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"American Women: Partners in Research" Percolator Market Research 1960 Corning; w/ Chet Huntley

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Published on Jan 14, 2013

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"Describes the market research undertaken by Corning Glass Works prior to marketing a coffeemaker."

Public domain film from the Prelinger Archive, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

http://creativecommons.org/licenses/b...
http://en.wikipedia.org/wiki/Market_r...

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.

Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making...

http://en.wikipedia.org/wiki/Corning_Inc.

Corning Incorporated (NYSE: GLW) is an American manufacturer of glass, ceramics, and related materials, primarily for industrial and scientific applications. The company was known as Corning Glass Works until 1989, when it changed its name to Corning Incorporated. In 1998 Corning divested itself of its consumer lines of CorningWare and Corelle tableware and Pyrex cookware selling them to World Kitchen, but still holds an interest of about 8%. As of 2008 Corning had five major business sectors: Display Technologies, Environmental Technologies, Life Sciences, Telecommunications and Specialty Materials. Corning is involved in two major joint ventures: Dow Corning and Samsung Corning Precision Glass. Quest Diagnostics and Covance were spun off from Corning in 1996...

Corning Glass Works was founded in 1851 by Amory Houghton, in Somerville, Massachusetts, originally as the Bay State Glass Co. It later moved to Williamsburg, Brooklyn, New York, and operated as the Brooklyn Flint Glass Works. The company moved again to its ultimate home and namesake, the city of Corning, New York, in 1868 under leadership of the founder's son, Amory Houghton, Jr...

http://en.wikipedia.org/wiki/Coffeemaker

Coffeemakers or coffee machines are cooking appliances used to brew coffee. While there are many different types of coffeemakers using a number of different brewing principles, in the most common devices, coffee grounds are placed in a paper or metal filter inside a funnel, which is set over a glass or ceramic coffee pot, a cooking pot in the kettle family. Cold water is poured into a separate chamber, which is then heated up to the boiling point, and directed into the funnel. This is also called automatic drip-brew...

The first modern method for making coffee—drip brewing—is more than 125 years old, and its design had changed little...

Other coffee brewing devices became popular throughout the nineteenth century, including various machines using the vacuum principle. The Napier Vacuum Machine, invented in 1840, was an early example of this type. While generally too complex for everyday use, vacuum devices were prized for producing a clear brew, and were popular up until the middle of the twentieth century...

Percolators began to be developed from the mid-nineteenth century. In the United States, James Nason of Massachusetts patented an early percolator design in 1865. An Illinois farmer named Hanson Goodrich is generally credited with patenting the modern percolator. Goodrich's patent was granted on August 16, 1889, and his patent description varies little from the stovetop percolators sold today...

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