 So, how do we build an audience from scratch? The first thing we have to understand is what is a true audience? Because it's actually not hard to use Facebook ads to just build a page with lots of fans. It's not hard. And it's also not hard to build an email list with email addresses of people who may or may not actually care about what you do. It's much better to have an audience of 100 true fans than 10,000 fake fans. Because we actually want people who care about our content, engage, add comments, and share with us what their needs and wants are, and care about our services and our products, right? So then how do we build an audience of true fans? I'm going to just share with you two quick ways in this short video. The first way that I really like to do is by using paid social media. And my favorite is Facebook ads. Now, I just said you could use Facebook ads to build an audience of fake fans. How do you do one of true fans? I recommend that you use text-only ads. And that's actually what I do when I spend my money on Facebook to reach people who don't yet know me. If you encountered me at first through Facebook, you didn't know who I was, you would have seen a text-only post. And why is that? Because we've heard that videos and images get our attention, but why not? Why a text-only post that doesn't have video or images? Because it gets less attention, but it gets better quality attention, meaning people who see the first few lines and it's relevant to them, that message makes sense to them and something they want, they're going to keep reading. And now that's the start of the relationship with that audience member. So text-only Facebook ads, if you want more, I have a whole online course about Facebook ads. But let me go to the second method, which is cross-promotions. When you meet somebody who is a kindred spirit, somebody who has a similar audience as you and similar sized audience, similar type of people in their audience that you want to reach, you can trade interviews with them, for example. You do a video interview of them for your audience and they do a video interview you for their audience. And you both grow your audiences a little bit and bit by bit, you grow your audience that way and sometimes there's word of mouth and that video can spread really far. So those are just two quick ways, essentially it's about getting our authentic message of service in front of the right people. So I hope this is helpful. I'm George Kau, Authentic Business Coach. I love talking about ways to do marketing and business that are really aligned with our higher values and of service. If you're interested in this, I think you'll like my other videos as well, always open to your comments and your questions. See you in the next video.