 I want to go ahead and play this first topic and then it y'all deal that element for my career that I think That I think stunted me because it also painted this picture that I was already established, right? We didn't have any we had three records recorded when we did that We didn't have any people were all these different outlets were hitting Jenna up. Jenna Fleischman shadows Jenna Like she miss teamwork make the dream work. Yeah, she's she's she's a beast love her Love her model and and people all these different outlets were hitting her up for interviews And she would ask us like, you know, do you want to do this like do and I'm like, I don't really have anything to say I haven't recorded any music. I don't know what my music sounds like. I don't know when it when anything is coming out Bell, yes, about the type of music and I don't know what All right, all right, so Decorio, do you know the moment that they're talking about? No, don't all right. All right, so What happened was she ended up performing? On stage In place of Alicia Keys. Oh shit. Okay. She got a major major look. I forgot what the event was I think maybe Alicia was she was maybe was a show I have to go back and check But basically Alicia Keys had this slot. So there's a highly highly visible slot Yeah, okay. Yeah. Yeah, okay. I'm not brand new Alicia, but like still high Alicia mid 2000s Yeah, yeah, yeah, maybe early 2000s, but and she performed in her slot and because of that slot Obviously highly visible and she's a beast of an artist in terms of like singing and all that So the look was crazy. Yeah, what happens after that? By the way, Jay-Z did tell the queer job because he he was got she was up on him and didn't and Like Jay-Z didn't actually know that she had a job like you just assume damn near like wait Wait, you got a job. He hit her up and oh, yeah come out I think to this show to actually do this performance and You like wait what she's like, yeah, I'm at my regular job. He's like now you got to quit You got to quit that Right that does make it does make sense so She gets this highly visible slot. She performs her ass off and Many people are aware of the Jay-Z and the Beyonce is like connection to vicinity at least more industry people and because of that visibility But now people are like yo, what's next? All right, what do you do? They want to talk about this artist who just performed this highly visible slot So she's talking about here how I have all these interviews Like set or the demand for them to be set people like Angie Martinez following her overnight I don't know if y'all know who she is But she's a goat in this radio world all these interviews trying to be had with her yet She don't even know what she's gonna say got nothing though. She don't have no music out She doesn't have any way to capitalize off of this I think she she just said in that clip like either they had three songs Possibly ready or only three songs out. I don't I miss what she said, but either way it goes This brings up The idea of popping too early. Yeah, no one must mean think about Going viral today. That's exactly what it was That's exactly what it was because this is pre like internet the way we have it today That was the ball of that time that was 100% the viral of that time so This is why when people say cannot pop too early This is what it looks like too early. Isn't necessarily like oh, you should pop before one song two songs three songs five songs Full album like it's not that specific because I believe you really can capitalize off of like any moment, right? It's more about having an infrastructure and a plan and when you're where she was like that's dude That's when you call it too early, right? Not. Oh, I only recorded one song and this song happened to go viral I believe even that is doable if you got a studio you can get a you know, you can get that turnaround happening. Yeah When it's too early like way way way way too early undisputedly too early is Let me take a quick second to say if you're an artist trying to blow your music up Or if you're a manager music professional in general trying to help an artist blow their music up I have something that's a game changer for you and it's completely Free as you may know we've helped multiple artists go from zero to hundreds of thousands of streams We've helped multiple artists go from hundreds of thousands to millions of streams chart on Billboard go viral all of that stuff And we've now made the way we've branded multiple artists and help them go viral completely free step-by-step in Brand man network. All you have to do is check out brand man network.com you apply It's completely free, but the thing is we're not gonna let everybody in forever So the faster you apply the better your chance of getting accepted brand man network Com check it out Back to the video when it's too early like way way way way too early undisputedly too early is She didn't even have a vision for herself yet. Yeah, she didn't know what her sound was Right like that's a problem. Oh, we got to record some more music. That is a problem. Yeah, right. It's a challenge That's about right. That's that that's a challenge But that is a problem, bro Like I don't know even know how the fuck I'm a sound When am I gonna say on these interviews because I don't have a vision for myself? So I can't give you when they ask more I might can talk about my background because that just is what it is like Oh, I used to I'm from this place and in that place and I went to college or whatever like you could talk about that but you can't give anybody a sense of the vision for who you are and honestly Many artists decide how they want to be in interviews, right? But that also relates to their vision. Do I want to be bubbly have this personality? Do I want to be laid back in jail because let's keep it real Many people have both like multiple sides of themselves and you kind of pick what side do you want to show in your interviews at one given point of time? Yeah, so she doesn't get to think of through any of this stuff. Yeah, you