 Hello, and welcome to today's webinar where we're going to be discussing all things about taking your CPD online My name is Sarah Drury and I'm from Redback Connect and I'm joined by Lloyd Gross from Pointsfield. How are you today? Very good. Thank you. Great to have you. So today it's all about uncovering online CPD And I'm sure as many of you are aware there's been so many changes when it comes to the world of online events and meetings and webinars over the past few months with Everything happening. So today is really about I'm giving you some practical tips and advice to take away So you can not only take your CPD online, but also enhance professionalism of your organization as well So before we get into it, I just want to give you some tips on how you can interact with the platform Please feel free to ask a question by clicking on the blue raise hand icon Those questions will actually come through to me and I'll be able to then ask Lloyd or myself Dependent on who wants to answer it And then also there's a resource folder which we will be referring to at different intervals of the presentation And that's a light blue arrow pointing downwards There's lots of documents and blogs and resources in there for you to actually download. So let's get into it First of all, here's just an overview Lloyd of what we're going to go through today And what are you probably most excited? What's good to you excited over the past few months coming out of COVID when it comes to the online world Well, I think it's um We've had a strong online Offering through most of the professional organizations for a long time, but this has really focused us now Yeah, and so we now had to really think through how we're delivering Services, and it's not just how you're doing CPD and and events But it's how you're doing things like a GM's and all kinds of other things It's um, it's it's it's really changed the landscape Yeah, so it's clear that we need to look to the online environment or even look to some hybrid solutions to be able to reach people at a distance But what we've seen recently is a lot of people making that switch, but sometimes not knowing where to start So once we've made the decision to go online What what should we do next? What are the next steps for organizations looking to take this online? Well, I think that um, you know the Understanding your members is key to this but but then I'm understanding how you're unpacking those events and how you're You're you're you're taking those those events to the online environment. So um, so you When you're looking at it as well, I mean one of the things I think that is important to think through is not just um How are we doing one thing but how you might cascade that that um that content into a range of other things? So for instance Webinars can be the the sort of focus or the the building blocks to actually then building more on on demand services or on-demand units of training um and and if if the um planning the webinars done correctly and and and you've thought through how to sort of Present those chunks in the webinar. Then you can actually pull them Into an online training program as well So I guess the first step is to really look in to really take a look at how your face-to-face events are actually working And you talk about blended learning. So can you just go through these four areas for me? well, so um blended learning is is a is a it sort of started in the classroom. So um, but it's it's um, it's using a range of of technologies and And also the way people are learning. So for instance the flipped We call a flipped classroom I mean a good example of that is that what used to happen is that you'd go to class and you'd have Information dumped in your head. Yeah, and then you'd be asked to go home and do a test or not homework Yeah, whereas the flip classroom is all about actually equipping people with the initial um Key learning ideas so that when they come to the actual class Um, they are able to chat together and use peer support to actually Unpack a lot of the um a lot of the concepts and the good thing about that, of course, is that we've got people with different skill levels and and that that sort of blended learning Methodology actually gives people gives a sort of equity um of um of training so um, so I mean really I think that the important thing is to look at how you're doing your presentations really think through um You know how to use technology to kind of um to help with all these components And I think that the um, you know online training is uh is All of the even schools had to go to online training Yeah, um, so, you know, it's becoming um much more acceptable to do that now People are already understanding the benefits of doing it and um And it's a good part of a of a full program. Yeah, absolutely So, um, I just want to quickly touch on um adapting to the online world as well So first of all, there's three main tips that we recommend here at redback when it comes to adapting content to the online world And the first thing is to really think of and I think Lloyd, you'd agree with this We can't just take exactly what we're currently doing and expect to adapt that content online or sorry, um, presented online Without sort of changing up a bit. So my first thing first thing that I want to go through is Look at what you're currently doing and what sort of what sort of training programs you're currently running And then map out the differences of how that might look online and a key difference really I think is the content because Not everyone's going to sit behind a computer screen for an entire day to learn. Um, I don't think people have the capacity to