 Hello everybody, and welcome to Baby Steps, video post-production and promotion. Really quickly, just a little bit of information about using ReadyTalk, which is the webinar platform that we'll be using today. If you have any questions either about how to use ReadyTalk or the content that will be explained later, you can go ahead and type those questions in the chat pane on the left-hand side of your screen. And we'll either get back to you in the chat pane, or if it's content question, I will be reading those out loud to the presenters after their sections, and they'll be answering them auto-blase. So we will be getting to your questions. Just go ahead and type those questions in the chat pane throughout the webinar. And just as a reminder, again, all of your lines are muted. And so if you are trying to talk to us, we will not be able to hear you. If you do lose your Internet connection, you can reconnect using the link that was emailed to you. So just as you just got into the webinar a couple of minutes ago, you can get into it the same way again throughout the webinar. And if you do lose your phone connection, if you did dial in to listen to us, you can redial that phone number at any time as well. And if for some reason you have to leave the webinar at any time, know that we are recording today's session, and we will be sending out the recording in a follow-up email that goes out after the webinar has ended. So probably later this afternoon, you should receive that email. And that email will also include presentation materials, so some worksheets that one of our presenters will be referencing today, as well as the presentation slides and some applicable links. So a little bit about who is presenting today. My name is Kyla Hunt, and I will be facilitating for TechSoup. And also on the call with us will be Anna Foot. Anna is the Early Literacy Lifelong Learning Coordinator for the State Library of Kansas. And she has been instrumental in providing early literacy information and support to Kansas' parents, child caregivers, and librarians. And at the session, she will provide practical tips on how to interact with children under age 6 to give them the six skills children need to have by age 6 to be ready to learn to read. And then also with us today is Erin Bramley, who is the co-founder and executive director for Lights Camera Help. And in this role, he is responsible for conceptualizing the organization's vision and working to see it through. He focuses mainly on communication, collaboration, nonprofits, video, social media, and the bleeding-edge technology behind these things. He learns, he teaches, he shares, and he works to make the world, or at least a small part of it, a better place. And then towards the end of the webinar, you don't see his picture here, but just to let you guys know, we will be hearing from Jeremy Camo from Further by Design who will be giving a little bit more information about the Baby Steps video competition that I will also be mentioning in a couple of minutes. And then on the chat pane, you'll see Becky's name, Becky Wiegand. She is part of TechSoup. She is in charge of the webinar program there. And so you'll be saying hi to her. And a little bit about what we're going to be covering today. I'm going to start off by introducing TechSoup and who we are. Then we'll be hearing from Anne on the 6x6 at the State Library of Kansas, followed by Erin talking to us a little bit about post-production editing, specifically with the YouTube editor, as well as some distribution SEO tips. And again at the end of the hour, we will be hearing Jeremy talk a little bit about Baby Steps. And after each presenter has gone, I will be reading some questions out loud from some of you. And the presenters will go ahead and answer those audibly. So quickly before we go ahead and talk a little bit about TechSoup and then get into the content, I did want to mention a little bit about the Baby Steps video competition that we'll be hearing more about later. So the Baby Steps video competition is a competition that asks, here's what I do with my kids, what do you do with yours? And as a collaborator with this competition, TechSoup has been providing a series of four webinars. And this webinar is of course the last of these four. And all of the archives for the previous webinars will be sent in that follow-up email and posted on the TechSoup website. Just to let you guys know, so most of these webinars, how they are organized is that we first have a speaker talk a little bit about early childhood education or how they get children to engage and a little bit about that first framing of the Baby Steps competition. And then we go into the production or post-production in this case section. So for some reason you are a member of one of those organizations that is not engaged in early childhood education and just want to find out more about how to create videos to promote your organization's mission, most of this webinar will be applicable to you. And we'll just do this section at the beginning that we'll be focusing on the early childhood education portion. So I did want to let you know a little bit about that, about that framing that we're providing today just so you guys are aware. And so we'll be hearing a little bit more about Baby Steps towards the end of this webinar. So a little bit about TechSoup. TechSoup is a 501c3 nonprofit organization with a clear focus. We connect fellow nonprofits, charities, public libraries, and foundations with those tech services and products that they need to help them fulfill their mission. TechSoup has been around since the 1980s and has served more than 210,000 charitable organizations. And they've distributed more than 11 million software and hardware donations and has reached more than 400,000 nonprofit, library, and philanthropy subscribers with their newsletter each year. And as always TechSoup has a lot of new things happening. They have new consulting services which is a new service that they're providing as well as new software donations including Windows 8.1 and QuickBooks 2014 which will be available at N2014. And if you want to find out more about TechSoup you can go to our website at techsoup.org to find out more. So with that I wanted to go ahead and give the floor over to Anna Foote to go ahead and talk to us a little bit about 6x6. So take it away Anna. Okay, thank you Kyla. As Kyla mentioned my name is Anna Foote. I am the Early Literacy Lifelong Learning Coordinator for the State Library of Kansas. And I'm here to talk about Early Literacy and our program 6x6. 