 If you can create wealth from social media, oh, you will win because think of it this way. One, you could first off do like what Ben Shapiro did. He built a personal brand around himself, but he diversified, because some people say, I don't want to build a brand on myself. What if I get in a car accident? He then developed a guy named Jordan Peterson who wasn't well known. So, and he gets, they have a JV, he's a profit share with each other. So what you do is you build your brand or if you're too shy, you do a joint venture with another brand, run the operations. It's a portable business. When you build true fans, some fans leave you, but humans are commitment consistency bias. Once they really love you. I heard a fan of Donald Trump. They were, the left was interviewing his fan and said, is there anything Donald Trump could do that you wouldn't support him for the next president? The guy goes, bro, there could be film of him murdering somebody. He's like, I just like Donald Trump. Corporation could never do that.