do that Um, I don't think Um, the that environment is how it should be set up I think you're sort of setting yourself up for a failure and people aren't going to retain that information as well It has exploded about two hours. Yeah, you want to cut right way back from yeah, exactly But you know, it is the average event is around probably the 45 to 60 minute mark And I think people that's their capacity when it comes to learning information But when it comes to cpd and it does come to accreditation I think you can extend that a little bit further But there are some key key things that you need to take into consideration The other thing I want to talk about is um streaming. So for those of us who actually, um, provide accreditation for Conferences so any sort of physical events You don't want to necessarily Stream every single thing so you briefly mentioned live and on demand recordings as well I would think if you've got a full day event and it is um cpd accredited Really start to think about with that content that you're producing How is that going to look online and I'll give you an example We've got a client who does this regularly and this weekend They've got their other cpd event coming up and originally it was a two-day conference What they've actually done is they're pre-recorded all their content From 9 a.m. To 1 p.m. It's actually happening tomorrow They're going to stream that content as if as if it was live and they're the keynote presentations All the sessions that would have been the most important present the ones that sort of fill the seats if you like the auditorium Yeah, exactly. So they've got four hours of that content But they've also taken into consideration that after four hours on a saturday No one's going to stick behind the screen and watch everything. So what they've actually done They're then redirecting everyone to some on-demand sessions that have been recorded So there's six of those and people can watch them and they have two weeks to actually watch those sessions to get their points So to me that blended approach that you were talking about in the traditional training model Can actually be adapted to the online environment and all you really have to do is think like an attendee and think What would I want would I want to give up an entire saturday? You have to remember when you're at these events these physical events you've got networking You've got catering provided, you know, you look forward to the breaks and the the The people behind the scenes are turning the the temperature down. So it keeps you awake. Yeah The whole lot of of tricks that organizations do to keep people awake and engaged But you can't do that when you've got Yeah, so I've really touched on live versus on-demand content and I want to just go into um On demand a little bit as well. And I know it's just going to come up throughout the today's session quite a fair bit Um, we've definitely seen a rise in on-demand content over the past few months And I think that's because um a lot of people we're living in this netflix sort of Generation if you like and people want to watch something when they want to so how is it Inactive yeah like should we be Taking a small part should we be concerned if people aren't attending your cpd events live or should you even host them on demand? well, um I think that we've got to be able to think through that um You've got a range a cohort of individuals from young people through to older people who are all needing this resource and and um Different generations consume this sort of resource in different ways as well. So you've got um, you know Younger generations now wanting to time shift and to have on demand to have things when they want when you know How they want it on the device they want it? um, whereas you know traditional more traditional um event going people Have um have grown up with this sort of and and expect it to be in some sort of deliverable fashion that way too I think that um one of the things that I'm seeing out of the coded Excuse me one of the things I'm seeing out of the coded Pandemic is that I think that conferences have had The the final nails in the in the coffin of conferences um largely because I think um, you know, we've You know this part of this is that you know people have flipped their conferences So they're basically delivering it in exactly the same way they would deliver it um in face-to-face and in the auditorium they're delivering it online and um, and that's a that's what I was doing There's a couple of things firstly. Um, it's not respecting the the kind of the way it's it's got to be delivered, but also um the the um It's not um allowing for the um the sort of the shifting nature of this stuff. So and we've got this this um We've got um, you know carbon footprint for conferences. We've got um, you know very expensive And actually what we're finding when you flip them Is that there's not that much educational outcomes? You know, it's not that much um that if you're going to give two days There's not that much educational stuff coming out of these conferences And and this shift if you flip it is um is showing that so we've got to be very smart about the way we're doing this Yeah, um, I think as well when it comes to live and on demand One of the good things to note is if you do have people who are presented in the live capacity There are some other things that you can do with your presenters So you've got some tips here around keeping them afterwards to record some extra content And then host that on demand and maybe set up some modules as well. I think that's a great So the the concept of that is that um, you know when you've got a speaker