6x6 stands for Six Skills by Six Years. And the idea is that there are six Early Literacy skills that children need to have in place to be ready to learn to read by about age six. And Early Literacy is what children know about reading and writing before they can learn to read and write. So today we're not talking about getting kids to read early. We're just talking about getting them ready to learn to read. And as I mentioned 6x6 is the Early Literacy Initiative at the State Library of Kansas has chosen to support in all Kansas public libraries. It is a research-based program and it's adapted from a national library program. And 6x6 was developed and adapted from that national program by the Johnson County Library which is a suburban library in the Kansas City area. And basically what 6x6 does is encourage parents, librarians, teachers, and caregivers to get children Early Literacy experiences before age six so that they can head to kindergarten to be ready to learn to read. And today I plan to give you a little bit of information on what the skills are and activities that you can do with children that will help you develop Early Literacy skills for them and maybe give you some good ideas for video too. So let's move on. These are the six Early Literacy skills and I'm going to be talking about them about each one soon. So one thing I wanted to stress upfront is that 6x6 isn't just about reading time and we'll be talking about ways that you can work these six skills into any interaction that you have with children. So let's move on to the next skill or the first skill we'll talk about. It is Have Fun with Books. And these next few slides go along with a handout that was available in the confirmation email you received and will be available in the follow-up. And also if you're listening to the archive it's available on the archive page for the webinar. But the first handout we're going to talk about is the Six Skills Tip Sheet. So Have Fun with Books is about enjoying reading. And it's also known as print motivation in some early education circles. And the idea with this is that in order to want to learn to read kids need to see that reading is fun and that reading has meaning. And so that's the skill. And some ideas for fostering the skill in children is there are many on the handout but I just wanted to highlight a couple. One is that you don't have to read an entire book. You can even just look at one page and talking about pictures and that can be fun for children and show them that reading has meaning. And another idea for this skill is to ask lots of questions about what you're seeing around you and what you're reading. And if children are too young to answer go ahead and answer for them. This exposes children to a lot of language and gets them used to the idea of having a conversation. So even babies if you ask them questions and then pause and answer for them that's a good thing for their early literacy skill development. A second skill, Talk Talk Talk, this is basically vocabulary just knowing the names of things, concepts, and ideas. Reading especially enhances this skill because one study found that books have, children's books have three times more rare words than our usual speech. So it's a great way to expose children to new vocabulary because there are so many more unusual words in books. And this is important because the more words children hear and know the easier it will be for them to recognize words when they are sounding them out. So if you think about a word like pantry, P-A-N-T-R-Y, the first part looks like pan when kids are sounding it out. The second part looks like try. So pan, try, pan, try. If I've never heard the word pantry I'm trying to sound that out. It's going to be much harder to get to what the word is versus if I know the word pantry. So that's just one example of how knowing lots of words can be important for children. A couple of ideas to work with this skill is one is to add to children's words. So if you're talking to a toddler and your toddler says, oh, ball, you can say right. It's a blue ball and it's big too. It would be fun to play with. So toddlers are learning concepts like blue so it helps reinforce that and ideas like it would be fun to play with. So enriching children's language that way is a great way to build early literacy skills for them. And then one other thought with vocabulary is when you're reading don't skip over unfamiliar words. I know it's very tempting but it's best to pause and talk about them or if you maybe say you're working with a group of kids and you don't want to stop the flow of the story or it's an exciting part and it's the first time through, you can also preview words before you start reading with children. So that's one other idea. Our next skill is take time to rhyme, sing, and play word games. And these are all ways that get children to hear the smaller sounds in words. So this is also something that is important when children are learning to sound out words. They need to be able to hear the smaller parts of words. And ideas that go along with this skill are to sing and play music often. Music helps kids hear the smaller sounds in words. And then talking about words that rhyme, so what rhymes with cat? Naming as many things as you can that rhyme with cat. And then also another thing is talking about words that have alliteration which meaning they start with the same sound. So words like chug a chug a choo choo, something like that. So rhyming and alliteration are great ways to hear those smaller sounds in words because if you think about it, rhyming words are words that start with different sounds but end with the same sound. So it's easier to, as you hear those, it's easier to hear those different sounds and then alliteration is just the opposite. They are words that end with different sounds. Our next skill is notice print all around you. And this means that children are able to see print everywhere and know that it has meaning and rules. And noticing print includes, as I mentioned, seeing print everywhere, seeing people writing and seeing that writing has meaning. So a great thing to do with that is to sit down and make out your shopping list with your children. And then another couple of things about noticing print, one is children developing pre-writing skills like scribbling and drawing, and also children learning how to handle books. So knowing which side is right side up and how to turn the pages. In English we read from left to right up and down. So some ideas to give children this skill include having them help you turn the pages while you're looking at books or touch the screen when you're using devices. And then another thing while you're reading to point to some of the words, just outline them as, underline them as you're reading because otherwise children can think you're just telling stories about the pictures. And that's a good thing too but we do want children to have that ability to notice that there are words on this page. And so occasionally pointing to some of the words will help with that. And then also just pointing out words you see all around on signs, on somebody's t-shirt as you're walking by. And another thing you can