TEDxChemungRiver - Lina Echeverria - Creative Talent





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Published on Dec 23, 2011

A childhood spent surrounded by creative artists and literati, an education as an engineer, a doctorate as a geologist, a talented textile artist and nearly 20 years of managing creative talent and delivering technology in the storied Corning Incorporated, have enabled Lina Echeverria to develop a leadership style that taps creativity and out-creates rivals.

Echeverria started her research career exploring for unique lavas in one of South America's jungle prison islands, before joining Corning as a scientist, where she evolved to develop her understanding of the creative power, as the guardian of one of the great scientific traditions in America—the glass and ceramics research groups—before moving to France to head the European Technology Center.

Her experience coalesces the understanding of the creative human drive—whether of scientists, artists or even chefs—with the need to guide and deliver the technology breakthroughs necessary for growth. From single research groups early in her management career to large directorates and laboratories, she has defined and led organizations in the delivery of products that touch our daily lives, from new designs for the venerable CorningWare; to new materials for diesel trucks that clean our environments; to new glass compositions and improved processes for glasses for computer and TV screens; and improved optical fiber for long-distance transmission.

Lina's practice has demonstrated that to excel in today's world, we must draw on the full knowledge of the best creative practitioners and coach out of them all the driving force to make it happen. We need to motivate and to inspire, to tap intuition and hunches, and to use laughter, anger and sadness to elicit the inexplicable. Whether the setting is corporate, government, or academia, we need to create a culture that understands creativity—the ability to create a vision and the means to achieve it—while giving it the space to flourish and to yield.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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