coming in speaking for a brief amount of time Um, what you'll find is that they are editing down what they've got and so If you ask them to do things like keep a list of what they've edited out of their their um Their their demonstration Then um, you know, if you keep that list and then you actually go afterwards and and film maybe a half You've got them there. You may you got all technology there If you then um take that extra content and record it and that becomes extra components that you can cascade down into um into On demand and I think the um and I see a few organizations doing this lately Recording the one minute promo as well to actually advertise upcoming events And we're not really going to go into marketing um content today But you know when it does come to that that extra one minute snippet to really engage people Especially presenter just say look, um either beforehand. So if you're marketing live content saying hi everyone Really looking forward to you joining me um on my event. Um, it's happening at this time and date We're going to cover off these three things or even after the event as well and using these one minute videos to actually promote your Events on linkedin as well and I think and make sure they get captioned as well Because social media Quite perfect for social and yes, you're right captions are important And I think you know, we were talking earlier as well and the big thing when it comes to um Live versus on demand is how interactive do you want this to be or can you make it interactive afterwards? So, um We saw organizations being really really creative during covet and one of the things that they did They didn't have access to all the presenters Because people were busy people were in uncertain times and they also had presenters internationally as well So what they did they actually pre-recorded content But then after the actual after people watch that content They actually had the speakers online doing a live Q&A through a video conference as well So once again, how interactive doesn't need to be but if it really does need to be interactive You can use that blended approach again And I think that word blended is something we're going to be using quite a lot today, isn't it? It is and I think that the other thing is that if you're um doing Oh, there's a lot of International organizations who are doing virtually the same thing in different time zones and so it's good to have The capacity to say right, you know, here's the recorded bit and then we're going to have the speakers in Just that small bit at the end to be to have it interactive. Yep. Absolutely. Um Interactivity, I know So, um, how do you keep things spontaneous interactive? Um, and what do you actually mean by that? So let's just go into that a little bit more because I want to talk about the different features that are available But also being sure that you don't use everything just because of the sake of it So if you think about the online environment, um, as someone who's attending your event There's a lot going on and you have to remember these are learning events So ultimately you want them to comprehend and learn So if you automatically just open up every interactive feature on the actual platform You're really going to overwhelm people and you've got to think of the different sensors that are at play here And different learning styles as well. So you're listening you're watching You're thinking and then you're going to ask me to type in chat questions to you as well Then you're going to ask me to maybe do video chat. So there's a whole range of things that can go on So once you break down your actual events and the formats, here are some tools that you can actually, um integrate Switch on in the platform if you like. So private chat Private chat is a great way to submit questions to the moderator and speakers. So exactly like we have here today So any questions feel free to submit them and they will come through And these are great because afterwards you can export the transcripts of all the questions that were asked during the event And then you can actually, um, maybe write an FAQ if you like Maybe you can send out responses to some questions that weren't answered But a great way for people to have that private chat and I think We talk about the online environment, but even when it comes to online people can still be embarrassed to ask that question That first question. Yeah, so Sometimes it's like having some Dorothy Dicks of fake questions as well and really knows out so that will prompt the audience to as well Um open chat is another thing and we've seen some organizations use open chat and private chat recently And what that actually does the open chat is used to create a community and it, um, it encourages this discussion and this free flow communication However, you need to have a moderator when it comes to live chat You need to have someone there who's replying back to someone Facilitating that conversation great tip lovely to hear that This is great and it has to be different from the private chat and this works great if you've got The same sort of people coming on your band on a regular basis, doesn't it? Yeah, and you don't you don't want individuals to dominate So you need to be able to spread that That that conversation and you also don't want trolls as well So you really need to think about the types of people who and you know, there's always one Definitely for any of these things But think about the types of events um the topics that you're running as well If the topics are a little controversial when it comes to these learning environments Then open chat might not be the best but maybe you