point out are the differences between letters and numbers and punctuation marks, especially for kids who are getting to be 4 or 5 or 6 years old, a little bit older in the age group that we're talking about, the punctuation marks can be really interesting for them and another facet of understanding print. And next we have Look for Letters Everywhere, which is basically knowing that letters are different from each other and that they have different names and sounds. So this again goes to that sounding out as you're learning to read. And so learning the names and sounds of letters is a process. Very young children, babies maybe up to about age 2, learn the concept of same versus different so that they have that foundation to say these two letters are the same or these two letters are different. And then toddlers about ages 2 or 3 are starting to learn the names of shapes which are the building blocks of letters. And because if you think about it like a capital A kind of looks like a triangle or maybe even two triangles, an O is an oval circle kind of thing. So that's where toddlers are with that. And then preschoolers about ages 3 to 6 learn the names of letters and then finally learn the sounds. So that's the process that kids go through. And you notice I said about a lot of times there and that's just because as most of us probably know already children develop at different rates and there's always a window of where some kids will develop earlier and some will develop certain skills later. So some ideas for this skill are frequently asking children if two things are the same or different and talking about ways they might be the same and ways they might be different. This is especially handy when children are getting ready to learn uppercase and lowercase because an uppercase A and a lowercase A look a lot different as do most letters but they also have some ways that they are the same. And then one other thing you can do is choose a letter of the day which is so listen for words to begin with that sound and then tear or clap or raise your hand or whatever when you hear that sound. So that helps children start to, a little bit older children start to identify the sound and the letter together. And our next skill excuse me is tell stories about everything. This skill means that children understand that stories have a sequence so that they have a beginning, a middle, and an end. And not just stories but many things we do during our day have that beginning, middle, and end piece. So sequencing includes that and then also first, then last or big, big, or biggest those kinds of things. Children can learn sequencing by retelling stories and they can also learn sequencing by sorting items like blocks or buttons or anything like that by size, shape, or color. Anything that they can do by grouping things by the same or the different categories that helps with this tell stories about everything skill. And a couple of ideas for this skill are one is talking about what you are doing while you are doing it. So if it is time to change baby's diaper or say you are making lunch you can say, oh, it's time for lunch. So let's make a sandwich. First we need the bread. We have two pieces of bread and then we are going to put a piece of cheese in the middle and then we will put the other piece of bread on top and cut the sandwich in half and we are ready for lunch. So that is a very simple beginning, middle, end concept to work on with children. And then also another important way to learn sequencing is using numbers a lot. So counting things as often as you can, the number of apples in a bowl, the number of people in this room, anything else you can see to count. So those are our six skills and some ways to help children learn them. So next I wanted to move on to a broader look at how to interact with children and to help them get early literacy experiences. This slide is also a handout and it just lists some everyday activities that are also opportunities for early literacy interaction. And so as I mentioned earlier, 6x6 isn't any early literacy activity just about reading time. You can definitely do it throughout the day. And so there are a lot of things on here and I bet you can think of ways that they relate to early learning. I just wanted to highlight a couple of things. One is under pretend play and storytelling. Those are great because they help children learn vocabulary and they also help children learn that idea of beginning, middle, and end. And then rich language I mentioned earlier with the example of the ball. It gives children, so adding to children's words gives them more exposure to language and helps them learn new words and concepts. So that's a good one. And then playing with books, I mean actually playing with them as objects, that's one way that kids can see that books are fun. And it helps them learn that reading is fun. And actually for very young children, infants, it's appropriate for them to eat the books because taste is a major way infants experience the world. So that's kind of an idea of playing with books. So let's move on to take a look at some common toys and how to use them to enhance children's early literacy experiences. This is another handout you have. And on the handout it has a list, it has ideas for babies, and then ideas for toddlers and preschoolers, and tells and mentions some of the skills that they especially relate to. So that's all written down in the handout. So I'm just going to kind of go through quickly and highlight a couple of things for you. But there are definitely lots of ideas on how to use the next few things we're going to talk about in different ways. So this handout is toy activity ideas. So with this, the activity scarves and ribbon rings, they're both really good for very similar sorts of things. They're great for using with music and movement and dance. And if you have sheer scarves or sheer ribbons, you can put one over the other and play with color mixing, and that gives you a chance to talk about maybe different colors and expand on that vocabulary piece. And you can probably tell by that ribbon ring you can make those very inexpensively. I've made them before with just like a shower curtain ring and then any kind of, even just the curly gift wrapping kind of ribbon too. So that's a couple of things on activity scarves and ribbon rings. And then for magnetic letters, this obviously is great for seeing letters everywhere. You can have those throughout your house. And they're also good for playing with words and learning vocabulary and starting to learn to spell. And then mirrors, they create lots of opportunities to talk about what baby sees and what baby is doing. Because sometimes it's really good for baby's brains to talk to them a lot about what you're doing, but sometimes you kind of run short on conversation. So mirrors are great for sparking that conversation. And