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Uploaded on Jan 20, 2017
An overview of Customer Data Platforms (CDP) with the industry leader who coined the term, David Raab. Find out how to use Live Customer Data to create a better customer experience and how Live Data Management can give you a competitive edge with a 360 degree view of your clients.
Learn: - The definition and requirements for Customer Data Platforms - The differences between Customer Data Platforms and comparative technologies such as Data Warehousing and Marketing Automation - Reference architectures/approaches to building CDP - How Treasure Data is used to build Customer Data Platforms