 The gatekeepers because in any social scene there are people who are the entrance way to that group and they're often people who are very social Social butterflies. They enjoy connecting people. They're outgoing They're open Right, and they they understand the scene or the group that they're working within and that's what I've done multiple times in my life When I first moved to Melbourne with my band We were nobody banned. We had a VHS tape of some grainy footage of us playing in some local pubs. We had a shitty demo CD and we had this A3 paper that I'd printed all the articles from the little tiny newspapers that said Decent funk band on their way up in the local scene and that was our proof We put this into a folder and that was our press kit and so when we first arrived To Melbourne we moved moved the band there all living out in the suburbs in a shitty house together trying to make it And we go around to all the bars and I'd hand it to the usually was the guy who poured the beers and booked the But the bands and we're like, oh, yeah, we're a local where a band we move from Canberra And you know give us a shot and more than once they literally just dropped it in the bin as You know in front of me and when they didn't they put it in a pile of 30 other demo CDs from every other wannabe band and we just couldn't get a gig and So I was really starting to lose it trying to think okay How are we gonna do this? I need to somehow differentiate myself from everyone else out there who's trying to do this And so I thought what's the band that is most like us stylistically and it is is the top of the scene It was a cool band at the time called Brown Hornet. They're lots of fun and I found out that their Their manager also worked as a barman at the local bar I found out roughly when he when he worked a little bit stalker-ish, but I was it was alright I went in on a Tuesday afternoon once and I introduced myself and I said hey man. Listen. I'm you don't know me But I've got a band we're from Canberra. We're pretty cool I know that doesn't mean anything to you right now But I'm really have a struggling trying to figure out the the music scene here and what I would love to do is buy you lunch and Sit down with you for an hour and pick your brains on how this works here. Would that be cool? So what I did is I came in and I offered something and asked for something at the same time and This it's interesting. I I'm now in that position of that bar manager today. I get Asked all the time guys just write me on Facebook and they just say there's this one girl And then they launch him to asking me for free seduction advice Yeah, or they say I want to be a dating coach. How do I how do I sign up and I'm like Jesus dudes Like to understand that if you want to approach someone who has who is in a an area much further along than you are You're gonna have to offer something straight away because they don't need you and that was what I understood that with that guy Is like, okay, I've got to offer him something. What have I got is being friendly and lunch? Those are the currencies that I had to offer at the time and he said ah Forget about fucking lunch. Let's just buy me some beers and we'll have a chat if you want to bring some beers over I live around the corner come around after my shift Which thinking back now was a bit of a dodgy offer actually bring some drinks over? young boy and We'll talk But he was a nice man. He was a gentleman and so I did and I That's no no if we had just bring some alcohol over and we'll talk So I spent the last 20 bucks I had bought a six pack and I don't even like beer But I knew I'd have to drink it went around to this guy's house Sat down and I didn't just go here's your beer. All right, so I'm ready I Traded on the human currency of actually chatting and talking to him and figuring out what was going on in his life and what was what was of interest to him and here's a beer and And then I said so anyway Can you tell me about like what's the best way to get shows in town and he said alright, man You're doing it all wrong. You can't just fucking drop demos and he explained basically what needed to be done and then he said Anyway, so do you have a CD of your band here? I said watch so just So happens that I do have one here put it on you listen. He said yeah, it's not bad Tell you what? What are you doing next Friday? I said anything you want And he said well easy if your band's free. I'm like we're free Then do you want to support brown hornet? I went fuck. Yes All right And so it was from that position that we got our first gig straight from zero to supporting the best band of that type In the local scene and from there and he said very importantly said make sure you bring a few people down You know the the bar really it's really important to the bar that you've got people drinking there So I made sure my band made sure that we talked We got every single person we knew in that city begged them and just blackmail them or whatever we had to do To get them to come to that show we managed to bring 40 people along Which meant the bar was happy the room was full We played a good show and so we had then balanced this initial debt And so that guy then said and the venue went okay those guys we can bank on them. Yeah, let's get him back. I Asked I offered I traded and then we collaborated and as a result trust was built and Leg up was was started All right This is a really important thing to understand when uh when I met Sasha at that first 21 convention He was chatting and he said where are you staying and I said I out in fuck knows where and he said why don't you just come And he said like this. Why don't just come and stay in my fucking couch and Said okay, I'll come and so I went grab my bags because he lived right in the center And I came and stay on his couch and We stayed up all night chatting and getting to know each other really well And then the next morning I said is there a good place for breakfast around here? He said yeah took him down and I bought him breakfast as all gentlemen should in the morning And he said what do you know after you I said no no you saved me a hundred pounds last night I know like I'm just gonna buy you breakfast and that was again what I could by that time I had this implanted as part of the way that I do things in life All right I ask whenever I want something if there's somebody that I need something from I go and I ask them And then I make sure whether or not it's immediately or whether it's soon that I balance that by giving something back to them Something that is of value to them because in the ideal situation you want to be like the Godfather Which is where you've got heaps of a currency that people find really valuable that's really cheap for you to give away All right, so I because then you have the most leverage in life If you have lots of something that everyone wants it doesn't cost you much to give it away And it's very valuable to other people that means you can afford to Take chances on all sorts of people by throwing these pennies out and seeing when people give stuff back in return and All of you have those currencies now whether or not you understand it or not because simple stuff like a smile Like a clear look in in the eye and a proper handshake from asking somebody from it for the difference between asking Somebody how you've been to tell me what's going on for you lately and actually listening. That's real currency People care about that it makes a difference because now they feel significant. They feel heard they feel understood And then there's all sorts of