mirrors are great for toddlers and preschoolers because they encourage them to play dress up which is great for learning tell stories and exploring language and ideas those kinds of things. Our next one is puppets. And this is a natural fit for learning to tell stories and beginning, middle, end, and again, exploring vocabulary. Children love to play with puppets and really get some talking and starting to play make-up stories on their own. So imagine that to play. And then our last slide on the common activities are blocks. These are great for encouraging children to talk about what they're doing which again builds storytelling and vocabulary capability. So if a child is playing with blocks you can say, oh, what are you building? And where is that spaceship going to go? And it's sort of like the mirror is a good conversation spark also. And then it also encourages children to work with others, both adults and children to learn and use their expanding early literacy skills. So it's a great collaborative piece. And so are puppets too. Those are two really great things to get children interacting with each other and with the adults in their lives. So my last screen here has my contact information. So feel free to contact me. I know we're going to have time for some questions today but feel free to contact me if you come up with questions later. And the handouts also have the website on it. So you can check out a little bit more about the 6x6 and some ideas that are on our website as well. Okay, great. Thank you, Anna. That was fantastic. One question that I wanted to go ahead and ask and then we'll probably just go ahead and move on to Erin to make sure we have enough time and we'll keep an eye out for any other questions was how you go about engaging with the community with this information, with this really valuable information which I personally had somebody with a toddler found really, really helpful. Yes, great. My own role with the State Library is to support local public libraries in getting this information out. And even though 6x6 is particular to the state of Kansas, all public libraries are very, nearly all I would say, most, very, very most of them are very interested in early childhood literacy. And so the libraries are active, many libraries are active in getting out into the community and letting parents know what they've got and providing story times and different programs. I think as far as how this might help, if you are looking to create a video, many libraries would welcome that kind of interaction if you want to get in touch with them. And they may be able to give you some ideas of things that you can do even further that would be maybe particular to your area or something that's going on at your library. So librarians are very interested in early childhood literacy and very supportive of it. So I really encourage everybody who's interested to get in touch with their local public library to see what they've got for you. Awesome, thank you. And I do want to remind anybody who's on here that is a librarian that the Baby Steps video competition is open to librarians as well. So be sure to keep an eye out for that at the end of the session when we're talking about the video competition. So again, thank you, Anna, and I'll keep an eye out for any additional questions. And if we have any, we'll all get to those at the end. So with that, let's go ahead and hand it over to Aaron Bramley. Aaron's from Lights, Camera, Help, and he's going to be talking a little bit about post-production tips including editing your video that you're hopefully making for the Baby Steps video competition. So with that, take it away, Aaron. Great, thank you so much. It's a pleasure for me to be here with you all. Really great to hear about what's going on over in Kansas just to sort of see what kind of programs are out there. That's absolutely outstanding. And I think that what we're going to do today is use a little bit of that as an example on how we might sort of go about creating a video for a program like that. I am going to give you some very sort of broad tips and tricks about editing and distributing your videos. We've got 10 minutes on editing and then 10 minutes on distribution. So albeit it will be fairly brief, people have done their entire college dissertation on these subjects. So there's obviously a lot more, but I want to give you some very quick ideas and sort of help demystify the process a little bit so that you can go ahead and get started. And the way that we're going to do that is I'm going to simply share my desktop with you guys. So you can sort of see what I'm working on here and we can go ahead and move forward and get some very sort of concrete ideas about what's going on. So as far as editing goes, I like to tell beginners to go ahead and use the YouTube editor. We used to suggest using iMovie or Windows Movie Maker or some of those other free applications that come with your computer. However, YouTube has come out with this product that's completely free to use and it has gotten better and better and better over the years. I think that first experimented with it about three years ago and since then it has just improved to the point where I absolutely recommend it to folks. So what you're going to see in sort of any video editing application whether it be the YouTube editor or iMovie or Final Cut Pro if you're going to really sort of get into it are sort of the same main components. And those are over here you have your viewer that's going to show you what the final product of your video is. You're going to have a clip library which is all that's over here and in YouTube it actually pulls those from your video manager. So any video that you upload to YouTube is available for you to edit as well as a few other videos and we're going to get to that in a little bit. Down here is what's called the timeline. And the timeline is where all of the actual editing work gets done. It used to be that if you wanted to edit video or film I guess you had actual film that you had to cut and hang and dry and develop and go through whole long laborious processes with. Now we have this great opportunity to do what's called non-linear editing which means that we can take any clip that we want, pick it up, drag it around, move it anywhere in the video, really makes the process a lot more simple for us. The other sort of things that you'll notice about the YouTube editor is that we have some good tools up here and we're going to go through each one of these tools in a minute here. So you can sort of start to see what they are. But first, the first thing first when you're creating a video you want to start by going ahead and just naming that project. Any product you're working on you want to name it and make sure that it's saved. It defaults to my edited video here. But we're just going to go ahead and start by naming just the