 My name is Anupam Mittal. I'm the founder of People Group and I think 2023 is a very special year, particularly for Indian entrepreneurship. I think just like Indians have excelled in so many other fields all over the world, whether it's engineering, medicine, CXOs, I think they're going to become the top entrepreneurs in the world as well over the next 10 years. When it comes to building a successful brand, the three most important criteria in my mind are customer instinct, customer instinct and customer instinct. That's really all you need. If you can develop strong customer instinct, what does that mean? It means anticipating the customer's needs, feeling like your customer does, being in their shoes. If you are able to develop that instinct, it becomes very hard for somebody else to meet. So I think more than any spreadsheet work, more than any analysis that you can do with large data sets, developing that feel for your customer is the single most important thing.