 and we're here with Framio. Yes, Framio. I'm Emily. Hi. So we see a lot of photo frames here and you're actually a Danish company, right? Yes, we are located in Ohus, the second biggest city of Denmark, but still very small. So what's the idea with the Framio? Yeah. So if we are Framio and we make software for Wi-Fi photo frames where you can send photos directly from your smartphone app to the frame to your mother or father or cousin or friends that has the frame in their houses. So it's like a platform and you work with different factories that make the frames? Yeah, so we sell our software to our Chinese manufacturing partners and they sell to brands all around the world. Our biggest market is US and Europe. Yeah, so I can show you how it works. So what you do is that... So we make the software for the Wi-Fi photo frames and that we sell to our Chinese manufacturing partners. We have more than 60 different factories that have bought the Framio license and they are selling to the brands all around the world. Actually, I was walking around in a factory a few months ago and then I saw the Framio logo and the guy there told me it was Danish. That's how I learned about it. So a whole bunch of factories make photo frames and how do they partner with you? So what they do is that they are making their frames and putting in our software like Microsoft on a Lenovo computer. It's a Framio on the photo frames. Is it based on the Linux or is it based on Android? Yeah, Android. Android-based, but it's a custom designed Android to make just dysfunctionality. Exactly, so you cannot do anything other with a frame than receiving photos. So we also make the software for the Framio app which is available on Google Play and App Store. We have more than 6 million downloads now. We are very focused on making the software user-friendly. We have a 4.9 star rating in App Store US. So it's extremely important for us that the software is user-friendly. What you do is simply that you choose photos from your gallery or you can try to take a new photo. We can do it here. Are you ready? Yes. And then you select who you want to send to. You can send to one or multiple frames at the same time. You can add a little caption to make it more personal. I say fantastic to be back here at HKTTC with Jabax. And then you send it to the frame. The frame can be put in both portrait and landscape as you see here. Yeah. So that's why I can choose the most important part of the photo and that must of course be you. So now I'm sending it to the frame and it will be sent automatically and received within few seconds even when you're miles apart. You can also see it at the big screen. Nice. So that means that people are staying more connected. The family, your grandparents, the parents. Exactly. When the baby is around they keep getting fresh photos. Yeah. So this is a perfect gift for Christmas, Mother's Day, birthdays around the year. So you give it to your mother and get all your family connected to the frame to the one frame that your mother has. And then you can send all the photos and videos that you want. And if you look here, all kinds of shapes, all kinds of designs, all kinds of display quality. It could be a BOE panel. Exactly. If you go Samsung, LG, whatever. Exactly. Yeah, so it's up to the brand and the factory, whatever they prefer, of the specs and the design. So the software inside is the same as Framie-O. And depending on the screen, it could be higher lower quality, the viewing angles, the power consumption. It's all different, potentially made by your partners. Different frames, different factories, different brands. It's also what the market in the US, maybe you want some other frames that you want in Europe. This is a good selling in Europe with the wooden style. Yeah. It's a nice big one. Yeah, that is 21 inch. 21 inch. Yeah, and we also have, actually this is a little family of 21 inch, 15 inch, 10 inch, and the small seven inch. Are you the market leader for photo frame platform? Yeah, we are the market leader. We have some competitors in the market, but we are the only one that making the software for the frames. We have a competitor in the US like Aura. They are also doing a great work, but they are selling both the hardware and the software. And we are only a software company which allows other friends to join the market of Wi-Fi photo frames. Yeah. That's a great promise kind of, let's say let's go over here. I see you have 200 plus brand partners. Yeah. So it's nice for them to know that you're not gonna go in there and compete with them. Yeah, we will not compete. In framing, we are only selling the software. So we have O&M. That is Walmart's own brand. We have Denmark selling to Denmark, Jackson, Australia, Medion selling in Germany and so on. All right. And each of them can optimize the cost, get the really good price for the consumer. Consumers happy, the brand is happy. How long time have you been doing this business? Are you one of the co-founders? Yeah, we launched the first frame in 2017. Yeah, so we have seen a huge demand since the day the brand launched the first frames. And I saw one of your logos show up in the factory. It was just after the opening of the COVID. So I guess the COVID period was very busy for you. It's been a growth in there. Yeah, actually we saw that, of course, it was not good for all business that there was COVID with all we have no chance to be on the shows and show it to new brands, but we actually saw that people really love to stay connected even when they couldn't visit. So yeah, we saw that the product was also good in times of COVID. So you grew. Yeah, we have been growing since the very beginning. Is there any consideration in terms of not wasting energy? I think it would be great with the photo frames. I kind of have a sense that when there's nobody in the room, it can just stay off. Yeah, we have a scene. And when somebody's room automatically, you know? Yeah, it's up to the brands. We support that the frame goes to sleep. And we also have, this is some of our features. You can put it into, you can see the slideshow. And it's kind of like a sleep mode, no? Yeah, yeah, yeah, sleep mode. And it would be nice, it would be automatic. And somehow maybe a juice microphone, or some kind of way. Yeah, you can see the sleep mode here. So you