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Defining and Positioning a Brand with Rebecca Tall Brown

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Published on Feb 8, 2019

For more info, visit http://neverstoplearning.net/marketing

Learn how to identify and understand your target market(s) so you can create and position a brand identity. In this fast-paced course, you’ll learn how to differentiate your company from the competition; how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus; and how consumer perceptions are formed from brand execution, advertising, and marketing communications.

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