know the first session open a private chat and then for the next module Okay, we had private chat before we're going to open um a public chat to everyone now But there's some other ways that you can also just encourage this two-way communication. So video chat so like the tv show q&a You can get people to actually submit um a video of themselves asking a question and you can play that through the actual event That's a very creative way Pre-chat so in the actual registration um page where you're asking people to register for the event You can ask them to submit a question there that they would like covered Through the actual event and that also is given to your presenter ahead of time So they can actually think of responses and tell their content But you know, there's nine different ways that we've come up with that read back to take questions in your next virtual event And you can take a look at that blog by clicking on the resource folder. Um, it's there I think it's a fourth document as well And then the other thing is polls as well. So poll early and poll often that's Um polls many organizations use polls um as quizzes in their events. Um, many of them use them For cpd related activities. So making sure that people are answering those questions And the good thing about this is it's a great way to see if people are actually paying attention as well It's also very good to be able to reflect back to To the coat to people who are attending what the view of the people attending are so, you know, if you're asking it Especially a controversial question It's interesting to then should be to display the results immediately and everyone go. Well, that's um, that didn't expect that I've just opened a poll as well So and it's just a fun one because I just really want to get an indication of how many online events people have actually attended Um in the past month because it's for us. It's like, oh, do you know what? It this time a 12 months ago I think we attend, you know, it'd be like maybe one a month or something Whereas now people are just consumed by online online content as well Um, so we've actually opened that poll and we can see those results coming through Um, and yeah, 50 of people are actually saying well over 10 So and there's a great way for us to actually share these results with the online audience as well and This we actually this is another way that um an organization ran their events and it was really to get a sense It was very emotive the material they were presenting. So At the beginning of the presentation, they asked, so I just close this now They actually asked, um, how are you feeling and it was um a tribal webinar And then at the end of the session, they also asked them again or they, you know, polls can be used to ask right now How how familiar are you with this topic halfway through? Um, are your learning outcomes being met and then at the end how how your learning outcomes being met So starting to gather that data about attendees and it's also useful for your presenters as well, isn't it? Oh, yeah, very much so. I mean and it's um I mean when I was doing these things for the public relations institute The one thing I tried to do um was was um have the feedback Available to the attendees instantly after as soon as they finished Um the the event and then I wrapped up wrapped all the data up and gave it straight to the presenter So um, and I benched marked it as well. So um, they could see sort of where they sat in sort of in in a sort of a De-identified benchmark. So it's and they love it. They are they really because I think one of the things is that Um, it's always good to get great um feedback and have it go. You're great But actually you learn more from saying that was crap Yeah, yeah, exactly getting out feedback. Um, and we just had a question from louisa So she's asked can you have a public chat box available for all participants to see? Absolutely, we don't have that enabled today But it would just be another icon at the top that you would actually toggle on And then people can click it's not open unless you click on it And I think that's also something useful in any platform that you find You don't just want a chat box to be open as soon as you join You want to give your attendees option to open that chat box because maybe they don't want to be part of the chat They just want to sit there and their learning style is to sort of sit back and reflect and maybe ask private questions So just remember everyone learns differently in the online environment and you don't want to overwhelm people That's tips for creativity Um, so what I want to go to now is accreditation because there's so many different ways To actually provide accreditation But there's also a lot of variables as well when it comes and you sort of need to know this Before you plan your event, don't you? Just something to really get so um, you need to know what educational outcomes the event is going to hit and and so what key learnings you want people to to actually be to to um to gain as they're going through the uh, the course or the the event um, and attendance is um, so attendance is a is is okay But you know one of the things is you can have it going in the background and be doing something else So um, what you actually want to be doing is giving people tests that are are are Actually trying to get at whether those key outcomes have been gathered gathered by the individuals And so that and this is particularly important for cpd because what you don't just want to have people ticking boxes Yep, um, and in fact, um, there's a global move away from the whole concept of of points by hour And so we've for years and years