 You need to ask yourself, what is the key point of your business? It doesn't matter what your business is, whether it's B2B, B2C, fitness industry, sneakers, toys, seasonal products, enthusiast products. The reality is, you're looking for attention. Attention to your products breeds interest, which converts to possible sales, which result in growth and profit. Now there are other factors that result in a purchase such as quality, price, market needs or wants, and desirability. All these things are important of course, but the direction eBay has started down and has no sign of slowing, it's pushing that responsibility onto us the sellers. Now they're still supplying us with options to deal with this need, but it's not free. So you have to ask yourself, how serious are you about your business? How determined are you to be successful? How important is it that your business survives? You need to pay attention to what is happening around you on the platform. List and leave is a lost strategy. You need to get your products in front of your potential buyers. You need to make it as easy as possible to see, to find, to purchase. Now the potential opportunity is scarily huge regardless as to where you are in your eBay journey. If you actually commit to understand, actually understand where people's attention is and you then actually figure out how to use those platforms with the written word and stay patient and try to bring value to your buyers. You have to stop thinking about yourself and start thinking about the relationship with your audience. Every single seller is competing with every other seller. How are you going to break through? You're not going to break through by showing the same products in the same way as every other seller. Every one of us needs to understand the science behind the game, and the game is attention on this device. There are many platforms that dominate this thing. The key to growth is attention. You have to catch your buyer's eye. It's been the same way for the last 20 years. Marketing is how you grow your business. You have to create demand for your products if you want to accelerate. You need discipline, ambition and knowledge. Let's compare it to fitness. You have to do exercise properly. You have to do it every day or often, and you have to eat properly. Everyone knows what they need to do, but it's hard to do. The problem you have is people always looking for the shortcut or how do I do it fast? There is no way to get fit fast, and the same can be said about business. It takes time. I understand why everyone wants it fast because everyone is insecure. The financial pressures of life. The pressures of growing competition. The pressures of reduced visibility. But here is the key. You can't win if you don't like it because if someone else likes it, they are going to outwork you. You need self-awareness. Be aware of you and where you are and what you are doing. Be aware of your buyers and what they are looking for. More importantly, where are they looking and where are they spending their time when they are online? When it comes to a knowledge standpoint regarding business, there is so much that's free. Google, chat GTP, YouTube, the answers are all here and it's free. You need to understand the science of social media. It's literally supply and demand. Now I can completely understand that marketing and social media is not for everyone. And that's cool, but this is at least for the moment an untapped profit pool of opportunity. We don't all have endless pockets of cash to sink into marketing and promotion. And eBay are already taking a massive cut of our profit margins. So why would you want to give them more when you don't have to? So many people say my listings are hidden or shadow banned. No you're not. You just don't know how to sell or market in the current evolved platform. And that's fine. You just haven't changed up your game in the last three years. And there are many more that have changed with the times and are beating you to the sale. It's called supply and demand. This game is simple but hard. There are core platforms that have the world's attention outside of eBay, Facebook, Instagram, Pinterest, the name, but a few. If you're here and you want something to happen, the fastest and significant way to grow a business in 2023 and 2024, besides the operational part of the business, is social media. I don't know if you know, it's free. Social for the last 10 years was based on social graph. Now it's based on the interest graph. The algorithms are taking over and it's around interest. Look at your Facebook feed. How many posts can you scroll through before you hit an ad or a post from someone you have never even heard of and it's pushing a product? Not only is it free, it's being seen. There is such an outrageous level of opportunity right now and it's a game of the haves and have nots. If your business is not growing and you have the perfect listing, all 24 images, the perfect title, all the item specifics, a great description, the price is bang in the zone for competition, then it's probably time to ask yourself the following questions. Who is your audience? What are you currently doing to reach them? Where is your business now? Why are you where you are in your business? When are you going to change with the platform? And finally the most important question, how are you going to reach your audience differently? The number one thing we have all lost sight of is accountability. We love pointing fingers, but where have the thumbs gone? You need to look at what you are doing or not doing. What you can be doing that you're not. What part of your business has not evolved with the times. Keep it real.