 Ladies and gentlemen, it is time for us to now move on to the business leaders roundtable on the other side. This is going to be our third panel of the day and let's meet the entrepreneurs who have built brands in Bharat for Bharat, who became the best sellers over the years. Well, this session is going to be moderated by Ms. Nazia Alvi, editor, exchangeformedia.com. So we just request Nazia firstly to join us as the moderator on the stage. Ladies and gentlemen, a huge round of applause for our moderator. And it is time for us to now call upon our panel members one by one. First up, with the mightiest round of applause, let's welcome on the stage Mr. Arjun Ranga, MD, CyclePure Agrabatis, who's taken out his valuable time today. Mr. Sike Kumarawal, the CEO and co-founder of Natural Salons and Spa. Thank you so much, sir, for joining us. A huge, huge round of applause. Nirupam Sahid, ED and CEO, lighting consumer, durable, Surya Roshni. Thank you so much for your valuable time. And for Mr. V. Noshad MD, work Karo International. A huge round of applause as he joins us on the stage. Thank you. With this, Nazia, the stage is all yours. Take it forth. Thank you, Bhavna. Thanks a lot. We're already starting late. And this is also the final session. So we must end it on a high note. And I'm so glad that I have such dignitaries. And as you all know, this session was originally to be moderated by Anurag sir. So I have very, very big shoes to fit into. I don't think I'll be able to do justice to that. So as you all know, we are today celebrating brands of Bharat. And I'm very privileged to be sitting with the, sorry, can you hear me? So I'm very privileged to be sitting with the dignitaries who have really launched four very renowned brands for us. So I will not do much of talking. I let them do more of it. And I would want to start with Mr. Ranga with my first question, which is about, because his is also the oldest brand. His brand started in 1948. If you can tell us about the story behind the inception of the brand, how did it come in? What was the inspiration? The entire concept. How did the concept come in? Thank you. Thanks for the opportunity. Welcome, everybody. It's truly an honor to be recognized as a Bharat brand. That's what we are. My grandfather is the true entrepreneur in the family, Sri Andrangarao. Come from a very poor background in Madurai district in a small village called Watraipu. If you look at our family legacy, we're either Purohitsa teachers in our family. My grandfather lost his father in 1920 during the Great Plague, similar to what we have now. So through his life, it was always a struggle for him. In school, he had to go to the wholesale market buy sweets, come and sell it outside his school to make his pay for his school fees and things like that. And he was a man who always dared to dream. And when he got an opportunity to move out of his village, he went to Arvangar to the cardite factory. He was working there as a bookkeeper. Then he moved to Kurg as an accountant in one of the consolidated coffee works. And around 1948, when India got independence, he said, this is the time I need to start my own journey. With his four children, wife, his grandmother, he left everything, moved to Mysore with just meager savings that he had and started our Agarbati business in 1948. Very quickly, he realized that to sell a brand, you need a core competence. And so he said, fragrance creation is going to be a key. He set up a fragrance creation lab. And then he said, we need a brand. And the genius that he was, he said, I need to create a brand that everybody in the country would understand, immaterial of their background. And he said, in 1948, everybody knew what a cycle was. And it was an aspirational product. So he said, cycle pure Agarbati, as affordable as a cycle. And that's how he started the brand. And that's how he coined the word cycle. Today, I think it's synonymous with prayer and spirituality and well-being as well. And that's how the legacy started. Ethical business practices were always the core of the business and that's one of the reasons why we were able to scale as well into the third generation of the family business now and it's been a tremendous legacy that he set for all of us. He passed away in 1980, but his legacy still continues. Thank you. That's really a very, very inspiring story. So I think I can go in the order of the age of the brand. So I can come to you now, sir. So what's the inspiring story behind Surya Roshni? So Surya Roshni was started by a gentleman, our founder, chairman, B.D. Agawal. It started with steel pipes. So that was a business in 1973. And about 10 years later, we started the lighting business. And then we started fans and appliances about seven years ago. So it's been a few generations. So B.D. Agawal, then Mr. J.P. Agawal, and now the next generation, the third generation of the family which is running the businesses. And in fairly diverse businesses, so steel pipes is quite different from lighting, it's quite different from fans and appliances. But in each one of them, I think the core has remained the same, which is, I think, very similar. Focus on quality, focus on innovation. And the case of lighting and consumer durable is a real focus on semi-urban and rural India. So the real Bharat, which is our strength, so our distribution is our strength, it's very difficult for anyone else to replicate. That's, I think, the history. So that's another Bharat brand, sir. You were, you started in 2000, right? So if you can tell us behind, what was the inspiration behind starting this natural saloons in spa? Thanks, Nazia. And it has some 700 outlets across various states of southern India. South India, south India. And we're waiting for him to come to Mumbai. We have to do a disclaimer, I'm not a ice cream brand. Okay, that's how I have to talk in Bombay. But in south India, we're a very