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Memory Decay: The Case of Disneyland

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Uploaded on Jul 9, 2010

Dr. Jennifer Aaker, General Atlantic Professor of Marketing at the Stanford Graduate School of Business, analyzes the idea of memory decay in the context of happiness. She specifically discusses Disneyland as an example where people's memory differ from the reality.

This clip is an excerpt from a May 24, 2010 talk entitled Happiness is Miserable: Here's Why. The talk was sponsored by the Stanford Professional Women's Group in the Stanford Alumni Association.

Stanford University:
http://www.stanford.edu/

Stanford Alumni Association:
http://www.stanfordalumni.org/

Stanford Professional Women:
http://www.stanfordwomen.org/

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

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