and years we've done You get these amount of points for that many hours And we may load them but we might say structured learning gives you a little bit extra and you know home Home reading gives you a little bit less and so we can actually um load those things But actually, you know, what what are you actually getting out of that? And then is that learning um percolating down into practice? And so the beauty of online is that you can Actually, um, it makes it easy. I mean you can still do it offline Face-to-face can still do You know a feedback to see whether the whether the event has gone well and then a couple weeks later you can Send them another bit of feedback to say has the you know has this um This learning actually percolated down into your daily practice So you can still do that but online makes it a breeze and um and so um the move from From cpd to pvd, which is the new value. It's a it's a value metric. Um is uh is Trying to take a big global kind of wave. So so it's important to do that and um, you know The other thing about technology is it can produce certificates very well. It can do things like manage your Your cpd goals and so if your um If your requirement for membership is that they can there's a members complete a certain amount of cpd points throughout the year Um, you know the old days we used to have sheets of paper and was very complex and And you know messy and difficult to to assess But now with a flick of a button we can actually assess you know, you've been to this event If you've you've gathered the key outcomes from that from the from the event itself And therefore we can give you this sort of point. Um, and then those things Then percolate through into um the software which then allows you to say well, um, you know Um, you know, I can't rejoin unless I've finished my cpd. So so and you can do things like have warnings going out Um, you know in three months before they're due to have their cpd Yeah, um, you know collapse on them. Um, you know say hey, you can you can do cpd So so um, so accreditation is important certification is important as well So, you know, we've got a whole lot of of um of things you know the building industry is a great example of of how um, you know We've reached this crisis where um, where buildings are starting to be condemned because the components of the building I haven't been constructed probably It's just really important. Not just that People understand the learnings that they're doing in cpd, but that they are they are certified as having done that so that the um, you know, we We mitigate risk and we don't have buildings one. Yeah, and I think just think of another tip on that when it comes to the variables So knowing what you what are the variables and whether it's just the tendons or whether you want people to start Um attend for 80 but you do want to have this automated. You don't want to be sitting there going through spreadsheets at the end of every session You want someone to be able to register on the front end and put their details in Attend the event and then depending if they met that criteria Then they may get their certificate and that should be automated with tokens. Um, so their names just pull into it Um, you've got your logo uploaded on your um template your cpd template as well So making sure you have that flow and also the data that you can get from the online environment is it's it's great So knowing where people are joining from what time they joined what time they left What device they were using which can help tell you your content So for example, if you know that uh, majority of your attendees are always on their mobile devices Maybe you don't need slides as much because the slides can come up funny or maybe you do video slide overlay So we've got video and slide side by side now But we could have just a video player with slides coming over the top if we wanted to so Understanding that data on so many levels can be really beneficial. Um, just to enhance the entire experience for everyone involved as well I think and you want cpd can be a very dry thing So you actually do want to be engaged and you don't just want people to be You know to be Taking off their their learning outcomes. You actually want them to be engaged You want them to feel that this is the important thing for for their profession for themselves and you know All of our professions are are changing over time and we've got to keep up with new New and innovative ways of doing what we do And so it's really important to to um, not just make people count, you know tick boxes, but to actually have them engaged Yeah, sounds good So um sir, let's discuss the the um the the idea of charging. So um I know that lots of organizations have really felt that our webinars Should be freebies. Um, so, you know, the um It should just be a free thing for members and often they charge for non-members, but um Really, you know, this is Important content And I think people the thing to remember is people will pay for valuable content That's the first point on the slide right now If people are just um attending any sort of development event or any sort of webinar where there's useful information People can get content so easily now So they aren't going to pay but when it comes to cpd related material If you are going to charge in the first place just because it's online, of course you should charge Um, I think the content is key But there are some things that you need to really look at to make sure that people do have a good experience because if you're going to go out and charge for your online content and then It's a poor experience for everyone online You're not necessarily