 Hi guys, I'm Machu K. I represent Wverify, an ad verification company. I am glad to be here. Thank you for having access for setting up this phenomenal forum. Programmatic is what the future is. And we spoke about the cookies, which is going to be imminent. And how do we tackle that problem? How do we help the entire ecosystem migrate from cookie-full world to the cookie-less world? Very insightful discussion. And what are you rooting out for in 2023 then? 2023 will be a year of attention, so measuring attention because consumers are thrown with thousands of ads on a daily basis. How marketers can grab their attention, how can they measure and how can they optimize their attention is going to be a big trend for the next year.