 All right, so those were some of our partner AVs. Well, ladies and gentlemen, at this point, before we move forward, I must remind all of you to please place your cell phones on the silent mode. But don't switch them off because keep those tweets coming using our official hashtag pitchCMO. The reason being, one lucky person is going to, with the most interesting tweet, by the way, along with an image posted during the entire event, using hashtag pitchCMO is going to go home with an exciting price today. So keep those tweets coming with an image, hashtag pitchCMO. And, well, another thing, also in the pre-function area, you would have seen the We On Wall. Now, on this wall, we'll be really glad if you can post your views about today's event before you leave, about today's event, and the speaker sessions, and don't forget to put your signature on it. So, to begin this evening, I have the pleasure of inviting an entrepreneur, a journalist, an internet evangelist, a media expert who's already walking to the stage, someone whose morning motivation tweets I'm always looking forward to. Put your hands together for Mr. Anurag Bhattra. Thank you. If you were married for 18 years, you'd also tweet for lots of tweets. I don't think you're married for 18 years. Are you? No? Okay. Suresh, good to see you. It's my honor and privilege to be here, and for most of you, I'm somebody you know, I have lots of friends in the room. Pitch was our first magazine. It was our first print product. In exchange for media, we have a unique story. We didn't start to build a media company, or for that matter, a traditional print publishing company, or a trade community that we have now. We set out to build a marketplace with the media industry. That's why we called it exchange for media. So we wanted to build a marketplace for buying and selling of media time and space. And as happened, I used to have hair, I no longer have them, and so on and so forth. Things have changed. Today we have a community of CMOs, market leaders, brand managers, media agencies. So Pitch was our first magazine. I remember we launched it on 15th October, 2003. And to some of you have shared the story, and I see some new people in the audience. So I remember we did the launch at Tote. We couldn't afford hotels then, Suresh. We didn't have any sponsors. And we did the launch at Tote, and a friend of ours, I don't know whether I should take his name or not. Privately, I'll tell you. He got a little too drunk, and he came to me and Naval, and Amit was also there in those days. And he said, why the hell are we at 12 o'clock in the night? We had a lovely launch. He said, why the hell are you launching a cricket magazine? It's called Pitch. I said, it's not a cricket magazine. So we've come a long way since then, and CMOs are the heart of what we do, brand managers, the brand custodians, whatever word you want to use. And I don't want to talk to CMOs and marketers who know about marketing and brand building and advertising media more than me. But being an entrepreneur and being somebody who's in the communication system and who gets impacted by what happens in the system, I try to follow what happens. I try to experience what happens. So I'm only going to talk about four things that are happening in the CMO landscape. There are many things happening. The conversation about digital is no longer the same conversation that we used to have. Four years back, digital being the future. Digital is already here. It's very big. But one of the ways I look at marketing is how new screens are emerging. I've always said that we are not teenagers, but we are all screenagers. We look at the screen and do everything. So really, I want to briefly kind of, just to set a context. You know, there are many things happening which are impacting how marketers are looking at ROI, how they're looking at budgets, what is the kind of experiential campaigns they're creating, so on and so forth. But I want to talk about some trends which are very niche right now and they may become mainstream. One, that the voice ecosystem is rapidly expanding. And you know, just to, if you look at the CES, you know, Alexa's basically Amazon wants to be everywhere and they want, the way Amazon sees Alexa is that it is part of everything you do as a consumer. So really that's happening. I mean, I can go on about example. So how does that happen in India? I know there are people who started podcasts but really they're small. Marketers are not using voice apart from radio enough. So the voice ecosystem is rapidly expanding. Second, I've written it in my column. You know, there is a new media that is emerging which are the car dashboards or will emerge. At some stage, the car dashboard and windshields are becoming re-imagined as new surfaces for digital experience. And you know, car makers like Mercedes-Benz, Baiton in the US, Hamon, where these are people who in some way supply the gadgetry that goes into a car are imagining them as media devices. You can do a lot of things on them. So how are marketers experimenting with that? Because these are not yet mainstream in India. The numbers are very small but everything that happens in the US at some stage in some unique form comes to India. Third, also the new digital services that are rapidly proliferating are potentially opening up a new form of expression and experience. So again, you can look at, you know, if there are sensors, you'll have sensors in everything. We are talking of smart homes. The Prime Minister is talking of smart cities. And the smart homes and connected homes are a reality. Today through a voice command, you can activate a certain program that you want to watch. You can switch on, switch off the AC. I'm simple, but imagine tomorrow your sensors in your cars, in your homes, in your