 there's been a huge focus on how to stay profitable, how to pivot and earn more revenue, how to cut costs and overall survive as a small business owner in 2020. Profitability obviously is a huge concern and that always boils down to the two sides of profitability which are revenue, how do I earn more and costs? Am I gonna run out of cash? Can I maintain my business through this downturn to the point where I can recover? When revenues are more uncertain than ever and costs have stayed the same but you have to make some changes to keep yourself afloat, it's really become the topic of discussion amongst small business owners during the COVID crisis. I've seen small business owners make some smart moves. I think one that's gotten a lot of press is what you can do around your rent, whether that's renegotiate your lease to try to reduce your overall costs or maybe push out those lease payments into the future. Restructuring contracts also is a great one that I've heard plenty of people do where maybe I bought something on a year long contract whether it's software or something else and actually getting in touch with that company and saying, hey, my business is suffering. Is there anything we can do to maybe either cut this early or restructure it down? These businesses that you pay money to aren't totally extractive in so far as they don't wanna just take money from you. If you go out of business, then you cease to be their customer. I think it's kind of a mindset shift to understand that both parties are aligned in your business's survival. There are a lot of big programs that have been passed in the last few months and the smartest of all business owners have found a way to keep informed and these programs have demonstrably helped their businesses stay afloat. Make sure you understand the high notes of these policies and especially the bigger ticket ones like a PPP type program that can really inject needed money into your business.