 When I look at the world today in 2021, there is a growing demand for personalization with the brand. There are three different ways in which this can be delivered. I call this the PC, the purpose, connection, and the experience. When we look at the data, the majority of consumers are saying to us that personalization of services, personalization of the experience, personalization of the product that they receive and the kind of interaction that they have plays a predominant importance in terms of how they choose back to buy, what products to support, and what products to recommend to others as well. Purpose for me means that the product or the transaction is beyond just immediate satisfaction that comes from consuming or experiencing the product. Why you buy only that product versus many other products available in that market? So as a small business owner, if you go back and think about what made you start this company, what is the purpose that you see yourself that came to where you want it to be and how you are growing and thriving that company today, you'll be able to find that hook or that connection that can be very singular and very, very effective. As a small business owner, you can create that intimate personal experience that can build to the connection by offering curation. Don't just offer a set of here is the 50 choices that I could offer to the consumer, but also curate and say, here are the top five choices. People are not looking for mass consumed products. What they're looking for is can you make it something special? Can you make it something where I can go back and say, you know, what I had this wonderful experience and this electronics website because they knew exactly what I wanted. When you go buy online at many of the online retailers, you go through, you pick the product, you put it on the card and then you check out and then you move on. What many other companies are trying to do is move that shopping upfront in terms of where you see the product and then you can quickly customize it and then you can quickly check out. Why is that important is because you are removing friction, you are removing a number of different steps yet delivering the great experience because A, you have already curated their experience and B, there is a brand identity or a purpose that the consumers have already bought in that you don't have to then go through that process to be able to have them go through that purchase journey. So that is what I call like a seamless one touch or very much a frictionless experience. If you are a small business owner today, the amount of opportunities that are available to you using the set of digital assets in a COVID post COVID world is absolutely exponential and I can't wait to see all the wonderful ideas and the wonderful enterprises that all of you are able to build towards in the in the near future.