offices. So you can look at sensors, measure skin tone and combine that data with the users in entry of skin care products. So for a skin care major, you know, that information is very useful. Built-in cameras offer greater visibility for blind spots, projecting directions, and recording events in case of a collision and accident. So safer driving. Again, home dashboards. When integrated with a voice assistant, mirrors become access points for news, email. So there are new kind of surfaces that are emerging. And last, my last point. You know, we've been, last three years, we've been talking of internet of things. You're talking of artificial intelligence, machine learning. And the internet of things is now a reality. But two domains, you know, if you talk to any investor and I do because of being an entrepreneur, the one segment they want to invest is well-being. I'm not going to use the word health, but well-being is a big space. Now, when you talk of the internet of things, the one, I'm using the example of one particular industry which is healthcare and well-being. Now, sensor arrays that combine computer vision with artificial intelligence are becoming a reality in India. They're still small. As I said, these are very niche trends. These are becoming mainstream in the US. Even in the US, they are small. The device landscape for those experiences, which in previous waves were more high than useful, is now maturing into experimental space for marketers and for mass adoption. So I can give you some examples. For example, there are airlines that are using it, there are car companies that are using it. So today, marketers are not just dealing with looking at what's happening with GECs or news channels, what's happening between radio. There are a whole new set of devices which are niche. And I want to say two more things. One is, in my understanding and my belief, marketers in India don't experiment enough. I don't know how many of you have used voice. You know, these days listen to, on my own side, we don't have voice because it's not supported by advertisers, but maybe we'll experiment with it. But I go to sites globally where voice, you know, I just switch on and you know, the article is in audio format. So I don't think we have an experimentation budget. Again, you know, marketers in CMOs say that, you know, we like, we set away a little bit budget so that our brand managers can experiment, but I don't think we have enough. The second point, and I've made it since October at various exchange for media forum, but you guys are the most influential people to make it happen because you have the brand budgets. You know, today there's a fight for the soul of this nation happening. So don't support the wrong kind of editorial products. I don't want to tell you which are right, wrong for me. I'm equidistant from every media product, but there is a fight happening for the soul of this nation. There are editorial products that pedal lies, that pedal one-sided stories that have no balance. Please at least impress upon them to have balance, which impacts my kids, it impacts your families, your children. So marketers are in that driver's seat where they can give inputs which can be taken seriously by media owners, by editor. So I want to urge this community of CMOs and marketers to wherever possible, if you believe in something that is not right editorially, that is not right for the fabric of this country and that is not right in a human sense, then do make it a point to impress upon those friends or those prospective media partners. And I'm not saying don't advertise not. I'm just saying impress upon them because they'd listen to you. If five of you said the same things to those people, they'd possibly do things differently. So Amit is smiling, I don't know which media owners you're thinking of, but whichever you're thinking of. You know, I was tempted to say North Korean media channels, but I don't know which are those, but whichever those are, you should impress upon them to be more balanced. That's something I want to use this forum to reach out to you. I say this to my friends who are in media planning, agency CEOs and marketers that I meet. I think it's a very delicate time for India. History could be different if we behave differently because we are the lifeblood of media companies. We meaning brands, you know, market here. So if you are able to impress upon those editors and media owners to be more rational, more balanced, I think it will make an impact on them. So I just want to take this opportunity to thank you. I also want to tell you that on 20th April, the Pitch CMO Summit is in Delhi. 5th May, now on 5th May, 4th May, and June it is in Bangalore. We intend to take the Pitch CMO Summit to at least 10 cities this year. We believe that the regional and local brands are very, very important in how they are, you know, creating their businesses. You know, Patanjali, whether we like it or not, is a huge brand that has come out of nowhere. Similarly, they are smaller brands of not that scale waiting to happen. I also want to take this opportunity to say that on 25th June, we have our IDMA, Indian Digital Media Awards. Mr. Sanjeev Mehta is the Chairman of the Jury, and we have a jury that no other awards in this domain can boast of. Last year, we were just short of 1000 entries. We are expecting 1200 to 15 entries this year. We also have the Tech Munch, which is the Discussions Forum, and I'd like to share these because I have the attention of people who matter in this domain sitting in the first few rows. So with this, I welcome you to the Pitch CMO Summit and I look forward to learning something new from you because you're doing work which is cutting edge and you lead brands that are iconic. Thank you, God bless you. Thank you. Thank you.