 I don't think YouTube Shorts will ever have the culture of TikTok. Yeah. That's when I knew TikTok was good. Like, oh, they got their own culture. The only threat to TikTok is American government right now. That is it. But in terms of the app itself, the culture that's there, it has a completely different utility than those other platforms. And I feel like especially generations that don't get it, older generations or people who just don't use social media, they don't understand all these things look the same to you, but they're used differently.