got the demand of the world on you right now And that shit ain't gonna last So oh after yeah, I got a month to figure out who I want to be which isn't even realistic But let's say I did that after that month that moment's past. They don't want to interview just like that Yeah, but we're not gonna come back and say oh, yeah, that was that girl who had that one performance in one little moment. So It's such a challenge like to like be visible and Then not be able to capitalize off of it and it makes me think about when tink You know tink, right? Yeah, the singer. Yeah. Yeah, like so you remember when Timbaland Well, he put out he was on breakfast club and he played that's that joint with Rick Ross and tink And he wasn't supposed to do it Rick Ross is upset with him. No Timbaland put tink in between the rock in a hard place it was thick for a second But yeah, he played cuz he was so excited about tinking like I got this artist And he even played Maybe it was a remix to his regular song or maybe it was on the Kent didn't come out I think it was more of a remix. But yeah, it was a tink and Rick Ross on And DJ Envy pulled that old-school DJ chair, let me get the exclusive type You got to blame Timbaland. You can't you know at the end of the day like he should have done better But but yeah, she basically said She didn't take a basic Timbaland said she wasn't taking advantage of a lot of opportunities that came with him and certain visibility Because she wanted to give herself space and time to mature right and figure things out and That's crazy to hear from an artist Yeah, who doesn't like how few people are that confident in where they're going their own career and their ability To the point that they would turn that stuff down especially at the age She was at that time. She was probably like 19 or 20. I might be off by a couple years But she was young to do that too. Yeah, is it is it is a confidence or is it is it fear? You know saying because a lot of times I feel like it's more of the fear of like what's gonna kind of come with that No, you're not ready Cuz I what makes me knowing you're not ready though It's what it's one thing to know you're not ready and to be afraid. I think there's a nuance there Yeah, but like the audience doesn't know and what's making me think of it is um Remembering like one the business masterminds was that when the speaker was making the argument that like if you're scale in the company Actually, no, it wasn't a mess my man I'm not even a YouTube video like Alex her mother video or something But they'll make it he was making an argument like if you're scaling really quickly right like you don't stop the scale You just figure out how to catch up to it and just let shit break in the process Yes, you figure out. Yes how to catch up to it, right? And so to me it applies this situation slide Do we slow this down because you was an artist already for that we throw you into this shit For sure to get as ready as you can and then learn what we learn from that and then figure it out How to make it better the next time, you know, so that's why I become conflicted with I think it's dope that she has the Insight to be like, I don't think I'm ready But then it's like well, honestly, you never really will be ready because all this shit gonna be new to you for at least in That's a couple of years, you know, all right, so that's where I call out the differences between a human product and a product to be so bear right I think there is Some aspects just even as humans we know like yo You got to get in the game at some point period. Yeah, right? So if it's more of fear and I'm just being afraid to get in the game But technically you do have it in you and you are ready That's a problem and you have to keep things moving and stretch and adjust cool But to a certain extent with a human product There's a certain amount of development. That's just not going to happen. Yeah, all right It's just not going to happen Just because opportunities came and sped up because this if anything I might be able to better handle the scenario Right better. I might now know how to handle media and experience media and see all these space spaces and games and play that game better but I Won't I won't be able to increase the speed in which I improve the product That's the problem. Yeah, I'm saying like I can't all of a sudden just have an experience It's like what you ever heard somebody say like it'll be a great singer or whatever They'd be like 13 or whatever and they're like, oh man. Now when you go through some life You got that voice But you know how that soul that come from that place that you can only get when you get that shit happening to you You know I'm saying like that's the type of thing that we're dealing with artists when our business Okay, let's say sales because that's basically what wait when it comes down to sales and the ability to fulfill and the product itself Yeah, the product itself Doesn't really change that much. Yeah, right? You have to just figure out how do I fulfill this GPU deliver? All right, so those are different problems to solve All right and get behind and you and I agree scale scale scale scale scale now How the fuck can we fulfill this shit? Yeah this shit, but when it comes to And even businesses have problems like I had a problem with Popeyes when they did that chicken sandwich You can't get one. No, I got one. Okay, right? I got one that shit was delicious. It was delicious Then they ran out The next one was suspicious. I said this ain't the same shit Y'all and I know what happened They dropped that thing Oh, yeah, you know, we're gonna do little chicken sounds you won't have a war Maybe it's a test or maybe it's or maybe we actually are gonna come out with it But I felt like it was a little bit of a limited in its expectations. All right. Yeah, this young goes viral Oh my gosh, there's lines wrapped around a building You know, this is somebody and this couldn't happen like a year later in Kobe, right? Yeah, that'd be like 2019. Everybody's like, like this is the