 Hey it's Coach Ben from Soccer Entrepreneur. In today's video I'm going to be answering a question that I've gotten from a lot of trainers and the question is how can I create a good promotion, a good marketing promotion for parents and players in my community. And this is something that I know personally I really struggled with at the beginning. I didn't know how to get my name out there. I didn't know how to create flyers. I didn't know how to send emails. I didn't know how to do anything. And this is something I want to be transparent with you about. Because I didn't know anything I had to learn. I had to learn the hard way. I had to learn through trial and error. And if you're watching any of my videos that's the last thing I want you to do. I would rather you just take things that are proven to work that I've been able to prove not only with myself but with hundreds of other coaches now. These are coaches who've got my book. These are coaches in my mastermind. These are coaches who just follow a very simple system. So as far as creating a promotion you have to be very specific about three things. Number one, you need to know who your target audience is. And this is something I know I struggle with. I didn't know exactly who I wanted to train. So when I would send out emails or create flyers or even when I would call people I was very unclear on who I wanted to train and who I was trying to promote a new program for. And once I became clear on that it became a lot easier this way with my website. I know exactly who it's for. I know if someone tries to come to our site and they're too old or they're too young they're not going to call me. They're not going to you know waste my time. But when I'm sending out emails about a promotion for a clinic, a camp, private training discounts, a free training opportunity, bring your friend day. I mean I literally have probably hundreds of different promotions that I've done over the years. And the way that those have worked well is because I know that I'm positioning myself in front of the right people. So I know the first mistake that trainers make is they don't know who they're talking to. They don't know who they want to talk to. And once you figure that the second and third steps are a lot easier. So the second mistake that I know trainers are making is they're not clear in their marketing message about what's being offered at the clinic or at the private training program. They don't go into details about talking about the benefits. And they're just going to list out the location, the price, the commitment. They're not going to be talking about what players are going to learn, what qualities they're going to get better at after they go through the program. They might not even show testimonials. So you have to do a good job of clearly explaining to the parents whenever they come to your website, whenever they read an email, they should be able to see exactly what the result is before they even sign up. So a good example of this is if I'm going to send an email to parents who have kids that are between the ages of 9 and 13, which is my target market, if I'm going to do that, I'm going to be sending an email that's very clear about, hey, I'm going to have a small group opportunity for six players this weekend. And I'm going to send probably two or three emails about this. And what I'm going to do though is I'm going to explain who I'm looking for. So everybody who's on my list, on my email list, is already within that age group. The parents have kids who are in that age group. And I'm going to be talking about how it's exclusive and why it's exclusive and what we're going to work on. We're going to be working on skill development for 30 minutes. We're going to be working on playing out of tight pressure. And maybe I need to list that out this way parents can decide if this is something that they want to attend or not. And this way I know when they click on the registration button, they're going to go sign up. They're not going to be guessing what we're going to do. It's very clear that they know exactly what they're going to get. The last mistake I know that trainers make when they try to run promotions is they don't have a clear registration process. So if you don't have a website, if you don't have a payment system, all of these things don't work. And I know this is something that so many trainers have asked me about. They've been asking me, hey coach, how did you set your website up? How do you set your emails up? How do you set your promotions up? And for me, because I've done this for the last eight or nine years, this is something that I can honestly say I've become an expert at because I've spent so much time trying to figure out how to do the marketing, how to set up everything online, how to set your website, number one on Google, how to get more attention to your site, and ultimately how to get more customers and your program on a weekly basis. If you have any questions for me, hit me up in the comment section below. Make sure and subscribe to our channel. Click that big red button below the video. That way you can stay updated with all the newest videos. And if you want to start your soccer academy, the best thing I have available right now that can help you get going within the next 24 hours is my Startup Soccer Academy book. This is something that I created about six months ago that's already helped hundreds of trainers worldwide start their business. And if you want a more in-depth version of business acceleration and you want to take things to the next level, I have my course, it's a four-week online course called the Four-Week Business Accelerator. And you'll be able to see that in the link in the description below as well. And go check those things out and I'll see you next time.