popular salon chain. And my wife, Veena's refusal to continue as a housewife was the beginning of the brand naturals. Veena could have easily stayed home and glorified herself as a homemaker, or she could have sought a job. She was very particular. She said, I want to be an entrepreneur. And that's the exact beginning of the brand naturals. Today in this country, a gross injustice is happening against women. We are still fighting for a 33% reservation. When we write, will it deserve 51%? The women are not ready to take many responsibilities and authorities. Authorities and responsibilities are never given. It is taken. The big problem in this country is women want to be very comfortable. The most dangerous zone to be in is the comfort zone. And that is what is the problem. And that is what men are exploiting. And that's exactly what I wanted to use that problem into an opportunity and take that forward. Because that's the big problem. Today, out of 15 prime ministers, only one was a woman. Out of 16 presidents, only one is a woman. Less than 3%, I will give you statistics how much ever you want. We can disagree and argue. Okay, less than 3% of women are seen in the corporate board and political board. And that's the reality in front, because they are not ready. I only disagree on the fact that they want to be in the comfort zone. That is the reason. I mean, there are many other challenges which for which we can have another panel discussion on some other day. I will now come to the youngest brand which is already done. I mean, you started in 2012. And he has already done so well that today he's sharing the dice with somebody who started in 1948. So, sir, tell us about Waukaro International. Waukaro, my family is also having a footwear business. And we start, it is into mass market. So we created a new brand to cater economy range of footwear and for exporter. So 2012, we started with one planned in Andhra Pradesh and 2013, we started another plan in Coimbatore, then in Gujarat, then in Delhi, Bangalore. And now this year we are planning one unit in Rajasthan. So we started with export and shoes, different types of footwear. And after sometimes we conducted a POV because what should we do, et cetera. So we studied the behavior of pupil. So the pupil are not content. They want the change, constant change. And fashion is so important. So we want to change very fast. So now we are launching around 50 designs every month. Then we are withdrawing 50 designs. So we want to be fast in fashion. So we are managing more than 1,000 SKUs at a time, including color and size level, more than 5,000 SKUs. So as a team, it's working well. How many thousand people work for you? 7,000 in our role. And we are a lot of vendors for us. And other 7,000 people work with our vendors because we have our senior workers become our teaching vendors and they work for us. That's really remarkable, sir. Thank you. Mr. Ranga, I want to come back to you. I mean, we may not go back to 1948, but you know, in the last 20, 30 years or as far as you can go, what was the market situation for your category then? And what were the main challenges or opportunities for you then? Each generation faces specific challenges. If you look at the time of when my grandfather was setting up, Agarbati in itself was not a very glamorous business. He remembers times where one of our managers could not get a bride, a bridegroom, because he was working in an Agarbati company. So that was the challenge that he faced. So each generation had its challenges, government regulation, bureaucracy, getting licenses for importing raw materials. These were challenges as the earlier generation faced. And then when you come to the time when my father and uncles took over the business, it was about scaling the business, growth, following ethical business practices, communicating the value systems that have been passed down from generation to generation, maintaining financial discipline and all of that. And then when I came in in the year 2000, it's been 22 years since I've joined the business, the challenges were completely different. Government had liberalized, natural materials were available, supply chain integration was already possible. So I had to focus predominantly on the value chain and building our distribution network and getting our product to market and to consumers across the country. And that's what my focus changed to. So today if you look at it, cycle Agarbati has 5,000 distributors across the country who are the pillar of the company supported by 2,000 sales representatives who are company employed and we directly service almost eight lakh retail outlets and indirectly 15 lakh outlets. And the people of the company are the strength. The biggest challenge that I am facing today is in managing our people and then scaling for growth continually. Innovation has never been a challenge because that's in the brand ethos for us, constantly innovate and that's the reason why even after 40 years we continue to be the largest selling Agarbati brand in the world. Thank you. I think you guys can also clap. So I think when we started Lighting Back in 83, there was one large multinational company which had been in India for a long time and had a very significant presence and there were a couple of Indian brands which were already there in that space. So it was a market which had established players. So real job for us over the years has been actually making that transformation across technologies. So back in 83 it was about GLS bulbs and tube lights and it moved to CFL a few years later and then it moved to LED about 10 years ago. So just making those transformations both in terms of technology, manufacturing, the entire value chain to make sure that we stayed ahead of the market and remained relevant. I think that's really been the story, making sure that we made every technology leap as and when it happened