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Published on May 7, 2012
It is not news to say that today, most companies are active in social networks. Managers and marketing analysts know that this new channel is here to stay and will revolutionize the way you do marketing forever.
However, only a few companies acknowledge that they have integrated their actions on social networks with all levels of strategy and marketing plans. Some because they do not know exactly how to quantify the value, impact and ROI of being in these networks, others by the difficulty of dealing with all this unstructured BIG DATA and turn them into valuable information, and others, simply for lack of resources (time, qualified staff, money) to carry out this integration.
When the integration of social networking in business is full, are positively affected three key areas: improving the efficiency of marketing communications, customer satisfaction and profitability.
Find out how to extract the maximum value from social media data to be integrated into the marketing strategy with Quite4me.