thing. There's a talk of the town I can't get wish for a better scenario people are comparing it to just belay Many people say mine is better than Chick-fil-A run out people can't get it and then what happened they had to stop Yeah, why did they have to stop though? Why would you stop when? like Why would you stop when everything is hot when it's a hot a man know why they had to stop? Because they had their own version of an artist that you can't speed up the goddamn chicken stick Chickens, bro, you can't make them hoes You can't speed up life right unless you start going to get the other stuff the other stuff That's gonna ruin the quality too much. So now you got all these suppliers. You got agreements with already right, yeah, and Some of these suppliers are already locked down with their agreements with other people. Yeah, so What happens eventually you find somebody and what you come back at first? I think the last time I've had it is improved back from so it was great Came right back. This ain't the same shit, but it's a taste closer to that stuff I was eating school and then now it's trending back towards the right thing, right? You know two years later, you know chickens have grown a little bit, right? But that's the problem that you that you deal with that business is all Sell fulfill sell fulfill sell fulfill. So anytime you bring in that natural human living element, dog Yeah, that's fair. I think about like clients. We had that We helped go viral and it's that first time going by like it's a lot to do with Yes, and Yeah, and even bring about the Bridget Kelly like I the difference I see versus when she went through it Like you said like the one day was no music product There and it's much more expensive to make music back then So it's not like you just know go to your bedroom that they knock out like a quick album or some shit You have it ready in two weeks and then on top of that a day I think the advantage that artists of today have is they can just Learn how to do that show in their socials, right? Like you can learn how to get over a lot of the initial fears or something about just like going live and talking to your fans, right? You go viral today. You do Six live streams over the next two weeks, but in there you'll be comfortable talking to random people You understand like you'll you'll feel a little bit better So I think ours they have more outlets to get the experience faster whether they look at it that way or not So that's why I would say even in that it's like, yeah There's that human element of like this is just experiences and you know It probably takes us all like a good one or three months after having the experience to really process and learn how to deal with us That's what I think but my argument is You gonna go through that shit one way or another either now or shit with music. Maybe never again. You know I'm saying so Yeah, so let's do why not go through the experience because I feel like I'm not ready And like you said with team like do I feel confident up in myself to think like I'm gonna get this opportunity again In a year or two years from now three years from now, or do you say fuck it? I'm just gonna deal with it Maybe my mental and physical health declines a little bit But I know I just got to make it through X amount of period and then learn from what I learned from it You know I'm saying move how I can move after it and at least I don't have to risk this never happening again At least I can say I went through it. And so I thought those are the options you come down to or something like that happens I Understand the first option. I feel like everyone should do the second option. I I think From what I understand and saw I think it takes situation I can see why it made sense to go her route Bridget Kelly situation I probably Based on how things are wrong. I probably just run it up in that moment So and actually real quick too back then you could get away for a with like one single for a longer period of time You could yeah, so she could just knocked out one and been good for like six months. Yeah Yeah, see I think the problem though still there in lies What you figure out is that gift that comes of artists that also creates that problem Yeah, right and then you have to make a decision a business decision. I Know that you don't know who you are yet because I don't think it was about fear of Speaking with people and mental health because that conversation wasn't as trendy right now Even that was there. It wouldn't have been like a thought. Yeah, I think it was largely literally But what do I talk about? Yeah, what do I say? I don't have any I don't have a product Like that's a whole nother problem. We talked about fulfillment and then having issues and scaling I don't even have a product yet. I don't know who I am I don't I haven't created enough of it and then now you talk about blowing up because you did a feature because you did a song like we have artists who Have unfinished songs blow up, right or they have a teaser or cover blow up, right? And now you got to figure out How do I finish that out unfinished song is good cuz it's like oh at least all I gotta do is finish the song Yeah, right now How fast you can do that as a problem like or not but the thing that comes with artists man is Do you are you comfortable with Thinking on a longer time span and saying hey, I'm a pop in this specific space That I don't necessarily want to do for my career Maybe I want to incorporate some rock neo soul elements. That was something that she was talking about It's my stuff and figure out how to fuse them cleanly, but right now. This is some straight Alicia Keys shit Mm-hmm, right? I'm in that spot and coming up down that path And I'm just gonna go as big as I can down that path and then hey man. I'm rich I'm winning. I got a fan base and things are going good Then I'm gonna try to hit them with this fusion and figure myself out and see if I could take them there That's not a bad look. That's actually Oftentimes the best way to do it like the most the highest probability