and sometimes before time. For naturals, it's considered to be a taboo industry in 2000. I always used to say that we are a byproduct industry of a larger revolution created by Narayana Murthy's and Azim Premji's of the world. In 1947, Gandhi and team has got India the political freedom from Britishers. In 1991, Manmohan Singh and Narasimhar Rao gave us the economic freedom. So the India after 1991 is a completely different animal and after 2000 especially, it has grown into full size and people were spoiled by choices. Before that is one ambassador car and Fiat car used to be there, one phone, one air in an airline and that is how the country was there before 90s and today we have been spoiled by choices and suddenly the first salary of the daughter is more than the last salary of the father and the young kids have got a lot of disposable income which they want to spend on lifestyle industries that is where opportunities like salons, real estate, cars, bikes, pubs, restaurants all this industry came into life only after 2000 and we are in that way we are very lucky to have entered into that business at that point of time and we started we did not know anything about the business and one of the big advantage is if you don't know the business you can merely draw your own, what do you call there is no rules I don't know I don't know any of the rules so we started putting our own rules Vena is my wife, Vena is not a beautician she is not a hairdresser she is not a makeup artist and my knowledge of beauty is even poor I thought manicure is for feet and pedicure is for hand so since we don't have knowledge we started putting our own rules and that became the rules of the industry at a later point of time and that's exactly So now you all should applause So that's how we have redefined that industry disrupted that industry and today made it into a taboo industry is today called a lifestyle industry because of various changes what we have made Interesting sir So in market we were first mover with newer technology in South India because the products were available in North India and the products were coming to South from the North so when we started with this thing and when we tried to enter new market as with Tamil Nadu when I started because I belongs to Kerala so Kerala the distribution system is good and there are lot of good wholesale distributors in each districts but in Tamil Nadu limited number of distributors they have the dealership of all item and they prefer the products with more credit and more margin So when we went there they were not ready to accept our product but we were not ready to change our policy because we want we always put customer in the front So first 2 years 2 years were very difficult for us then we we moved to the retail shops we took the map of Tamil Nadu we found how many districts, how many taluk how many cities and we went to every retail shop shared our catalog tried to convince them our product some of the retailers were convinced and they started buying and once they used and once the customer used they came back we got the repeated customer and after 2 years we got very accelerated growth and it helped us to reach this situation Interesting Some of you are really old but I think one of the biggest disruption that has come into our industry is being the digital disruption and for a brand like what does a digital disruption mean if you can explain it to us and how have you used it to your benefit Well as a brand we have always been on the cutting edge of technology Tell me one factory in India that has started Nagarbati being lit and puja being done Tell me one person who has done an Ayod Puja for a system without a Nagarbati or a prayer, any factory here for that matter right so in that sense we have been an integral part of people's prayers throughout generations to follow that being said as a brand and as a company we have always been on the cusp of technology, we were on the first ones in 1980 to buy Vipro DX2 computers for sales force analytics and looking at data in a different way we have been always pushing the frontier in terms of technology and innovation in our manufacturing processes got a GCMA system to evaluate our fragrances so that we deliver consistent quality to consumers and then we have always believed in empowering our customer to the last mile and that's been the key differentiator for us if you look at the way businesses have progressed and what technology and the digital transformation has done it has transformed our mindset from customer satisfaction to thinking as customer as the king to now saying customer is God literally and that's what technology actually does and if you look at the recent examples of farm to fork it's not the farmer whose value is the highest it's not the intermediary who is bringing the farm produce to the restaurants it's not the restaurateur who is preparing this fine food but it's the delivery boy who is actually delivering the food to the household has become the most valued supplier supply chain today and that's the world we live in so in that sense we have created our domain called Cycle.in which has now become a one stop shop for all your prayer and puja needs eventually it will also start delivering services at home we have created a domain called pureprayer.com where we can do instant pujas at home in multiple temples across the country you can also book a pujari who would come and help you keep your traditions and rituals intact and if you have a customer what they expect continuously innovatively and better we would cease to exist and the digital transformation is one such exercise on the customer front so we are at the cusp of it we are trying to push whatever we can so that our consumers get the maximum empowerment and then ensure that the consumer ultimately gets addicted without paying a cost to using our brand and that's how empowerment of the