 The first is a bid for a tension, right? And this one is the most frequent one you're going to encounter because as we said, many of us are walking around distracted. We got that endless distraction device in our pocket that sometimes we even think is vibrating when it's not. Our focus is constantly on what's going on in our pocket. So this one, a bid for attention. As we said, you won't believe what my boss said to me today. Now, in the past, I would have said, Amy, what's for dinner, right? I got it. I'm hungry. I've had a long day too, and I'm the boss, and I need to get moving. I'm not really concerned about what your boss said, right? And that would be what we call turning away from that emotional bid. We're short-circuiting what Amy really wants, which is attention. And the second one is shared interest, a bid for actual interest from you. Isn't this the best show you've ever seen? Again, you could say, meh, I don't know. I've seen the Harry Potter movies. This doesn't compare. Or you could say, this is a pretty good show. Why do you enjoy it so much? What do you love about it? That's turning towards the emotional bid. I just want to point that out. So you're mentioning that's turning towards it. So you're asking them a question directed at the emotional bid that allows them to dive into the emotional state that they were bringing up that allows them to feel good about Harry Potter. So now, regardless of how you feel about it, or if you've even seen it, guess what they get to do? They get to tell you all about it. And now they're rolling into the, they're stoking that emotional state, and they're getting worked up by it, and they're allowing it to take over. So now all of a sudden, the conversation that I had with AJ about Harry Potter is a feel good conversation, which people don't remember what you say. They remember how you make them feel. Now that example is nuanced. So I want to point this out for the audience. I did not just take that question and respond with a question. I said, you know, the show is pretty good. What do you like about it? Why do you love it so much? I'm buffering my follow-up question with an actual statement. That's turning towards the bid. So when you listen to this, rewind it a little bit and re-listen to that, because many in our audience get tripped up and go, oh, great. I just throw a follow-up question. Oh, I turned towards the bid. No, that person is asking for your interest level, and then you're opening it up to go deeper into that emotional bid, and thus creating that amazing connection. Now, what we've been sharing, I know it's positive emotions, baby. It's exciting, AJ. This is great. I get it. I just happy fun feelings. No, it emotional bids are also tied to negative emotions. And the third one we're going to give you is a bid for emotional support. I'm afraid I'm going to flunk this exam. Now, you may have heard that and said, don't worry about it. You'll do fine. You're so studious. You're going to crush it. But that's actually turning away from that emotional bid. That's not offering that person emotional support. This one is, I was waiting for you to pick it, because otherwise I would have thrown it in as an extra. This is the one that people usually pick up on. Like if I come to you and I say, oh, AJ, I'm really worried about, I don't know, what could you be worried about during a pandemic? This interview. Yes, I'm really worried about the podcast. Exactly. I'm really worried about this interview. Most people will pick up on that, because I'm addressing an emotion more or less directly. But what they then do is they turn against it by saying, hey, don't worry about it. You're cool. You can do this. But that's not what I've been saying. I don't want you to negate me. I want you to be where I am at and come with me.