going to get them coming back as well So it's really important that you are working with a provider that you trust. It's really good that technology and presenters and training is in place and You know, not all presenters are going to be very inspirational or engaging online And we're going to present us in a moment But so even if your content is quite dry You still need to find ways to keep people online And they're going to stay online because obviously they have to get their points But it's about making them feel like they are actually engaged with you as an organization And they are getting some value as well But one of the things that you can do to sort of blend online and then also blend the physical side of things And this was an example that happened at an online awards night that I attended a few weeks ago And it was in the evening and awards nights are always so much fun. Um, so not that cpd events aren't But for us it was like, oh, you know, how are we going to have this happen online? It was on a video conference But that morning I received a pack and it had a bottle of wine and had a nice bowl around it I had some nibbles that I could eat throughout the night and a nice card from the organization So sending people maybe physical packs as well Or if you know, it is something around um, depending on your type of topic You can be quite clever with it and you send it to them before the actual event starts Whether it is notes or, you know, a nice notepad or something for them to Make sure they take notes in your online event So trying to get creative with stuff like that And it's very rare that you get stuff sent in the post these days unless it's online shopping, of course But to have that nice surprise from people, I think it's quite nice. Absolutely. Yeah It's um, and it's it's it all goes into the experience that people So the changing experience of people finding from online events. Yeah, so definitely charge And you you want to take out if you are thinking about conferences though You do want to take out the catering fees and stuff like that But even if you know thinking post covid so thinking What's to come of events even in 2021 and I think hybrid events will become so much more common I think that's right Just like you can decide whether to work from home You should be able to decide whether you can how you're going to attend an event. That's right Well, and I make a bold prediction. Um, and that's there we go. Here we go. Um I predict that in fact conferences are going to, you know, they're going to The things that are driving conferences are social and in fact social starting to be Um, you know, it's people starting to get nourished socially via web conferencing But um, I'm predicting that We're going to move to face to face events that are four hours So master classes where you actually do like a whole four hour um a deep dive into the content And so those and online delivery are going to start to replace short format face-to-face and And conferences Because I just think that the conferences are are too expensive to come car intensive And not enough not enough education outcome. So if it's a master class is going I think you're going to be the place where we're going to invest a lot of energy and time And and there are also those sorts of things where you can actually so you could probably cover off Half your slippery deal more In a master class, um, which means you can focus on something specific. Yeah, and and you can also I mean the other global move Is in the planning of of learning. So um, there's a whole new sort of set of of um Uh of principles coming in around how you value planning as well So um to my prediction is that you know, we'll we'll we'll lose conferences and and short format face-to-face And you know, we'll have we'll still have social events, but they're with social events Every networking event. Yeah. Yeah, and people who want to attend Physical events will always attend physical events like that's just the type of people they are So I do think though, you know to your prediction that you are going to have to provide a blended experience for people Because if you just stick to one or the other up, then you're going to really you know, condensate of people so One of the things sorry and we all we all remember that the the second day of a conference when you've had the annual darling, you know, where everyone's got pissed. Yeah Yeah, and um, and so it's very hard to see through the content the next day. Yeah So instead of necessarily hanging it all together. Yeah, just put it out. There you go Why not turn your two-day conference into a week or two? I saw the celebrant society actually did that really really well recently. Um, so they had an online conference That went for a while and they you expect any good. Oh, they were yeah I just saw a lot of posts and everything come up because obviously they're a funny bunch So you can just imagine how funny some of their content was and that's what sort of brings me To my next point around the talent and the presenters because not everyone Who presents in a face-to-face capacity even if they are a regular and they've done it quite a lot Not everyone can just sit behind a webinar and present and there's whether it's remote or in a studio Or even if you are streaming something from a conference, how important are presenters and how can we set them up for success? Yeah, well, you can't be um, be um, walle darling immediately Yeah, and you and we also we don't expect our presenters to be Good at presenting necessarily because that's not their it's not their their primary skill The primary skill is in the content that we're trying to