 Hi, it's George Cao and I want to tell you about a coaching program that I'm launching and I'm only doing this once every two years live. If you can't join live there will be recordings that you can buy in the future, but joining live allows you to take part in an active group. There's tends to be more momentum and motivation during our 16 weeks together so the coaching program's purpose is to help you figure out what to sell in your business you probably I don't know some of you watching this anyway have a lot of a variety of interests and passions. You have gotten different kinds of trainings, maybe even certifications, and there's just different directions you can go in your business, what kind of service to offer what kind of package to offer what kind of product kind of program. So, basically, this is the process that I'm going to walk you through the eight steps I'm going to share with you briefly what the eight steps are I'm going to actually it's listed on the page that talks about the coaching program I'm going to share my screen and we'll walk through this briefly here. So, the reason why this, this work is important is because, if you feel, if you don't feel confident about what you're offering. It's probably because you haven't done the market research, and a lot of you don't even realize you needed to do market research is one of those I didn't know I needed to do that. So yes, if you do market research, it makes your business a lot more successful what you sell can be sold in a whispering kind of way instead of needing to shout, you know, and make people persuade people no you don't you just, you've done the market research people, you know that it's what people want. And so let me explain to you what the process is so throughout the 16 weeks that we have together I have eight steps for us to go through. Now, what you might say well if there are 16 weeks, why are there eight steps. The reasons because some of you actually will want to do each step in two weeks. It might you might want to take two weeks to date to do each step if depending on how in depth you want to go with each step. But some of you are much faster and you want to do all eight steps in just eight weeks and then turn around and do it again, so that in our 16 weeks together, you end up doing the practice twice, which is even better because you get to do it on. It's not that it's better for everyone but you get to either go more deeply one step every two weeks, or you get to practice the whole framework twice so that you can do it on two different offers. So let's talk about these eight steps one is your first we're first going to walk through how to brainstorm potentially great offers, what is an offer by the way, some of you are even wondering, and offer is what every business, any business is. If you sell a product or a service, you know you sell coaching or counseling or consulting or healing or mentoring, or you sell retreats you sell workshops you sell courses. You sell freelancing, you know services, whatever it is you sell, it's called an offer. It's a business terminology, and the reasons called an offers because you're making an offer to the world to your audience and see if they take you up on the offer. So it could be a service, a product, a way you package your skills and expertise and you know even if some of you who are, for example, you learned a particular modality, a coaching modality or a healing modality. So did you know that you can take that same coaching or healing modality and create many offers with it, depending on, you know, you might create a coaching package for one type of person who has one specific type of need. Now there might be hundreds of thousands of people in the world with that specific type of need, but your coaching is still one framework, but you can apply it to different issues, different problems and different obstacles that people have and also maybe one problem or goal can be can be explained differently to people at different stages of their life. So that's what an offer learning how to create offers is learning how to take what you already know, and what you are what you enjoy helping people with, and frame it in a way that this person understands you know the other 100,000 people like them understand or that this other person understands and the other half a million people like them understand. So that's what we're going to be doing in the first step is brainstorming all of the things you are enjoy that you would enjoy doing for others. What are the possible possible offers that you have so that's really the first step we're going to work through how to lightly evaluate first of all brainstorm, and then lightly without judging too much lightly evaluate the different criteria, which goes back to the next step so the next step is market research conversations which is basically having one to one, or group conversations with your audience now you might say George do I have to have an audience like you to be able to make use of this. No, you don't. I do believe that a lot of people taking this core coaching program are beginners they're just, they have no audience yet, and that's perfectly fine. Your audience will be able to use this process to create even better offers that that sell even better. But those of you with no audience. Basically, you'll do the market research conversations with your friends. You don't have an audience but you probably have a few friends who would be willing to share let's talk for half an hour. If you don't have any friends or colleagues, you can do the market research conversations with your fellow students in in the core program. So, market research conversations are extremely important to actually see what people's reactions are. When you talk about this idea. And they might have other ideas for you that's one of the reasons for doing market research is to. We have a series of questions that that you're going to learn how to ask and learn how to understand the responses to that will help you to go wow you know it looks like out of my three to five options. Option number two or option number five. That's probably going to do the best when I when I sell it so that's the second step. The third step is to integrate the market research