 this mind explosion. I sit there and I was like, I've been at the highest level. I've played at the highest level on national teams. I've coached college, swimming and water polo. So I've trained the best of the best athletes and I know what it takes and how involved it is. But now, gotta think about a business, right? Gotta think about volume. Gotta think about what value am I providing my customers? And the epiphany was looking at the kids in our program and they're doing great. I love the kids in our program and they're progressing amazingly week over week because we're doing the job we were supposed to do as coaches and making them better athletes and better people. But all of them are not gonna go to where I was. They're not gonna make national teams. They might not even make a high school team. But they're having fun.