other ones advice my entire life livelihood is based around a currency It is really cheap for me to give away which is advice on how to get women Because I can keep branding and spewing it out indefinitely and people pay me many thousands of dollars to learn it because it's incredibly valuable to them and And so for the guys that are trying to step out of their small town or out of the or move away from a job that they hate Or move into social circles, which are more dynamic where there's more interesting things happening where there's pretty girls and fun parties And all that stuff happening You need to understand that you're going to have to trade your way up to it a couple of years ago to Austrian young guys 22 year old guys contacted me Because somewhere on my website. I completely forgotten we had a section of like employment the natural lifestyles employment and We we put on there that we were looking for media guys camera guys and editors and I'd forgotten about this And I got this email from these guys saying that hello My name is Dominic and Alex and we are two Austrians and we are very efficient and we would like to come and work for you We are good with cameras and web design and so on and they made an offer to me And I ignore them not because I'm nasty just because I usually ignore everyone the first time they contact me because I know that mostly They don't ever contact again. They don't want it bad enough if a guy applies to become a dating coach with me All I say is Send me three articles that you've written about or you write three articles about your philosophies and send me three Videos of you talking to girls and in all the years that I've been doing this only one guy has ever done that Tony Solo and that's why he's a coach All right, because I test them to see okay What currency have you got to give to me and do you actually really care and really want this? so I Ignored these guys for a while and then one day we realized that we really needed some photos right now And we needed a photo shoot photo shoot done We were living at Budapest at the time and then I went oh, there's those guys in Austria I keep bothering me and so I wrote to them. I said Can you be in Budapest on Saturday? And we need to a photo shoot and so you would have to book us a studio We don't have any cameras bring some cameras and That's it and they made it happen these guys rocked up So it came from vietta arrived in Budapest went to this photo shoot. It was good We looked afterwards. I was like okay These guys did what they say they would do and they they're competent at their job and they're fun and interesting guys to be around Okay, cool. Now you're interns Two years later those guys are traveling around the world with us flying drones over New York City Getting to hang around with arguably the best seduction crew that ever walked the earth Having a fucking amazing lifestyle and it was only a month or two ago that one of them admitted to me that when they came To Budapest they had never done a studio photo shoot before When they said they they were photographers They were Instagram photographers Yeah, they were they were guys who took some photos of each other in the park doing these kinds of things You know, they'd never done that All right, but they had the balls and the audacity to like pitch something to somebody that they weren't quite ready for But to pull it off because then he said as soon as they I said yes and but next Saturday They spent that week like researching on the internet and like putting a like Butcher's paper on the wall and trying to figure out how to do a studio photo shoot and made it happen enough to fool us All right, so at the end of it We're like those pretty good these guys good photographers and since then they've become excellent photographers amazing Amazing at the skill of infill photography, which is a really difficult skill of being out of film from the hip boss looking at your phone to try and capture seduction in field And great at flying drones, and they're awesome now. We're creating really amazing content. So It's not once again. It's these these were the guys that were people people They were guys that had audacity and humility and who offered something to somebody who didn't need them and as a result Got to jump in way up the top of where they like the alternative of being 22 and trying to figure out all of the Entrepreneurship stuff that I have figured out to be able to figure out all of the seduction stuff that this crew has Would literally have taken a decade and instead they get to supercharge that right to the top if you want to be An entrepreneur you want to be a guy who's living outside of the matrix and and is unplugged from the general status quo You don't have to be the boss and you don't have to do it alone All right That's that's something that is important to know that you can if you can jump in On a particularly on something that's on its way up right a group of people or a business Or a you know a social crew that is on the up That's a really good place to get in on it because once they've made it then then it's necessary It's often hard. It's a jump in But to move in on a group that is coalescing that's a startup that's figuring out its Its role and that is creating success as a point where it's creating income or it's creating social success Then you don't have to do it all alone if you come in and go here's what I've got to offer and here's what I want Then you can jump multiple levels in a short amount of time nice guys offer and Don't ask for anything return. They hope they're going to get something in return our souls take and Don't offer in anything in return and Liam's going to talk more about that in his speech The slash and burn of like being someone who's charming and then getting stuff out of people and then moving on I could have done that with Sasha that night like yeah free night on the couch. Fuck you buddy. I'm out of here Yeah instead because I I mean it's not that he would have cared either way about the breakfast But because I bought him breakfast and then we both did an interview for each other straight away to put on each other's channels and then at that time I was having trouble filling the Euro tour and then he's like well I want to come on that and Steve said that I want to come on that and so they pulled together a Student or two and jumped on with me and then made that work for me and for them This meant that friendships were forged very very fast All right This is the way to create cultures and tribes of men very fast that have extreme loyalty to each other That have each other's back at every turn is through this is seductive economy Another thing that's important to note when you're starting to look at okay I want to start to create a culture create a group of men that Is proactive that is going out to meet girls or to create a lifestyle that's interesting is The ideal group is like the X-Men it has multiple characters in it because if you're hanging around just the same type of people Even if they're really proactive and interesting people nice people or whatever if they're all introverted or analytical thinkers Right if they're all in one sphere of work Then you are fairly limited by what it what you know who you know Right, and we see this most groups are fairly homogenous They're the same race the same age the same work that they're doing the same similar kinds of temperaments The groups that I have built and moved into and hung out with over the last ten years Have all sorts of different characters and that these are an ideal tribe of men