can choose when the frame go to sleep and when it will wake up in the morning here, it's just full. Nice. But I think it would be nice to have a presence detector, right? Because there's no point in having photo frames be on if nobody's in the house. And it should just be automatic. Yeah, but that is up to the brand. They decide what, if they want a sleep mode function or it's actually a motion sensor. So when you are going in front of this, the frame, it can turn on again. But that requires that they spend the time, the money on the motion sensor on the frame, but we support it with our software. Nice. That's cool. I guess maybe there's some feature requests because it's kind of potentially could do a lot more than just being a photo frame, right? Yeah. So are you expanding into adding more functionality? Of course we work, we have a very talented team in Denmark sitting and working full-time on making our software even better. But it's extremely important for us that we keep a simple, the core function that people are satisfied with is to send and receive photos. Yeah. How about, can I ask about the platform because I did so many videos with Rockchip, Allwinner, all these kind of companies. And I guess you have some preferred integrations that just kind of like recommended platforms that go to the factories or they can do whatever and it just works on every CPU. No, we have a manufacturer guide with some strict requirements that we want them to do because the software makes it possible to share videos, 15 second videos. So of course we need them to put in a speaker. So there is some requirements that we want them to follow. But our team in Denmark are helping new factories to make their first sample with Framio and we also help them with the requirements that we have. So we assure that the frames running out there are good. Of course you were saying you want to keep it simple and everything but what I kind of immediately think is that a cool second functionality will be some Framios with a little camera and the video conferencing because when the grandparents see the photos is great but you also want to have a one click solution or they just have video chat. I don't know if that makes sense. Yeah, it makes sense because some of our competitors are doing frames with video option to talk with the family. But what we see is actually we have six million downloads across Google Play and App Store and that's actually not what we are hearing from the customers from the end users that they won't want. They want to have an option to share memories of photos and videos. They use the phone for the video chats. So of course it is an option but we want a simple product that everybody can use because of the easy user experience, the simplicity and that's why we really are choosing the ideas that we get from the end users and with our focus on the simplicity. Can you explain just a little bit about the team that you talk about, software team and Ahus and Denak? Yeah, yeah. Who are these guys? What's their background? Are they like great at optimizing software so just like ultra stable? Yeah, they are software developers and they are extremely good at making the software even better to keep. So we can keep our 4.9 rating. So when we have now 6 million downloads and 5 million photos is being shared through Thramio, that means of course a lot of data. It's extremely important for us that the software is safe. That's why they also made the Inter-Tech Cyber Assured certificate that's a US certificate that tells that okay, the software is safe to use, the infrastructure is tested and it's safe. So that's what they spend their time on of course also new features. We have recently added clock and weather so that you are able to see a forecast of the weather today and the weather today and the next four days and the clock of course. They also, this is a beta frame which means that every time we release new features we are firstly we are testing it on the devices and a small amount of devices. This is a new feature that we are presenting. Okay, so. Maybe it's not active, is it? It should. I'll zoom. Yeah, zoom. Yeah. All right. Yeah, so you are able to zoom in on the photo. I think it's my nails. Yeah, okay. And we have also made it easier for them to, when you should connect to the frame you can just scan the QR code before it was only the number. Yeah, so that's some of the stuff that they are working on. So we are sure that the frames out there are really tested and good. And maybe your software is maybe even more stable than whatever Google is doing. So you need to take stuff away that's not necessary and just make a small Android image, right? That's just making as little RAM as possible, little memory as possible. And you talk about compressing all these images and without losing quality to the same on bandwidth. Yeah, of course, if you send the size of the photo it depends on the frame that receive it. So if I take a high quality photo the app will make sure that it fits the frame that is sent to the resolution of the frame. So that happens automatically when you send it. It's peer to peer. There's no cloud involved. It just goes directly from the user's phone to the frame. Yeah, the photos are stored. So the photos are only at the phone of the sender and at the frame. And between is encryption. Yeah, we don't see the photos. Nice. Ah, cool. And even if the photo is not so expensive, it doesn't have too many gigabytes. You still have thousands and thousands of memory or you limit how many you leave on the device. It's up to the frame because this can be a, you can, as a brand, you can buy it with 16 gigabytes, eight gigabytes, most common and most normal is 16 and 32 gigabytes. So it's up to what the frame you're buying like your phone. All right, and here at the Hong Kong fair you have discussions with potentially other partner factories or distributors and everybody wants to discuss about what's next. Yeah, we of course talk with new factories but we have now more than 60 different factories. So now our focus is in putting it in the market so we are reaching out to new brands. We have met brands from India, Brazil, UK, Australia, France, Spain, Italy, many countries. Yeah, so we are trying to reach new brands, new consumer electronic brands. Cool. Thanks a lot. Thank you.