of taking something unique and introducing it to a marketplace Especially music is that route, right? Yeah, that's what all the sound cloud rappers did All of them all of the biggest ones, right? That's what they did a captain that space and then as soon as I got the base They all flip the different shit exactly But many artists aren't comfortable with that idea. Yeah, all right It makes it maybe feel like more of a job or creatively restricting which oftentimes a job might do for them If it's not just whatever I want and where I'm wherever I'm feeling and the inspiration that comes from it All right, but that is the job of the industry. You are entertainer. Yeah, and it is a job itself. So I Get that that you might want to delay Everything based on the development of yourself in a sound and it being perfect So and I so I could 100% get that route, but On the side of understanding how difficult it is to get a moment For real moment exactly momentum the shit that you cannot buy always to artists You cannot buy momentum record labels cannot buy momentum. No, that's why they find momentum and then try to get ownership of that momentum because I could put a meal behind something and It cannot stick. Yeah, I can't force it I could increase I could increase the likelihood by putting more money into it more resources But if it don't go it don't go that's the thing about this music shit. So Understanding that how hard that is to do Yeah, I would probably try to advise personally Let's stick with this thing. All right and just cap get your visibility and Look at it at worst You made some money and you Dig know you got some success got a cool story to tell your friends and family You know that clip when I'm Ray Daniels was like ain't it if you want to rap there, right? Yeah, like this is But you're gonna wrap going on motherfucking corny didn't wrap like that whole thing, right? Now I look at it that way too. All right if you want to be in this music business, right just the business of things of course ideally you have your perfect sound that you want for yourself and Then you can capitalize off of that. That's the artist ideal situation exploit who you are to the 100% but The other situation is look if you really are doing this as an artist artist and it's because you want to do do it in that way Maybe you just creating music for yourself and putting it You know on the on the USB drive the terror like whatever that is That should be good, right or you can perform for Small audiences or you build this big fan base and it's not gonna hit on a pop scale or your main fan base But you know you want to do this intimate show you can still get that off Yeah, right matter of fact you have more space to get that off because you have a you know a better life Right, you have more freedom in your life, right? But it comes from you doing this thing So sometimes my personal issue that comes with artists and this goes from either popping with a sound That's not yours or not the ideal sound like that you want to be at I get like not going like oh I'm a go country even on hip-hop artists and I get that type of extremity but not pop whether it's popping with a imperfect sound by your nature or not becoming a youtuber or Any kind of content creator popping in any kind of way my issue with that is Right now your alternative is this job that you hate. What is your other path? I? Don't understand like well. Why don't at least have some level of freedom? Especially like you're oh, you're funny people love like DC young fly is one of those dudes He can rap and sing his ass off Yeah Yeah, he was doing that early on but oh this music got popping I mean not this music just this comedy got popping You know and maybe the way things are going maybe the full breath of the music is it meant for you know I mean like I meant this comedy thing for him or maybe he brings it back and he does something official Jamie Foxx was one of those dudes always wanted to do like the music was his first verse But acting worked out acting worked out the way it is and he gotta get it how you live and I gave him resources and things he would strategically Throw all them parties with Kaya and Jay-Z and Missy autumn stories He tells like and bring all those people in around I had a studio in this house and try to get some of them to record What a man do a little experience He was strategically do that they can only do that because his resources that he got from being an actor the cloud He got from being an actor and comedian and and then worked himself way back into music that way yeah, right and I was his music career still isn't technically anywhere near his acting Career or the height of what his comedy is. It's not but it's so high Game Jamie Foxx like one of they like just That's what makes him a fucking alien because his music career is very very high on a general scale matter of fact Let's just to know let's see what his monthly listeners are right for like that'd be interesting flex at least Seven million you think at least seven million seven. He got he got some hits That's a legit number Let's see modify Jamie If you pop it up, let me know Jamie has a three point nine point nine, but when's the last time he dropped something? She may like what three years ago like seriously four years ago, maybe and we know how little time he's at He's had like that hot hot moment already. So yeah, slow jam city jurors blame it. It's okay. I mean streamers blame it Oh You know what just don't count though cuz his shit was before streaming So this really don't even count to have three point nine and not really even have a moment and push and drop shit after streaming like that And it should come in from prior majority of these three songs His numbers are still stupid. Yeah, his numbers are still stupid, but you have to judge it on that scale This was pretty streaming when you got her in terms of looking at it seriously But yeah, okay, I see he dropped something in relation to that movie. I haven't watched that vampire movie yet Have you watched it? No man my