info you gain. So we're going to take one or two weeks depending on your speed to basically use a process I'm going to share with you on how to integrate how to collate and then prioritize okay. We're going to, we're going to focus on these bits of the answers you got, and these other bits are less important they're supplemental but these are the bits that you're going to, you're going to take to the next step. This particular phrase this particular language this particular idea this particular niche made niche made is basically other businesses doing something similar that you can learn from so we're going to integrate the information. And then the next step after that we're going to evaluate the options that you have with fresh eyes you're going to prioritize using a different grid a different valuation system now that you have some market research under your belt. You can now more confidently say, of all the things I could offer in my life, all the skills I have and all the ways I can go. I'm much more confident I'm going to go and I'm going to prioritize them based on market research. I'm going to go in this direction now. So, so that's the evaluation stage. And then the next stage after that is we're going to create a draft or you are with my guidance going to create a draft of a sales page what's a sales page, a sales page is a page, whether it's on your website or just through email. You'll be able to benefit from this program and probably get some clients. So a sales page is basically some writing you do that integrates your market research and clarifies what your offers and I will give you a template for how to write that you know kind of paragraph which which ideas you would, which questions you should answer that kind of that type of thing. And then, once you have a draft of your sales page whether it's on your website or it's in an email form, then you will get feedback from the right people. What does that mean, what's the right people. Should you get feedback from me. Well, of course, if in the program we have coaching and q amp a call so you can get my feedback if you'd like. But I might not necessarily be the right person to give you feedback the right people to give you feedback are your potential clients or customers for this offer. And so it may be a couple of your friends are the kind of person who needs what you who wants what you what you're offering or they may be able to introduce you to a couple of their friends, who can who are the right people, or your colleagues inside the core program may be able to introduce you to a couple of people to give you the right feedback. And it doesn't have to be that they spend, you know, three hours reading your sales page but they, they could basically spend just even five minutes, 10 minutes just glancing through it and go, you know, what I what I still want to know about your offer is this and this this is still missing for me, or is it really for me if I'm going through this situation. I think that people is really what's going to put you in the right direction to go that meets the market better. And what meets the market better is what's going to sell better. Instead of you having to shout and try to persuade people shake them down and say you must buy this. If you are meeting the market with something that they want, and that you're qualified and enjoy offering. And it's beautiful, then you simply whisper and people buy. That's what we want. So that's next step and then once you get feedback where you're going to optimize your offer based on that feedback wouldn't that make sense. Of course, optimize your offer in your sales page and finally you're going to publish a sales page and track the response. You're going to either put it on your website, and then announce it on your social media if you have such things or if you just put an email together then you're going to send that email to some of your friends or colleagues to share with their friends and colleagues, and see what kind of responses coming back. If it's the right match you're going to start getting clients and customers and if it's not the right match you're going to get some more feedback to make your, your offer even better. I hope this is helpful. As I mentioned, I don't know if I mentioned in the beginning of this, I'm only running this program live every two years. So the next round is starting pretty soon whenever you're watching this you there's more information in the link either above or below the video look for the link. And if you have any questions, please let me know below. This program is perfect for either beginners who are trying to figure out what they should do in their business of all the things they could all, all the directions they could go. And the other thing is, this will help you obviously we're creating a sales page so it's going to help you describe what you offer in a very clear way that has gone through feedback, a feedback loop or two, so that it's even a better match for people who want to buy it. So if whether you are trying to figure out what should you should offer what should do with your life. What's my calling, what should I do with my life all my skills and training, what should I do that solves that problem this program helps you solve that problem and I have I know what I want to offer but I don't know if it's clear whether will people will people buy it. I don't know if you solve that problem as well so it's perfect for beginners, and it's also perfect for people with a beginner's mind in marketing, and I consider myself one of those people I have a beginner's mind. Even though I quite experienced the marketing I always take a beginner's mind to say, there's always a better match to find with the market because the markets always evolving. As a provider, you are always evolving as well so that that's always a dance between what you enjoy offering what the market wants at this time. And that's why this market research process this core program is something that I love teaching, because I want you to learn the process you can do it again and again and again afterwards. Any questions you have let me know I look forward to seeing if this is right for you, and any questions that you have. Alright, I'll see you later.