 Live from Mountain View, California, it's The Cube at OpenStack Silicon Valley, brought to you by headline sponsor, Mirantis. Here are your hosts, John Furrier and Jeff Frick. Okay, welcome back, everyone. We are here live in Silicon Valley. This is OpenStack SV. This is The Cube where we go out to the events of the Silicon Noise. I'm joined by my co-host, Jeff Frick. I went Silicon Angle. Our next guest is Harshal. Pimp out. Pimp out. Pimp out. So good. You almost got it. I almost got it. Too busy tweeting. I couldn't memorize it fast enough. You're a senior product marketing manager. A-10 Networks, welcome to The Cube. Thank you. All right, so first time on The Cube, so it's pretty straightforward. We're going to ask you all the toughest questions. We're going to make you sweat, no, I'm only kidding. All right. Share the folks out there quick. A-10, the update. People who might not know about you guys, who you guys are, value proposition, why you're here. Sure. And thank you for having me, John and Jeff. A-10 Networks is a leader in application networking and we provide products and solutions for application performance, application security, and availability. So we have products in both the hardware form factor, as well as virtual appliance form factor. And what we are trying to do sitting between the application and the network, we want to provide policy enforcement, a consistent policy enforcement as workloads move between data center or within data center and across cloud domains. So that's really what we are bringing to the table. So to basically deliver what the app needs, when the app needs, based on some rules. Exactly, yes. Okay. So the networking landscape is littered with a lot of stuff that didn't make it, some did. I mean, we're talking to the folks at Cisco, Juniper, and Juniper is a little struggling now, but the network landscape is north-south east-west now and you got virtualization. So talk about what's changed. Certainly north-south, everyone understands the old school networking. And how do you guys fit into this massive shift? Dockerization just got 40 million in series seed funding. This is about distributed computing. How does the networks fit into that? That's a great question. Yeah, so if you look at the last five to seven years, you have had a tremendous shift in terms of traffic patterns, right? You had the north-south traffic pattern traditionally and we had the three-tier data center to address that. As we move towards virtualization, there's more workload mobility and then there's more east-west traffic really essentially coming out of this kind of workload mobility and applications, right? So as far as ADCs are concerned, it is the onus on an application delivery controller to provide the policy as the workload moves within the data center. So to give you an example, let's say you had a virtual machine providing a certain application or a certain component of the application, whether it's a web tier, database tier, or really the presentation tier, sitting in on one bare metal server or a virtualized server. As that workload moves to a different part of the data center, perhaps on a different server, the policies related to security, so let's say the web application firewall, policies related to availability, let's say the load balancing that occurs across the different compute nodes have to move with that workload. So as it relates to ADCs, we still have to provide all the great performance that we always did, but now in addition, we have to provide the flexibility of moving around as the application evolves, as the architecture evolves inside the data center. So on the VM world, we were talking about this as well. They're embracing OpenStack and Docker. How does that affect your business? The VMs of the world, VMwares of the world, Cisco might have a different approach. There seems to be a different approach to networking. What's your answer to that? Yes, so our response to that is the world is definitely changing and it is changing on the SDN side for sure, like you touched upon VMware, you touched upon Cisco and there are new SDN paradigms. Each one is coming from their own position. We have the cloud orchestration platform, for example, OpenStack being one of the key ones that we are focused on and as each of these SDN or cloud orchestration pieces evolve, it is really the responsibility for us to integrate with all of them and what we can do from our vantage point of view is provide a operating system on our application delivery controllers such that we can easily provide or quickly provide the policy enforcement that is necessary in any of the evolving architecture. So it's a dynamically changing world. There are emerging cloud frameworks and it's our responsibility to integrate. So if I understand you correctly, basically you're a DevOps dream from a networking standpoint because DevOps, they want to program down into a dynamic resource pool, no matter what that is. So policy is being set at the application layer. Exactly. So why is that important? What is your ASOS advanced cooperating system and due to enable that and why is policy in the cloud important? All right, so I'm glad you touched upon it. So yes, we are a DevOps dream but I just want to highlight that the value that ACOS brings, our advanced cooperating system brings, also provides rapid third-party integration. So let me first focus on the DevOps piece. Programmability is important in the do-it-yourself camp on the DIY, wherein you need APIs to connect with the networking device, whether it's L2, L3 device, or an L4, L7 device. You need APIs to connect to the device. Make sure that your application or whatever code you're writing runs on top of that or integrates with it really. In our latest release of software, we are coming up with deep integration capability. So we have really a single source of truth that allows you to get auto-generated GUIs, auto-generated CLI, auto-generated APIs. So once you have auto-generated APIs, what that means is you have 100% consistency day one. So you have the functionality on the CLI as well as the API on the same day. So all the DIY cam, all the DevOps cam, can use that to write their own code on top of it. But we also have auto-generated GUI. So you can, if you were a third-party integration, you can cut down six months on your development time to integrate your homegrown application on top of our ACOS platform. So that's how we view and the DIY and the third-party integration works. Talk about the customers. What's in OpenStack specifically? What is the customer perspective? So it's interesting. I was at OpenStack Atlanta earlier this year and I was impressed with the turnout over there, both in terms of customers as well as vendors. I think this year has been a pivotal point in terms of the necessary mind-share or the tipping point, if you may, in gaining the critical mass as customers take this from a real deployment perspective point of view. So for example, we have Deutsche Telecom who has used OpenStack along with the A10 networks of virtual appliances for the CGN solution. We have several conversations with customers now more so than before, now more so in 2014 than before, where they're actually asking for use cases, trying to figure out how OpenStack fits into their vision. So NetNet, I think customers are looking at it seriously from a deployment perspective and it's both the large customers, the large service providers, large enterprises, also the medium-sized enterprises for who the total cost of ownership is really feasible with OpenStack. And how mature is that Deutsche Telecom project? So Deutsche Telecom, it's a pilot project on Terrestry which is the next generation all optical, all IPv6 network. We have it on our website, I encourage you to review it but it's really interesting how they've deployed the IP, they've deployed the virtual appliances by A10 networks to provide IPv4 as a service. And really that allows them to consume IPv4 as a service on a neat base in the OpenStack environment. So talk about the attraction you guys have when I was talking with Jason Madelof, your VP of marketing, he was saying you guys are killing it with customers. Is that true? Yes, certainly sir. You're killing customers, no, killing it. We're killing the problems with the customers. Killing it in a positive way. Killing it as in doing well. Talk about a quick before we break here, I want to hear a customer success story that really highlights your value proposition. Sure, so if you look at our customer base, we are approximately around 3,300 customers and these are across 27 countries. And we have customers in almost every major domain. So we have customers on the service provider side, we have large enterprises and customers really in the web 2.0 giants as well. The one thing that resonates frequently with our customers is the price performance. So if you look at our customer base, they're taking our appliances and using it from a performance perspective and throwing difficult traffic in the direction of the box so that their business needs are met from an availability perspective, from a security perspective, from a performance perspective. That's speaking generally. I refer to the Deutsche Telecom case, it's an all optical IPv6 next generation network and that's really how we view our customers are going to take this forward as they deploy next generation networks, as they deploy next generation data centers. Certainly the game is changing significantly next generation networks, really a software driven, software led infrastructure, whole new ballgames, exciting. Of course we've been documenting it from day one with our Wikibon analysts and obviously Cloud Mobile and social here at Silicon Angle and theCUBE. Arshal, thank you for coming on theCUBE, really appreciate it, sharing your insight. 810 Networks here at the OpenStack SV. So to our crowd chat.net slash OpenStack SV if you want to join the conversation, we'll be right back after this short break.