deliver in educational environment and so Really what you've got to do is is initial you're briefing them. You're giving them good Briefing notes and also I think it's important to review what they're doing So be involved to some degree in in the in the planning of Of the slide deck and make sure you're getting the slide deck before ahead of time But also if you're going to cascade the content into Into on on demand Units and you need to think that through at the beginning So what you're doing is you're asking the presenter to do things like You know present a chunk Narrative but present a chunk and stop and pause Just for a moment. So the editor can can slice those as parts apart and so um, it's about making sure that the presenter has some some basic skills. Yeah, um, and uh, and knows what um, what what's expected but without without loading them with too much sort of, um, you know Ankydesk type uh, uh, type of skills. Um, and but I have to say though That and not to blow your trumpet too hard, but you've got some great resources. Um on the uh on the Your website. Um, and I made a list of them Where to put them so, um, you know pro forma run sheets. Yeah best practice tips um guides to holding agms digital event style guides marketing ideas um Excuse me great papers on um on compiling content Um, but also presenter handbooks and presenting notes and stuff Well, you I think that's because we and this is just you know, an example of a graph over seven We've done seven years of research in our redback report And when we ask about what makes or breaks a webinar, it definitely is presenters And how engaging they are as opposed to anything else So they don't need to necessarily know how to use a webinar platform because you should have a moderator or a facilitator Doing that for them. They should be there presenting their content and focusing on what they focus on best Um, but of course there's other tips as well One of the things we talk about is training presenters that you briefly mentioned. Um, Lloyd So we talk about Timing getting them trained if you've got um, uh an event online event that's happening in a month's time Don't train your presenter a month out You want to do it closer to the date and you want to make sure they're in the same environment as where they're going to be Presenting from you want to make sure that um, the internet and everything is set up But you also want to walk them through how to use the platform And like you said, you know presenters just sometimes used to turn up an event whether it's lie At a physical location Or a conference and just hand in over a usb. Yeah, that doesn't work in the online platform So you need to make sure that you test your slides. Yes, exactly. Um, and if you have group sessions as well Are these sometimes like herding cats, isn't it to try and get them involved? Um, think about panel discussions. I think that can be more engaging So having um, if you are using a studio having a panel of maybe three or four people And you wouldn't do this for every um online event that you're running But it gives people something a little bit different and then you can say Okay, we're going to have three experts in the field or depending on you know, some new legislation in your industry or something else That's happening You can actually then have a panel to discuss that and make it a little bit more engaging than just one person talking to the screen Yeah, and the other thing I think that um that Moving things online gives us gives us the opportunity to do is aim big. Yeah. So um, I'll go back to my time at the public relations institute um, you know the board I Had a list of people on my webinar list, which was pretty pie in the sky One of them was jamesy gunig and for anyone who knows um anything about communication theory james gunig is um is the the gold father of uh communication theory um and um and so He was he's probably the biggest name. I got I got 300 people to that webinar But um, but it was just because I asked him I went and I was bold enough to ask him and you've got to be bold enough to then um, as you as you say um, you know, um Mold them into the sort of what you want for them to deliver So you've got to be strong enough to even though this is a god of power Um, you need to be able to to work with them on this and so you don't need to have the same A different presenter every time like if you find someone good, um, if you have a moderator I definitely think you should have the same moderator throughout so there's sort of um, There's some consistency to your events that you're running as well So having that familiar face come online Every single time and welcome people to the event and then handed it off to that presenter But you know presenters if you find a good presenter keep them You know, you just want to have them present as much as possible But also aim high. I think that I think that good I mean a good thing about about online is that you know, just buy them a coffee If it's if it's america and they've got a you got to get them up at some crazy cracker the cracker dawn Yeah, um buy them coffee. Um, and And also tie it in with other things. So if they've got especially important if they've got a book coming out If you know that one of your You know, the leaders in your field overseas is going to book out Then tie it up with a book and and have that as part of the resource Have the book available as a resource. So um, and that Means you get a real richness to what you're being able to deliver Yeah, I agree. Um, now the fight we could talk about this all day. I think um, but you know, we're running out of time But I want to just finish on one