 So this is why I think Josh Snow from Thief Whitening is like one of the biggest ballers in e-commerce and like even though He's he's not like the biggest guy with the most revenues and whatever He's not like, you know, number one number two or whatever whatever you want to call it, right? There are bigger companies like honest company from Jessica Elba. That's like manscape. That's like the other companies basically Right, but the reason why I think he is like one guy that you achieve You can like potentially look towards and learn a lot from purely because of how he operates So he didn't take any money. He invested his own money from day one, right? So he took his his agency money He took his software money for example, and then he just invested into a very big addressable market Tem which is basically teeth. So everybody who has teeth, right? He can sell the snow thief whitening, right? So when you scale on ads, right? It's very very easy because everybody the ads hits is a potential customer basically, right? So there's a very mass market brought appeal for example So the the way he runs his company, right? Everything is bootstrapped where he actually run He runs the ads he media buys at the start right there afterwards. He delegates to other people. So in a sense He's actually performance marketing He's a media buying visa, right? He understands alv and LTV and because he ran ads in before for other beauty brands before right? So he knows what to do already. It's just now. He's just executing on that vision Okay, another thing is that because he is a software guy at first So he learned the CSS JavaScript HTML, right? And so he was building websites He was building products for his own customers and if you know anybody anything about software people Software people are very very product-driven, right? Econ people, right? Econ people are just like scale ads, boom, boom, boom, boom, boom, right? And then software people, they're very, how do I say this? I won't say versatile but like they're very systematic. They're very systematic They know what it is and they customer experience, right? It's basically the number one thing So if you can build a product that is good, it's good enough for the market, for example He they obsess about that. That's why if you see Josh How he sells his snow thief whitening stuff, right? The packaging is like perfect Everything's about like it's basically like an iPhone, right? Everything is perfect Everything is meant to be premium and that's why if you build a premium product You can charge a premium price That's why if you see the price point is like 197, 99, 399, for example It's basically going up market and giving clana and then also giving afterpay, for example So that there's payment processing terms, for example, right? So you got extremely extremely good product, right? Then you got a very strong entrepreneur who is from a meat buying background, basically, right? And you combine two together and that's why you can get a 9 figure company that scales like that And not only that, Josh is like very very nice human being shares a lot, right? So that their personal brand side also pushes him as well, right? So then another thing is also the way he uses influences So he has like Kylie Jenner. He has like, um, is it noisy Drake? Yeah, basically you got very very big type of Floyd Mayweather, for example, right? Those guys, those celebrities, right? Then he takes those pages. Oh, yeah, Amanda Cerny Instagram, for example He takes those pages, right? He takes the audience 16 million people, right? He just retargets the shit out of them, basically, right? And so if you have that crazy meat buying background where you know how to run ads and destroy people, right? Then you can bring them, bring that skill set and then you put them into people who have audiences already. Oh, yeah, Ellen DeGeneres, for example. Ellen has around 30, 40 million people on Instagram, right? So from a pure marketing standpoint, right? Their cost acquisition is so much lower than other people purely because you build them up from micro influencer all the way to that big influencer. And then those micro influencer, right? The custom audience is so so big that every time you're hitting the ads, right? It's just warm traffic, right? And that's why they probably scale a lot better than a lot of other brands per se. And also because there's a face to the brand, right? For example, other companies like, I don't know, Manscape, for example, right? I don't, we don't really know who the founder is, but people know Josh, right? Especially, you know, he's an influencer himself. He's like 900k followers himself, right? So people know the brand, they trust him, they trust the product. He talks about the product, you know? And then plus, so product fit people like the thing, extremely strong media buying and marketing, and then extremely good founder. So you see these three things going on. And that's why it is like, if you think about it, it's like, if you want to compete, right? In the marketplace, and if you're running e-com brand yourself, right? Then you need to be just as good as what that person is doing to actually become them. And so, for example, for me, right? I can objectively look at Josh and then say that, yeah, that guy is definitely smarter than me, right? If you see the way he talks, right? Let me just share a few of the business model per se. So the business model is like the front end. The front end is that, that deep whitening stuff. Okay, and then on the back, right? They sell toothpaste. So if you know toothpaste is recurring, so you got the LTV extraction already. So front end, people like teeth whitening, everything about teeth, right? Then they sell them that. And then at the back, right? They have like some dental insurance thing. So it's crazy because the funnel, right? It's like three, four stages down the line versus other people, right? Or they only have like one funnel, you can monetize there. And so if this thing doesn't convert on your front end, right? You're basically screwed. Okay, and that is why I think Josh know is like a big baller, right? He's like, seriously, he's bootstrapped everything. He's basically the perfect guy and usual model after basically, okay? And yeah, it sounds like I'm sucking up to him, but it's not like ready, you go and watch, like go and go to YouTube, for example. I go and watch interviews of him, for example. And then how he talks, the way he positions the business and stuff like that. And not only that, right? He's not only running one company, he has a financial services company as well. So he's actually doing multiple things and still juggling this and still growing the brand, for example. And now I'm, you know, 1000% sure, right? You will see that snow valuation surely be like in the multi-billion dollars because like Colgate, you know, PNG, those D2C guys, right? They're the big boys, right? They're looking at snow and like, okay, how can we acquire this thing? Or if it goes public, for example, how can we buy this thing, for example? Right? So snow has the customer base of so, so many people as well, very strong at performance marketing. Every omnichannel, you hear him say, he goes to Snapchat, Snapchat, TikTok, Facebook, Google, everything, right? They run on basically every single channel, or email, SMS, Amazon recently, right? And so in terms of omnichannel, they're the ultimate people. Highest AOV, can spend most of the game, can kill you on re-targeting, right? You can't even compete in the same space. You, like there's, then the number two guy is probably like high-smile, right? And people don't really know high-smile, they know snow, for example. Okay, so if you think about it, right? Just look at, look at his business, look at what other people are doing, and then just like see what you can take from them because the way he positions everything is just insane. And I think he's extremely smart. Yeah, okay? Hopefully useful for you. Yeah.