sample for right now, 6x6, just to sort of give us an idea about what it is that we're talking about. Now if you guys were on the first webinar that I did for this program we talked a little bit about Creative Commons content. So I'm going to go ahead and pull in some Creative Commons content for you guys to see right now. And if you weren't on that webinar this is a great resource for you to have, search.creativecommons.org. And Creative Commons is basically a way of people to copyright their content which actually gives you permission to use it. So if you're looking for great music, you want some clip art, you want some video that you can use. In your video you can go ahead and go to search.creativecommons.org and search for it. So we're just going to search for Reading PSA here to see whether we can get a good example of a clip that we can use. And you type that in and go ahead and click on YouTube and see what comes up. It looks like we have this PSA from the U.S. Department of Education. So we'll go ahead and take a look at that. I'm not going to play through the whole thing right now for you because probably your frame rate is fairly low and you can't really see it. But you see that there's lots of good clips of parents with their kids. And what's neat about this video is that they have allowed anyone to go ahead and use it if they want to. And YouTube has made that super easy. You see that there's this re-nick button right here. You can go ahead and click on that and it's going to automatically open this video in your YouTube editor. And you can see that the clip is right here. And we're back in my YouTube editor. And OPE actually opened up a new project for it. So we'll go ahead and re-name this 6x6 right now. But if for instance you decide you didn't want to use someone else's content, you wanted to use your own, you would click on this upload button from YouTube.com, upload your content, and it would automatically appear right in here. And as you can see, you simply just take it, click on it, drag it over, and it goes ahead and pops directly into your video right there. So fairly simple, there's a way that you can actually go ahead and view this video in sort of a more parsed up way. And you see there's this magnifying glass right here. And every video I edit in software has a version of this. But it's really useful so you can actually see frame by frame what's going on. So you simply click and drag that out and you can see here are all the little sections of our clip that we might want to take a look at. You can see that there's this dark space right here at the beginning that maybe you want to get rid of. YouTube better makes it super simple. You click on these little scissors to make the cut. Click where you want that cut to be. See here you click where you want the cut to be. And it goes ahead and divides those into two clips. I want to get rid of the black space because you can see it's just black space. Click on that X and that's now gone. And our video is a little bit better to use. So say for instance you're using this video and you wanted to go ahead and just suppose this clip of parents meeting and walking with their kids and then before you get to this other footage, you simply wanted to go ahead and trim it there. So you can do that and then you can actually go ahead and drag your other video clip directly into that. I'm not sure why there's two versions of this in here but we'll go ahead and get rid of the second one. And you can just sort of click and drag it around. It's very sort of simple stuff. There's a few other things that you're going to notice when you have a clip highlighted here in YouTube and that's when it opens up this sort of window of quick fixes. And this can be really helpful for fixing some bad looking footage. You can see that auto-fix here is for fixing lighting and color. So if you have something that looks a little bit green or orange or somewhat the wrong color, you can go ahead and just click on that real quick and it will maybe sometimes fix it appropriately. I should say be a little bit careful with that because it can make your footage look a little bit different color than it should. But apparently the lighting was fairly good already. You can see that it didn't make too much of a difference in the clip. You can't really quite see what the differences are but that's probably because the person who recorded it did a good job and used lots of nice natural sunlight in order to get some good stuff in there. Now if in fact you use the auto-fix and it wasn't working for you, you can click on this Brightness and Contrast button and actually adjust that yourself. You can see that a little goes a long way with this stuff. But you can make sort of smaller minute adjustments this way just to sort of make your footage look a little better or worse. I'm going to go ahead and unclick that and keep the auto-fix button on there for you guys right now just to take a look at. There are other options, moving your clip in a slow motion if you wanted to do that. Be careful with that. Sometimes it can look a little funky but that is an option that you have here as well as what they call Pan and Zoom. And the Pan and Zoom is going to be a way to add motion to your clips that you didn't have before. So if you had a whole bunch of photos in here you could click that Pan and Zoom button and that would create the motion on those photos as you were sort of playing through them. They call it the Ken Burns effect from the Ken Burns Documentaries that you may have seen where they have photos that are sort of animated a little bit just kind of how to move back and forth. And on video you can see that that doesn't actually really appear to be doing all that much in the video here but perhaps that's why. You can see that they have essentially sort of zoomed in just a little bit just to make the footage look a little bit different. And over the course of the 34 seconds it's probably going to zoom in even further. Let's see here. So other great things to sort of think about the YouTube editor are that if you want to add music to your video they have a great library of music here that you can use. And you can use all of this stuff for free which is really excellent. You can even search by genre. So say for instance your early childhood literacy video needed probably not alternative in punk music. Acoustic music is probably the way to go for something like this. You can see that there are some great little clips here and you can play them and sort of listen to them. You guys obviously aren't hearing quite yet which is totally fine. But if you wanted to add that to your video you simply click on it, drag it over to the audio section. You can see it there. You can lower the volume on it which you'll want to do. And that's going to go ahead and add some nice background music in there for free for you. Really