 Hello and welcome to Start It Up. Today we will tell you about planning or journaling and how it can be an interesting business idea. Journaling is one of the most up and coming millennial trend. Today anyone between the age of 16 to 35 or even more probably owns a journal or wants to get into the habit of journaling. So naturally it is quite an interesting space to be in. Some famous online personalities who promote journaling include Rekha Jha, Buzzfeed India's former editor. She has close to 80,000 Instagram followers who trace her every move. Alicia Sousa is also a big name in this space. Among many other stationary products, Sousa creates a yearly planner and sells them to her Instagram followers and also through other platforms such as Amazon. Apart from creating planners, Sousa also partners with brands to create funny campaigns to attract young followers. American social media influencers are the ones who popularize journaling. A planner is nothing but a small diary which helps you keep track of anything you want. It can show you how much time you are spending actually working rather than pretending to work. How many times have you attended your yoga classes in a month or maybe writing down three things you are grateful about every morning. Maybe time management or noting down your mental health. The idea is to be aware of how a person is utilizing the day. Also with the advent of mental health awareness, many therapists recommend journaling. It is a way to put the thought on paper and get it out of your mind. Naturally, millennials who watch and breathe social media have got attracted to this method, creating more and more demand for it. Getting into this business is not very difficult. All you need is some creativity and a little bit of marketing strategy. If you design your own planner, then manufacturing one would cost anywhere between rupees 100 to rupees 400. Internet is your best friend in this space. Sharing among your friends and family will help you attract a lot of customers. At the same time, you could advertise your product on social media platforms. Facebook and Instagram advertisements cost varies and should be about 10 to 15 percent of your total revenue. Shipping cost would be anywhere between rupees 40 or rupees 50 for half a kg person. And if you are offering cash on delivery, then the delivery would add around rupees 70 to 80. If you become a regular customer, then you can crack a deal with platforms such as FedEx or DTDC and bring the shipping cost down. If you decide to sell through online marketplaces such as Amazon and Flipkart, their commissions also need to be taken into consideration. Apart from that, 18 to 20 percent of GST also needs to be taken into consideration before you price your final product. A sweet selling price spot is between rupees 1000 to rupees 1200. The prices go as high as rupees 2000, but completely depends on your customer base and product quality. And the best part, you can do all of this out of your home. A dedicated office space is not necessarily required unless the operation becomes large. Apart from yearly planner, you can create seasonal planner or subject planners as well. This business seems to have potential as you are reaching out to about almost 30 percent of India's population. Do tell us if you like this video and for more, log on to www.entrepreneur.com. Thank you for watching and I'll see you in the next video.