Grandma told me it wasn't that great and I trust my grandmother's opinion when it comes to movies It looks like a good bad movie or like a lot, you know, you put that shit on during the daytime while you like I don't know cooking or Or just doing something else at the same time, but But yeah, the moments are so hard to come by you got a cap right when they come Yeah, I mean how many times we we've seen that with clients. We were like we wish You would just power through this shit. Yes I can think of at least like five different instances. Yeah, and that becomes my thing with it is like I was saying earlier All of this is new so it's gonna be a long time before you Experience these things and really feel comfortable with it. And so as I look at it like do you Are you okay with learning on the fly? Because I think a lot of times ours kind of have this idea in the head where it's like, hey Like I need to be perfect. I need to be this way for me to really take advantage of it But it's like one you don't know if that shit that's just perfect to you But you don't know if it's gonna hit the way you need to hit and then to Brother just to figure this shit out now And if you write then you'll be better for the situation you're planning on and if you're wrong and you fall out the game It doesn't matter anyway, you know Sam like you were either way It didn't matter you got a cool story to tell and you can kind of keep it pushing And so that becomes my thing with it because whenever we have clients that as us That will always be the perspective that comes out like this is cool. I'm having this moment Let me get this right before we really cap When is that gonna happen? Oh, it should be about a month like a month But you might have five days to be honest with you My five days max a week from now. Can I gonna say some shit the media gonna turn that way and just like that We don't forgot about you and don't care anymore, but I Last thing I'll say on that is Still it requires discernment and this is what yeah What why the value of like a great manager and just team around you comes in handy because How do you identify that moment that you can't get that you can't buy versus? This is just an opportunity right because all the artists that we know successful and not successful Have probably turned something down. Yeah, yeah, definitely right and the very very successful have turned many things out So it's not like you're eating up every single opportunity that comes and say, oh, I'll never get this opportunity again Timing is it really matters and maybe I need to do it Not off of this random thing that just popped because of my relationship I need to do it because I'm about to come out with a project and bring attention to it, right? So I'm not gonna do this radio interview this week I'm gonna do it six months from now when I actually have something to talk about like little things like that they matter and Figuring and being able to discern Is this a moment moment or is this Yeah, like I said, I guess an opportunity. That's the best way but um, yeah I'm sure one I'm sorry one of the coldest quotes I heard on something like that was like one of the hardest things about growing The business is saying know the things that you know could be a good look Oh, yeah, you like damn this shit could this shit here, but this is moving like this for me I gotta let it go right. That's what people mess up, right? Because it's like it's that effort Distribution and understanding. So yeah, I could go over here and make this quick hundred K Faster than I've made a hundred K before or I Can take that same effort and It might take two times as long and make a meal Right an additional meal just in that same space But most people don't have the discipline and long-term thinking to be able to get themselves from like hustle hustle hustle Oh, there's an op. Oh, there's an op. Oh, there's an op But a lot of that comes in for lack of faith. Yeah in themselves like it's like a faith or lack of lack of discipline lack of Understand how much work that understanding that it actually takes to hit that level, right? And now that energy you just put over there Just extended the time span for this main space that you just left to make that money Yeah, but and you keep on going back over there because you're like, oh, I didn't do it yet Oh, I didn't do it yet and now You might eat could just completely miss that window to ever hit that next level in that first thing You just left because it's taken too long or you've beaten yourself into like lack of stamina. So Yeah that it's again, this is why it it's so advantageous to have great advisors and Like people around you because how do you know that and recognize that when there's not the person around that can tell you Yeah, and it's your first time going through it. It's your first time going through it You don't click you can't sniff with that, you know, it's this is part of why we had some problems with like college students Or before I was just like a bra these people don't live too much life I'm right now. It's cut. I mean they haven't lived enough. It's coming easy and They and when we're in that moment Like they don't understand nigga. You can't just make these moments. Yeah, I need you to work, bro You know I'm saying like you up there. Oh, I'm gonna do this and then I'm gonna I'm gonna stomp the yard and then I'm gonna like do this and I'm gonna go on my dates and all that I you understand on this is double down time because once we get to that next level We're on that next level and sometimes it's five levels ten levels that you can go up in that moment And once you're there, you're there. Yeah, so you put in that work You might shit not go to sleep for a couple of weeks or whatever, you know, but then once you're there You're there. It's not gonna wait on you. Yeah, you know, so That's again as party. Thanks for watching if you enjoyed this clip Then you should watch the full episode of no labels necessary that it came from and it's gonna really blow your mind Check this clip right here