sort of great to have options. A lot of times people want to know where to find great music and if you don't want to wade through all the stuff on that Creative Commons website that I pointed out to you guys you can go ahead and use the library right here. There's some really great transitions that exist within the YouTube editor as well. I'd recommend that you use these extremely sparingly. You are not unfortunately, I hate to break it to you all. You are not George Lucas. So you can't get away with using the clock wise. The most common transition in all of video is actually what we call the cut transition which means no transition at all. It's one clip going directly into another clip. So not no fade, no cross dissolve, nothing like that. It just goes from one clip directly into another one. Sometimes you may want to use some other transitions. So if you wanted to do that you can go ahead and drag those right in there. Make them a little bit shorter if you wanted to by simply clicking and dragging these sliders around. Pretty sort of simple stuff there. Another opportunity that the YouTube editor gives you is to add titles to your videos. So if you have someone speaking like this and you wanted to make sure that you knew who that person was, you can go ahead and add in some great titles. Then the one that you are going to mostly want to use for adding in titles is going to be the banner effect here. So you can go ahead and just add that in and you can see that it offers you the opportunity to add it in at the beginning over the entire clip or right at the end. We are going to go just for the beginning right here. Actually that went ahead and added it prior to my clip. This is not what I wanted. I wanted to go ahead and add it to the full clip. So you can do that. And you can see that it gives you the option to pick your font, pick whether you need it stylized in some way or another, change the color. You can choose alignment and position. For instance, if you wanted it on the top of the screen you could do that and see that it sort of comes across there, change the height of it if you wanted to. So you have lots and lots of options. I like this banner because it allows you to put this little strip of color behind it and that's going to help make any of your text pop off. So for instance if you didn't have that you can see that your white text would completely sort of get blended into that white wall. But as soon as you add a little bit of color behind it you can see that suddenly your text pops out. Now of course you can change your text color as well but oftentimes you have a background or someone's wearing a shirt that has multiple colors in it and that's kind of tricky. So that's a great way to go ahead and add some good titles in there. Great. There's also some great sort of effects that you can add to some of this stuff. So this is the kind of Instagram effect that you can see here. If you wanted to go ahead and add the video you can see it stylizes it for you. Again use these things sparingly. Nothing snacks or more amateurish video than overused effects. However sometimes you can use them to help increase the quality of your video and make things look kind of nice. For instance the heat map might be something you do not want to use unless you're trying to simulate what a predator drone might see flying above your head or something along those lines. But yeah that's a little bit of sort of the basics of the YouTube editor. From here I want to go ahead and talk a little bit about distribution because I have a good 8-minute left on my section here. But the idea is that in order for people to see your video you need to make sure that they can find it. So I'm going to go ahead and click that publish button and you'll see that it tells me that my video is being processed. But in the meantime you can go ahead and go through to the video manager on YouTube, find your video, hit edit, and this is where you're going to be able to add in some great information to help your video get found. So YouTube is actually the second most popular search engine in the world. Google is the first. It's probably not a surprise to any of you who read that people use Google a lot. But YouTube is the second most popular search engine which means that people are searching YouTube more than they're using even Yahoo to find things online. A lot of times they're searching for how-to videos, they're searching for something that's entertaining, they're searching for something that they heard their friends talk about, they're searching for cats with tin foil hats, they're searching for all kinds of great stuff. But where does YouTube find that information? And that's from the back end here where you're actually putting in the information to tell YouTube how to actually categorize your video. So some great tips that I can give you to help make things more easily found is that for instance if we're advertising and trying to get people to see a video about this 6x6 program, you maybe want to go ahead and include 6x6 in the title just to be clear. And we'll use initial chats just because we like Big Grammar. But the idea is that you want to make sure that your title is short and also very descriptive of what the video is about. A lot of times people try to be clever with the titles of their video. It's not a time for you to exercise your created muscle. So this actually might be the early literacy program, 6x6 would be the title of our video. What you're going to want to sort of think about is that when YouTube is actually going out and pulling in videos for a search string, that it's first looking at the title of the video, then it's looking at the description of the video, and then it's looking at tags that are associated with the video. And tags are essentially keywords that help you to categorize. And this is sort of the basics of search engine optimization. Again, a concept that we could go into for a very long time, but I want to sort of give you guys the basics of optimizing your video towards search. So the way that you want to make sure that you do that is that you have excellent keywords in your title, excellent keywords in your description, and then excellent keywords in your tags. So how do you figure out what keywords you want to use? Well, it's important to think about who your audience actually is. So if you can put on your hat for a moment that puts yourself in the position of your audience member, and what they might actually be searching for in order to come up with your video. So if you think about an early literacy program, then you might want to make sure that you have early literacy absolutely everywhere. You might want to think about a whole bunch of other keywords. And so I went ahead and drafted up just a few keywords as Hannah was talking. I was listening to her and sort of pulling out ideas about what we might go ahead