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Disruptive B2B Sales with Jon Buchan of Charm Offe

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Published on Jul 5, 2017

Disruptive B2B Sales with Jon Buchan of Charm Offensive 6 years ago, Jon desperately needed sales for his digital marketing agency. One night, he got more than a little drunk and wrote the most absurd cold email he possibly could. In the morning, he still thought it was a good idea to send the email to senior marketing contacts at some of the world's largest brands. To his amazement, it worked. He got the most amazingly complimentary responses from some of the world's largest corporations. He met with RedBull, Pepsi, Symantec, Hewlett-Packard, Cisco and countless other global brands, exciting start-ups, and hard working SMEs. He now runs a b2b sales agency called Charm Offensive that specializes in developing effective and creative cold email, direct mail and LinkedIn lead generation campaigns. Tune in as I interview Jon about his journey. I met him in a Facebook group. He saw one of my videos and reached out to me. We've become great friends and I'm so excited to share him with you. Click the "Get Reminder" button to be reminded when the interview starts.
#email #entrepreneur #entrepreneurs #coldemail #coldmarket #marketing

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