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Why Could You Have a High PPC Bounce Rate?

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Published on Jun 2, 2016

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Why Could You Have a High Google Adwords PPC Bounce Rate?

You pay a lot of money on ads to bring people into your website. But what if they come, look around and just leave without taking any profitable action for you?

This is call bounce rate and a higher bounce rate mean you are wasting money on advertising. Question is how to fix this?

In this video you will learn few expert tips to reduce the bounce rate of your landing pages easily.

Learn why you are wasting money on advertising.

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Transcription:

[00:06] Hello Everyone!
As part of our regular internet marketing coaching program, I get asked a variety of different questions. One of those is about paid advertising, pay per click, so you only pay when someone visit your site. It's highly targeted, if you set it up professionally.

So the question is, sometimes why is the bounce rate of the site, inside of Google Analytics, high, an average is 40%, anything more than that is definitely not good, unless there's an exceptional reason, and anything less than that can be very positive.

[00:41] So why would they just leave? Many reasons. First, inside of Google AdWords, if we take that as an example, the standard default for setting up the campaign is what's known as broad match and that to use a phrase is as, throw as much mud against the wall as possible and hope something sticks.

Now, it's up to you what you do but we've been managing Google AdWords campaigns for over ten years now, and I can safely say that's not where we start. However, I think the other point is to create separate landing pages for your main keyword phrases. Yes, that's separate landing pages with professional marketing copy.

[01:19] It doesn't have to be every page, but unless you match the expectations of the user, when they search it on Google, they're looking to solve a problem, they're looking for a solution, then you're going to fail because people will just leave.

How many times have you been on Google, you visit a site, having searched, and then you just say, “Wow, that's nothing compared with what I actually put into Google.” Now Google works very hard to make sure that doesn't happen, however it's your responsibility as a business, or our responsibility as a Google AdWords management company, to advise you and to make sure that they get the best user experience.

[01:59] If you've got any questions about Google Analytics and Google AdWords and getting more people into your offline premises, whether you're a vet, a retail pharmacy, a private hospital or any other type of business, or whether you want more phone calls and email inquiries, or more e-commerce sales, please contact us at andrewredwards.com/contact. Thanks for watching and we’ll speak to you soon.

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If you'd like to connect with other industry executives, keep up to date with regular pharmacy, hospital, vet topical articles / videos and grow your business offline or / and online, please join our LinkedIn Group:

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(https://goo.gl/ZIZiA3)

To automate your marketing to boost your results, sales, and customers, download your free ebook to discover 7 proven lead generation tools, visit andrewredwards dot com (https://goo.gl/7sYHAu).

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