and be able to put into the title of this video. But to me, the audience is parents and caregivers for this. It may also be other libraries. It might be nonprofits that have early literacy programs. Potentially, it might be schools or preschool, that kind of thing as well. But for now, because the program is largely geared towards parents and caregivers, we're going to think about parents and caregivers as our audience for this. And so these were a bunch of keywords that I thought these parents and caregivers might be searching for where we'd want information about this program to come up. And so we have early literacy, literacy toys, literacy ideas, literacy activities, kindergarten because we sort of talked a little bit about that. I just went straight for literacy as well in case someone is searching for just that. That also allows you to pair literacy and skills together for instance, if someone is searching for that. So put those all in there. The idea is you want to be as inclusive as possible and put as much in there as you can. So print motivation might be a buzzword that someone is talking about. Someone also might be searching for how do I teach my child to read? And so I have teach child in the lead in this. We have the name of the program. We have ready to read which is sort of a sub name of the program. And then help my child read might be something that someone is searching for as well. So these are a bunch of great keywords that you go ahead and drop directly in the tag section. And you want to go ahead and separate them by comments. You can see that it pulls them out as a bunch of different keywords that you might put in there. Now in order to really optimize your video for search, you want to make sure that your description that you are typing in here is as many of these keywords as possible. If you want to get really scientific about it, the description should have a 12% keyword density. Now what does that mean? Well basically every 8th word should be a keyword in the description. That sounds a little bit tough sometimes because you want to actually also make sure that this is something that human beings like to read. So I wouldn't get too caught up on counting words and making sure that your keywords are in there. But basically it's about as many keywords in there as possible. Search engines also use what's called the inverse triangle of importance. And if any of you have been to journalism school, this is very familiar to you, but basically it weights the top two paragraphs much stronger than the bottom paragraph. So any good information that you want to put in there, make sure that you try to put as much of it into the top two paragraphs as you can. And then as you get a little bit further on down, you can do things that are a little bit more generic. Maybe things that are a little bit more catch-all to help the sort of long tail of search sort of fit in there. As far as the description goes, you also always want to make sure that you put a link back to your website on there. And that's just going to help the search engine optimization of your website actually more than the video. It will also sort of help Google and other search engines link this video with your website. If the video is embedded on your website that's going to help even more. Like I said, there's a lot, lot more that can go through here. Make sure that your privacy settings are set to public because that's the only way that people are actually going to be able to see your video. And that will also help send everything out to your subscribers if you have any on your YouTube channel. Give it the opportunity to share it on any of these social networks as well. Go ahead and choose a category. If you're a nonprofit, select that nonprofit activism. Education might be the best category for a video like this. And then you want to think about after this form is all complete, going ahead and clicking on over to the advanced settings and checking those out. The reason why I say to do this is that if YouTube didn't think it was important, they wouldn't include it as an option. So make sure you try to fill out as much of this information as you possibly can to make your stuff findable. This license is something that you can do. It's because we used content from Creative Commons that's locked us into a license already. But go ahead and just sort of keep that in mind that you can use the Creative Commons license on your content if you'd like. Make sure that Allow Embedding is checked because you want people to be able to take a look at that video anywhere that you want them to. Go ahead and top that up on their blogs or on their website or anything along those lines. Video location is something that is not super used right now when it comes to search on YouTube, but it will be soon as we sort of get more and more into location-based search and people searching for things on their phone. YouTube is going to start serving up content that's relevant by location. And the recording date, again something that I'm not exactly sure it's going to be super useful to you but you can go ahead and pop that in there. And then 3D video, you guys are all shooting video in 3D right? No, probably not something that you have to necessarily worry about just yet but something that you can see is coming along its way. But with that I will go ahead and return back to our presentation here because I am at the end of my time and see whether there are any good questions before we move on to the rest of the webinar. Sure, thanks Erin. That was really great. We do have a few questions. One's from Julie Havens. She has a question on clips. She wants to know if there is a way to convert a clip or a video clip to a photo like a JPEG. She didn't know if there is a way to do that either on YouTube or by putting into Flickr or Photoshop. Yeah, so there are a few ways to do that. One would be if you have a more advanced editing software like Final Cut for instance, you can go ahead and create still images from that. Something you might also think about is just open the video on your computer and then open up a screen capture program. You can go ahead and just take a picture of it right from your screen and then boom, suddenly you have that clip that you are looking for. So that might be a good way to do that. From YouTube itself I don't believe there is a way to actually export a photo of a single frame. Okay, great. Thanks. We also have another question that is asking should you use the keyword tags that autofill on YouTube when you start taping your own or should you use both? I mean should you type your own or should you use autofill? Right, exactly. I think that probably at this point you want to use both. Definitely use the autofill as you start typing and if something comes up definitely use that because that means that YouTube is pressuring people to sort of move in that