thing. Um, and that's on demand content And you're the expert in that obviously so we tend to focus a lot on the live here at red bag But on demand obviously if you have an lms or something like that Thinking about how you can adapt that sort of content And I have always been a big fan of starting with the end in mind And you briefly alluded to that that you need to know what you want to achieve Before you actually begin your event. So can we go into some brief tips on on demand? You know, how people can get the recordings whether you can still track recordings What are your tips for on demand delivery? Well, so um a couple of No brains, you know, you need good quality video. You need to the audio has to be good You need to be able to ensure that you can clean that audio out And so if there's noise in the background, you need to be able to clean it So um, so be a bit sort of deliberate about the the the actual The um the infrastructure that you're using and what it's going to produce in terms of quality um, but um, the other thing is that um Really coming to the start of the planning of a webinar with um with a range of outcomes from the content. So Um, we've had lots of clients come to us. So a bit about us. I mean a points ability is it's really Leading the field in producing in in doing what you do with with video with videoconferencing We do the element with learning management. And so we um, we are a serviced um, uh Offering where we actually help people put the put the units together And we've done a lot of work with organizations with webinars Well, so we've got a big backlog of webinars as great content And so we've been able to pull those that that content together into great learning Learning units, but much better is to actually think it's sort of the beginning. So um, and it's not just Um in a on-demand learning unit that you need to go to you may have a whole range of things that you want to Want it to do so it might cascade down into a ranging. So it starts in an online um Live event online live event and it cascades down into a range of other things So perhaps a micro learning unit that you that you put out or or marketing or some other bits and pieces and so and perhaps it's a support to a to a document um, and so Keep the end in mind. Um, make sure you know those tips about um about getting them getting your speaker to Scrape those things off the editing floor. They they're tossed out. Yeah good. It's a good tip But also even use the bloopers. I think to promote your series and make it a little bit fun Well, but I think that's the you know, we we need to be also think through so the um educational outcome so You know, you know people are not going to be attracted to an event If they think that they're just going to have a talking head sitting with a man They're not going to get anything out of it. You want to have constructed within it. It's an educational outcomes And you want to make that um clear to the presenter And you also want to be able to to briefly present as I said before about pausing between between units And and keeping a narrative and and then doing a Recording post the event so you can actually have more content to do I think the other thing to think about and one thing I just when people say, okay, we've got the recorded content We're just going to go put it um On something whether they can't track as much behavior So I think there's two things to look at single sign on I think he's very important So you don't if you've got four pieces of content Do you want everyone to log into a portal to watch that content and then you can get individual reporting? Or do you want your all members to log in to every single event and actually type in their details again? So trying to make it easy for people to access your on-demand recording reporting. It's quite important Um, but I will that that's an interesting question. That also is true for the the um the marking of so, um, you know people get really bored with having to do um Continually coming in for all their CBD and if in fact, it's all if the single sign on a single You know we're able to use an API to transfer that information into your Membership system Then in fact, you can actually start to manage that stuff really easily and you know one of the problems with A lot of this stuff is that it's admin intensive and if you can strip that out and make it automated So much better Uh, well that brings us to the end. I think uh, we're right on time But um, I really want to thank you for joining me today. Like I said It's a very short amount of time to cover so many different topics But um, everyone can download the white papers um from the actual resource folder You can get in touch if you have any questions either on of us Whether it's streaming your actual events running your online cpd programs or host them Or information around lms systems that points build provide But thank you so much. It was fun before you wrap it up though I think we we need to be very clear about the fact that we're now are working together. Yes. Yes, and so, um One of the good it's a it makes a really powerful offering now that we can both um, so we can we can actually help You know Webinar people when we're nice together to actually build those things to interfere their their planning And also we can actually um have live events. Um in our In our offering as well. So it's been a great very powerful I'm connecting up of uh of services. Um, and um, and so again if you want to chat to us about that That's a it's a really it's a good new partnership Excellent. Well, thank you everyone for joining and we hope you enjoy the rest of your day. Bye for now. Thank you