 What about the titles of our videos or headlines of our videos? You know, someone said that, you know, even though they thought their video was okay or good, the headlines started to feel inauthentic. And the art of writing headlines or titles is an entire industry. It's called copywriting and people get paid sometimes thousands of dollars to come up with the ideal headline for something. Usually if they pay thousands, it's to come up with a headline for a big product or something like that. But for a video, sometimes people will go on fiber and pay a few dozen dollars for someone to research and come up with a perfect headline that's keyword researched and things like that. So just one quick thing about that, YouTube is getting far smarter than what the keyword research tools would have us believe and is no longer based on keywords. It's now based on topics related topics semantically related topics. So even the keywords don't matter that much anymore. So the keyword keyword research tools like TubeBuddy and vidIQ are getting nervous because they're like, wow, they're getting way smarter than this. Anyway, so but back to the headlines though. I'll tell you what I did what I do with headlines and then those who are watching this later, please go ahead and comment below what you what you think about. I basically think I want a headline that is a mixture of wow that's interesting I want to watch that right that's typically what the typical copywriter right would say let's come up with headline it's wow that's interesting I want to click on that and watch it combined with keyword optimization. Okay, like you can combine the two. That's what the copywriter wants. For me, I say screw. Well, I probably am too casual or not. I probably don't care enough about keyword optimization because I don't care about it at all. Okay, so my Venn diagram is this. Wow that's interesting to watch and the other Venn diagram is that was really accurate. I watched it and yep, that's that headline summarized it perfectly. So that's my Venn diagram I in other words I replaced the whole keyword optimization with the viewer saying that was accurate. And you know what, I think in the long term, YouTube is trying to optimize for people like me. I think it's going to take marketers, because YouTube doesn't want the cleverest copywriters to always be trying to play the keyword game and trying to game the YouTube, or whatever algorithm, you know, Google algorithm, you know, because that's what you to Google are trying to battle against the copyright, not the copywriters, but the, but the, particularly the black hat SEO people but also copywriters and keyword researchers are, you know, are trying to gain the system by saying well these are, you know, high volume low competition keywords so why don't you use these keywords, but then if everyone use those, then everyone starts to sound like a formula, you see what I mean and it starts to feel and authentic I wouldn't have chosen these keywords but apparently that's what's being searched right now. So maybe I should choose those keywords. So I really think that keywords research. Ideally should have come before you made the video in the first place like it really should be more like key topic research like this is what people care about right now they're searching the stuff. And then you make that then then therefore you can use my Venn diagram of okay come up with something interesting. Plus, it's really accurate to what you said because you actually said it. You made a video based on what people care about right now they're searching for it. So, but like I said, even so I, I to a fault. I don't research keywords and key topics and when I say market research. That's where I feel like I am. I do much more personalized market research rather than mass market research, mass market research would be something like keyword research right. So my keyword research is my market research is much more like, Oh, Justin, that's what you want. I'll make a video on that. Oh, yeah, that's what you're curious about. Great, I'll answer that question, you know that's my, but that's not keyword research right that's just very personal. That's anyway, but so I hope this helps. Basically, that's what that's what I do is what I recommend is to to to the viewer. When they watch your video, and they feel like the title was accurate. Then it's the opposite of clickbait right because clickbait is the person who only remember the two band diagrams or the two circles. One is, wow, that was an interesting title I want to click on that versus. Wow, that was, that was perfectly accurate to what the video was about. The middle of that is what we're looking for and the click clickbait is the one hand it's like, Wow, that was really interesting title I'm going to click on that and, oh, the video has nothing, not nothing but the video was disappointing compared to the promise of the title was like so fascinating and the, you know, the number one secret you'll only ever need for, you know, improving all of your relationships for life. You don't have to. Don't watch another video until you watch this, you know, it's that kind of stuff like wow that's so interesting maybe I guess to was that accurate, because maybe it is that we made literally, I just made a video just now as part of our exercise I was challenging the topic of the video was the simplest guide to growing your business with joy. It's a huge promise. That's an interesting title, but can I actually be accurate to that well I just made a four minute three four minute video which I did my very best to come up with with with that with that content and hopefully someone who watches I go. Yeah, that was the simplest kind of you know, so, so, but what about you, when you come up with when you've done the video, the key question to ask is, what is the most, what is the thing about this video that is most interesting for the person who should watch this video like what's the most interesting point or what's the most interesting overarching topic that they are thinking about. So in there, in other words, okay, like I said we are we are making the title afterwards right that that's the, that's the question right now. So I've just made this video based on that video. Is the question that the viewer is asking, maybe keeping them up at night or they're they're actually thinking about it right now. Okay sometime in their life they're thinking about it. What's the question they're asking or the problem that they have, or the solution that they're seeking, or the experience that they want that they wish that this video would help them experience or understand or. Yeah, basically, right. So, so what's that question what's that problem with that what's that what's that, or what's that interesting twist that you have on this topic that the user about wow I never, I never saw that twist on, you know, relationships or masculinity before or, you know, yoga before. So let me know that helps. And of course that makes me wonder what this title is going to be so you're going to have to find out later. Yeah and just appreciate you saying that I'm understanding from here that it's probably better for me to stick with one idea per video rather than just ramble and basically have a clear idea before I start recording. This is why it's, it's always a good idea it's always a good prompt to be answering a question and a very specific question the more specific the question. The better the video tends to be because you can title it very specifically and people searching for it are like that's the question I have and yes that's a great answer that's an interesting twist on that particular question. And yes, the when I say headline, I mean the title of the video it's you know when you upload for example on YouTube when you upload the video, the title, that's the thing that they see the biggest before they click. You know, the most important thing is for YouTube right algorithm is the title and the thumbnail the thumbnail is a picture that preview picture of the video and then the title so they have the title slash headline that's what we're talking about.