general direction. So if someone is searching then that autofill will also start coming up. You want to make sure that you are using that as well. When I do this I like to use the autofill and then I also like to use my own. I fill my keyword tags to capacity. So there is a certain number of characters that allow you to use. I think it is something like 250 characters or something along those lines. But I just keep going until it says, sorry Erin, you are overloading us no more. So definitely use as many of the YouTube autofill ones and then add your own for the rest. Okay, got it. And I think we have one more question and it is asking, do you recommend putting your actual website URL as a keyword or in the description? I would put that in the description not in the keyword. Got it. I think that is about all the questions that have come in. Do you have a good resource, an SEO resource that you would recommend? Do people want to learn more about that? There is plenty of great content online. I am blanking on my favorite right now. But I will go ahead and send that over to you so that you can send that out in the links after the webinar. I will go ahead and get that. That would be great. Thank you Erin. That was fantastic. And with that I want to go ahead and hand it over to Jeremy Kamoff from Further by Design. He is going to talk a little bit about the Baby Steps video competition. This slide right here says that it ends in February 1. But as you will see in the later slide it actually ends a little bit later than that. But he will fill us in on that a little bit more in a minute. So Jeremy, take it away. Thank you, Kamoff. I appreciate it. Before I get started I want to send a huge thank you to the Texas Global Tune who has been absolutely instrumental in pulling this together. Kayla mentioned some of the webinars that we have previously provided. And they provide a lot of perspectives and whatnot on how we can actually go about creating some of these messages and these films. So do go take a look at that. Also thank you to Erin and Anna for helping us talk through this today. I'm going to be very, very brief in this so that we can kind of strap up on time. But did want to kind of talk about why this was important for us here at Further and for the Kellogg Foundation. Thanks for a lot of the work that we've done in early childhood education. We recognize that you're actually getting the public to understand what high quality early childhood education looks like and why it's important. It's one of the biggest challenges. And so through this competition we're really excited to get people actually talking about the importance of early childhood education and perhaps more importantly to give people from across the country ideas on different things that we might be able to do with our kids, with our children, with our students. And so kind of with that I do want to kind of go through a video that kind of highlights the competition and kind of explains what it's all about. I'll talk a little bit about why you guys might want to get involved in some of the videos besides just to promote the importance of early childhood education. And as Kayla mentioned, talk about deadlines and things like that. So with that we'll go through a short video. You can't remember. But there was a time when you couldn't walk. When just trying to was an adventure. Sometimes with a step you can't remember but someone helped you, picked you up, comforted you, helped you take your first. This winter Invest Early invites parents, families, caregivers and educators nationwide to answer one question. This is what I do with my child. What do you do with yours? The Baby Steps Competition asks you to submit videos that capture a snapshot of how we care for children during the first five years of their lives. For parents and families, we're looking for short videos taken by iPhone or by camera, whatever you have that's able to capture the simple, everyday things you do with your child or family member. For care providers and teachers, we want to help you generate videos by capturing all the creative things you do to inspire your students. Whether it's reading, singing, playing or coloring, the Baby Steps Competition will be running from December 2nd to February 2nd and will be recognizing winners based on four criteria. Their emotional value, their educational value, the creativity of the activity and the quality of the video. Go to babystepscompetition.com to learn more about how to enter and see why we believe the first five years of a child's life are vital to invest in. So I do want to really reiterate that while the Dirty Robert team did do an amazing job of pulling this together, we are looking for videos from both parents and families and from educators, whether they're care providers, teachers, advocacy groups, libraries mentioned earlier, and they can be filmed with whatever we have on hand. Whether it's cameras or phones, or if we actually have a nice camera to actually do this type of work. So really, it is helping to gather a whole variety of different types of content. There are some prizes for the competition, which we're really excited about. The Kellex Foundation and the Packers Foundation really helped to kind of make this possible. They are all available here and on the website if you kind of want to refer back to them later. There are some kind of rules that it might be important to look through and also some guidelines for how to submit, which includes kind of posting the video either on Instagram or YouTube or Dimeo, and then entering the competition through Facebook. And so kind of with that, the competition deadline has been extended until February 18th to give everyone a little bit more time to kind of pull these things together. And so we are really excited and want to reiterate that there are four previous webinars that help everyone to kind of pull together these narratives, actually do some of the filming, and then what you do with it as Erin was kind of explaining to us today. With that, I'll hand it back over to Kayla. Hopefully we're wrapping up almost on time. Great. Thank you, Jeremy. That was fantastic. And yep, about just on time. I do want to thank all of our speakers today, so Jeremy, Erin, and Anna. I want to thank you all for your hard work on this webinar. And I want to thank everybody for their time today in attending the webinar. And of course, Becky on the back end, thank you. If you would, when you exit the webinar, you should see a survey pop up. It will also be in the follow-up email if you could take just a couple of minutes and go ahead and fill that survey out. It does help us in creating new and better webinars in the future. And one last thank you to our webinar sponsor, ReadyTalk, who does provide this great webinar platform that we worked on today. So again, thank you all, and I hope you all have a great day.