 Hey everybody what's going on it's your man Kory, welcome to The Digital Dash where I will be giving you guys tips on how to market your songs and get those numbers, BOOM! Now for those of you who don't know who I am, I'm a digital marketer myself. I specialize in helping artists like you guys get their songs heard through platforms like Spotify, Instagram, YouTube and a bunch of others. Now what I want to talk to you guys about today is Article 13. Now if it's something that you haven't heard about, what I want to do is get into a little bit of the specifics of it and talk about how it will affect you guys as artists and any online initiatives that you may be thinking about making now or in the future especially after it gets passed, well if it gets passed. So with that being said let's get right into it. So what exactly is Article 13? Well right now the European Parliament is voting on a bunch of different directors that will hopefully help to curb copyright infringement. Out of all of the articles that they're looking at passing, the two most controversial ones are Article 11 and Article 13. But for the second not branding you guys out, I just want to get into Article 13 because I think it's the one that will affect you guys as artists the most. So what Article 13 helps to do is to put the blame of copyright infringement onto the platforms. So pretty much if someone uploads a video to Facebook or YouTube or Twitter and it violates copyright infringement instead of that falling onto the rights holder, it'll fall directly onto that platform and they can't be sued and held liable for doing so. So just to give you guys an example, let's say that you go out, you create a song, you upload it, not then take that song and use it for one of my videos without asking for your permission. I pretty much violate your copyrights. Now before Article 13 it will be on you and your team to reach out to me to try to resolve the situation or to reach out to YouTube to let them know that I violated you. But after Article 13 is passed or if it gets passed, it will fall solely onto YouTube to stop that before it even got that far. Now recently Lear Cohen wrote a letter to music industry executives detailing why they should all band together against Article 13 because of the possible ramifications that it could have on the music industry and artists like you guys. One of the main points that he made, which I actually agree with, is it will hinder you guys from spreading yourselves out through the usage of fan made content. Meaning that because of Article 13, things like remixes, parody videos, fan tributes will all be stopped because it will infringe on the copyrights unless you directly gave them permission. And let's be honest, who has the time to give every content creator permission to use their songs? Sometimes these things happen and you guys don't even know about it. Now one of the biggest hindrances that I see is that it will stop you guys from using bigger artists content to kind of blow yourselves up. So if you're a rapper and you want to make a remix to the newest Drake song, under Article 13 you can't do that. Or let's say that you're a singer and you want to do a cover of Rihanna's newest song to boost attention to your Instagram, you won't be able to do that either. Pretty much you guys won't be able to use any copyrighted material without the express permission of the artist, which it has always been. But now it'll be a little bit more strict, it'll definitely be a little bit more tighter and you will have to think of more creative ways to get yourself out there rather than riding another artist wave. Now as of right now, nothing has been made official, it's something that's still being lied before and against. So if you want to dig a little bit more deeply into it yourselves, maybe educate yourself on this some more, I'll make sure to leave some links in the description below, like the link to the Leo Cohen statement and links to the official articles as well. Now as always guys, if you feel like you learned anything today, please like and share this video, hit those post notifications as well as I wouldn't want you guys to miss anything. Once again, my name is Kory and I'll see y'all next time.