 Are you here for a startup fest? If not, you are in the wrong place. I'll give you a few minutes to make adjustments if you need. But welcome. This event came about mainly because so many of these projects that you see in the CNCF have become foundation for lots of companies. You know, hopefully they all thrive and do well. And there's so many things you think about when you're starting a company, especially one based on open source technologies. So for the day, we've planned out a lot of people who have experience starting companies and succeeding with companies. And also some of the realities of how do you build in business when you give away the majority of the value for free? If you've been paying attention for a while on startup land, we've been seeing a lot of these open source projects go through licensing changes, primarily to support the business model that they want to have. So we're going to cover a range of topics today between live presentations where you're going to get a lot of learnings about what it's like to be a part of a startup run one. Later on today, I'll actually be doing an interview with Alex Povey, one of the startups that I used to work at CoreOS. And we'll have lots of things around, things like licensing, the whole nine. In terms of the events, you know where you are. You're at KubeCon. If you need to exit, no worries. None of the speakers will get distracted. But I do encourage you to pay attention. I think the best thing you can do as an engineer is be super curious about this stuff. And if you look at the speaker lineup, I was also on the selection committee for the speakers. These are people with phenomenal experience in the startup space. And so this is your chance to take notes, give your attention to the speakers. And I promise you, if you've ever given a public talk before, when you tune in, so do they. And they give their very best talks if you do that.