 So we're here at the Embedded World 2018 and who are you? I'm Alex Toplinger. I'm the NXP Global Segment Lead for the Industrial Segment for iDotMX applications processors. So the iDotMX 8 was announced like a year or a little bit more ago and there's like different versions of it, right? Yes, that's exactly right. And so we've been announcing different parts of the iDotMX 8 for about a year. This at this event, we have launched the iDotMX 8M. So it's the first one of the iDotMX 8 series that's actually launched and in production, placing orders now. So in the family, we have the three different, in the series, we have the three different families. There's the 8 family, which is the largest one. It's really geared towards graphics and high performance applications, things like vision applications, automotive applications. We also have the iDotMX 8X, the one on the bottom there, which is about a 70% hardware reuse between the 8X and the 8 for similar applications. So you get a scaled down version. And then the 8M, the one in the middle, is the one which we have actually launched now and it's shipping now. And that one is geared very much towards multimedia applications and also some industrial and control and computing applications. So just to check it out quickly, there's actually at this show a bunch of boards being shown with the 8M. So that means it's really shipping. Like it's like available. Yes, available. These are our partners. So about a year ago, we approached all of our very excellent EBS board partners and we invited them. We showed them what we were thinking about for this part and we invited them all to submit their proposals. And so based on the proposals, it was very hard to choose, but we did narrow it down to about eight of the different partners who would be early access and would launch their boards and their solutions the same day that we launched, which was at this event. And right here there's, for example, an interesting looking box like here with the IMX 8M with Q-Box and there's some IMX8 and the X also and a lot of stuff going on right here. And if I was looking over here, there was a IMX8 QM too. That's the Quad Max. The Quad Max. That's the Quad Max. We've got two Cortex A72s for A53s, two GPUs which are with vision extensions. So this guy is a big guy. It's also going to have a DSP inside, multiple display controllers and camera inputs. So it's a very nice processor. So I end on the line. There's another demo right here of this one. So it's high end. It's for maybe let's say self-driving cars or something like that. Well, so 8 Quad Max will most likely appear in the dash of a vehicle and that would be driving both the driver's side. So all of the controls for the driver, the safe side and running something like an RTOS. And on the other side of the processor, same chip, you'd be driving every one of the displays, radios, inputs, taking the cameras for the entire vehicle. So it's doing the infotainment and the safe side of the driver support. And if I just stop over here, I'm just going to check this out right here. There's some other partners that you were working on to release. There was a Technixian, a CompuLab, right here, like this kind of board and a Seco also. So they are like developing boards, right? That's right. And what you're seeing here, we're at the end of the show. So some of the guys have already taken their boards home, unfortunately, but these are boards that are fully functioning and have been launched at this event at the same time. And if I get around here, right here, there's something going on right here. Is this on the M? Yes, this is on the AudenMax 8M Quad. So this is the one that is in production right now. And this demo is actually driving two displays from the 8M Quad. So this guy's playing a 4K video. It's with a full high definition or high dynamic range. And at the same time, it's driving these lovely graphics which were created by our graphics partner, Crank Software. And we also have, I don't know, hiding in the back, there's a microphone there, which is with our partner Snips. And Snips has developed a local voice recognition. So not to the cloud. It's absolutely recognizing key phrases and instructions from the voice. And here at this show, you also launched a new item, like a family for it and a new chip for that, right? Yes, we did announce. Now let me go find that one for you. Hang on. Yeah. There's the family right here. Yeah, oops. So we see the X and the 8. And all the A72s is here. Here's just 35. And here's 53s, a bunch of 53s here. So just to keep an eye, so it's two A72s, four A53s, two M4s, two GPUs with vision extensions and a DSP. And so these are some of the ones you saw in the case. As well here, we have up to four A35s and M4s, the same GPU, basic GPU as in all of these. And a DSP, so that's IDEMX 8X family. This one is also safety-certifiable. It has ECC protection on the DDR3L memory, which means it can be safety-certified up to a sill level three. And that's the first time