 What's up everybody once again is Bram and Sean and this video is brought to you by Bram Man Network.com because I signed myself. Now I got to talk to you all about something that's you know low-key one of the big reasons for Old Town Rolls success that people don't really talk about and it's really a big opportunity for anybody who has that entrepreneurial savvy, that entrepreneurial inkling when it comes to the music industry and that is the kids man the kids. Now what do I mean by that exactly well alright every kid in my family loves Old Town Rolls and it's not just the kids in my family but I'm talking about like three to seven years old when I'm talking about the kids. Be clear when I say the kids I really do mean kids and the big part about this to really keep in mind is a lot of people say yo like who's even still playing that song why is it still on the charts and this isn't the only reason a song like that will stay on the charts that long but you have to consider a lot of times there are people who are outside of your demographic playing the music in this case a lot of kids do account for some of those people and it might be indirect because of course it might be parents playing it for the kids but the point is the reason this is a huge opportunity is because like no error before like people are able to account for the amount of times kids like to play music in the same way beforehand before streaming when it came out the hip hop was the most powerful and listen to genre it wasn't really that big of a surprise for the you know younger generations who are in the know but it was a huge surprise for those other folks right the industry a lot of people in the corporate sphere and the reason is because so much of hip hop was pirated right people were getting it for free so it wasn't being accounted for in official records in the same way but the kids have that similar effect it's not that they were stealing music necessarily however it's just the fact that children stream things so much they listen to things so so often right or they can assume so often so it's not even necessarily specific to stream but they can assume so many times because for one kids have way more time than anybody else way more time on their hands so they have more time to consume even teenagers right most likely a huge portion of the time that you spend on just consumption is going to be in your teenage years right and that's that more impactful period where you're really intentionally thinking certain things out but when you're a kid children are listening to things over and over and over again I mean the same thing over and over again once again this isn't just music right my daughter she would literally watch Toy Story again and again and again with no sound right just addicted to watching the same thing over and over again until they move on to the next thing but then they do it again and again and again and again until they move on to the next thing so their extreme consumer behavior is something that's extremely beneficial for the industry and anybody who can tap into that market I know a lot of teachers who have music that they started to like create their own rap songs and now they've kind of blown up in that niche where so many kids are playing their music over and over again and I mean several teachers I know multiple teachers who have done this because as a marketplace once you're in there the kids will sing it over and over again to the point that is getting on the parents nerves it's a common thing so once again just to bring it full circle a huge entrepreneurial opportunity for people who haven't really identified this yet especially in the streaming era is tapping into the kids market because not only was it always beneficial because people buy stuff for their kids right people are looking for things to entertain their kids or teach their kids but even more so the market is even bigger than before because so many of those streams that would have actually been lost when they came to just buying a CD back in the day are being accounted for in streams and actually being multiplied so if you feel like hacking a niche just for a quick little check that's something might want to check out but in all seriousness is a real thing and you will see more and more people looking to strategically jump into that I know as an artist it might not necessarily sue you and what you're trying to do but it is one of the reasons you will find a lot of people who have some incredibly simple songs that they like to keep that way because it makes it easy for the kids to remember and obviously not being super explicit makes it easier to listen around the kids and once they get caught on to something and they have a song they will listen to that same song in a short period of time far more times than an adult ever would trust me like all opportunities is not an opportunity for everybody but it is an opportunity man I would love to know what you guys think about this but other than that if you liked this video go ahead and like button if you like it might as well share it and if you're not subscribed you know what to do hit that subscribe