we've done that in IMX. But that family's been announced but not quite launched yet. It will launch, you know, we'll talk again. And on the 8M, so this is the one that you're looking at in this demo, 8M quad. It's got four A53s running up to 1.5 gigahertz, and then four plus the same GPU that's here. And what this does is allows for a very lot of reuse. You want to start low and move up or start high and move down, you can do that. As well with the new device. Do you want to talk about that one next? Yeah. So that's the, there's a new announcement, new in the M family. Yes. Right here's some intro for that. Right. It's called Mini. 8M Mini, except it really isn't that Mini, to be honest. So, 8M Mini is the same Cortex A53 cores as in the 8M that you're seeing on this demo. And it is the same Cortex M4. It's the same graph, oh no, sorry. It's a smaller graphics processor. That's Mini. But the device itself has higher performance on the RM4s than the already existing device. 14 nanometers. Yeah. So that's the key. The other one is 28 HPC process. So that means a smaller chip. Maybe lower power consumption. Definitely lower power consumption. So this LPC FinFET process is known to have a significant less leakage. And so that makes this part suitable for battery operated handheld applications, for fanless applications and small enclosures. There's quite a lot of interest in this as a computing device as well as a multimedia device. We kept the same audio capabilities on this one exactly as what's on the one you see demoed. Yeah. And so this one we'll also be sampling this year. And this some more information about the Mini. Yeah. So just a little bit on specs. So you can see there'll be a single dual on a quad core, 8503 is up to two gigs. So this process allows us to go faster. The Cortex M4 float will also be faster up to 400. It's the same DDR memory interfaces. So LP, DDR4, DDR4 and DDR3 L at 32 or 16 if you want to. Yep. And all the other kinds of interfaces. But we've also added new in here. We've added a video encoder hardware. So it's a 1080p60, HT64 video encoding. Encoding. Encoding, right? So you can bring in the video encode. And so because it's 14 nanometer, does that make it more expensive or? Ah, good question. Because it's mini but the price might be a little bit higher. The mini is mini. Is mini. The whole goal was to bring down the power consumption, the cost, the size. The cost too. Yeah. Because a smaller die maybe. Well, there's a lot of reasons. We did skin down the GPU. We did take out some pins. We put it in a smaller package. But certainly the FinFET process is very helpful for this. Yes. And how soon is this available? So this is, it will sample this year and it should be production ready in this year and the launch to come. And what's the market for this one? So the markets for all these processors is a very wide range to be honest. So both of the parts here are qualified for both consumer and industrial use. They'll have a temperature range of minus 40 up to 105 for the industrial case. The industrial parts will be in our 10-year longevity program, meaning they will ship for at least 10 years after we launch. And they are supported by Linux and Android on the A-cores and by FreeRTOS on the M-cores. So with that and with all these capabilities, we have customers who are interested for things like over the top set top boxes, a lot of very audio applications for the 8M and the 8M Mini and there's maybe some more coming who get even more efficient at the applications. But we're seeing a high interest in handheld applications for this. Think about things like scanners, radios, phones. So there's a very wide range. All right, so it's going to be busy in the next few months? Yeah, busier. Busier and busier? Yes. It seems to be very busy right now with all the stuff that you're showing this show, all the 8Ms being launched and all the development boards that are going to be available. Yes, yes. Support and open source. Yes. And you provide a GPU, what is the name of your GPU? So the GPU comes from Vera Silicon. It's a VX7000 Lite. And this GPU has four shaders. It has an open CL 1.2 which is great for computing as well as for some vision applications. And it has open GLES 2.0, which is great for driving the graphics processors. And it's open source. Is it open source? Is it an open source driver's foot? So the way that we support our GPUs, I mean, it is something we license from the vendor. And so to a point, I mean, we offer everything you need to be able to light it up, right? There are certain things that we cannot give because that belongs to the vendor in question. But there's a chance that they open source that? I don't know, you'd have to ask them. I just heard that the MX-8 was supporting some, in terms of compared to the Mali GPU, that it would be more open source right here. Can't really comment about that one. That's up to Vera Silicon. But that would be exciting if that happens. Yeah, you should really ask them. All right. Okay.