consumer increases even more so what are the digital advertising aggressively in the last few years advertising is in different formats the biggest advertisement for an FMCG brand it's the value that it communicates through its packaging and the product that you offer so we have been predominantly an ATL brand doing advertising above the line we believe in uniting the nation as one so if you see Cycle is always visible and cricket as an advertising media because we believe the nation plays together when India is playing cricket predominantly we are not on IPL only on India cricket because cricket unites the nation so we continue to invest heavily in cricket in India and other sports as well because we believe sports also builds character apart from that digital advertising we have started now predominantly Google AdWords and on Facebook is where we advertise we have started looking at alternate media but today it's not more viable than regular ATL and television advertising so how has been your digital journey? I think the two parts of it one is the increasing efficiency and productivity part of it so we put in distribution management system, sales force automation etc so that's really helped the business over the last few years the other part is in terms of digital social media and digital advertising I think in the earlier panel there was a question that Jaya asked about what's the spend share for digital so it was probably closer to about 0% about 2 years ago today it's about 15% and in the coming year it'll probably be about 25-30% so it's fairly rapid increase in terms of the digital spend that we'll be doing Marketing is no longer about the product you sell or the services you give it is about the stories you tell where there is a will there is a way, is a old adage where there is a will there is a video, that's the new adage so that's how much the life has changed in front of us and that's how much the adaptation has to come in the business if you call my phone Karina Kapoor will speak, Karina Kapoor is my telephone assistant for the point is today, 5 years before when we booked Karina Kapoor as a brand ambassador it was a wow thing today customer no longer believes they want a neighborhood what do you call a real life influencer saying that I have walked into natural salon I have used the product the service is good and that's what has got today much more mileage than a celebrity to earlier when Shahrukh Khan was doing the santo advertising that red color car because he was doing that advertising everybody wanted red color santo I believe so that much was the craze for fan following for the artist etc etc today it is democratized the social media has taken the celebrity status and made celebrities of so many people I think that is the blessing and disguise what the social media has created and we are very much in the especially Instagram plays a very important role in terms of both advertising and promotion for us for the salon business because it is very photograph friendly and you put it there and that's where you get the likes and the shares and things like that so we need to completely rethink people below 30 understand they are the natives we are all the immigrants to the social media world but that's the world we are in and we are very fast adopting because our industry is about this which is the digital era I think Shahrukh Khan also needs to do some rethinking and come to your salon for a pedicure only then he will become relevant for you as a brand ambassador how about you I mean how much do you use digital when we started our business manufacturing was a big constraint the demand was so high and we were not able to supply as per demand and our people were proudly telling I just want to say some example telling that we will supply only 30% of the demand then one consultant came and asked me suppose you run a hotel industry and your customer has come and asked for 6 Italy will you tell you will give only 2 Italy then we told no then that is your incapability so you scale up your production so we implemented SAP and it helped us to scale up at the early stage itself and after that manufacturing was not a constraint then sales become constraint we implemented sales force automation and during COVID we faced a different scenario because COVID happened in April March April because April is our season April May is our season so normally we launched because that year we made 400 new products and we took order and we started production we kept everything ready but after COVID the demand has changed the people were asking for flip flops and low cost products then all the ladies kids and high value item there were no sale so it created a big mess in that year and we were not able to supply as per the market demand so we changed from planning to demand driven manufacturing in the next year so we implemented a software demand driven planning and we captured the demand and this year we could supply as per the market demand and we got 18% growth what role did digital play in all of this because it's all digitalization because without this demand driven planning is an entirely a software which capture the demand from the customer and align the entire production from raw material to each and every operation we digitalize and we manufacture as per the demand so this last year we implemented up to our depot everything was aligned but our dealers were not able to manage this because this 1000 plus SKUs they were not able to manage so this year we are implementing a distribution management system we want to digitize their operation also and we are developing a software application for retailer where they can see the stock of wholesaler and they can place as per the demand so we want to capture the demand from the retailer itself and we want to align the entire operation as per the retailer demand so that's a big step we are taking this year and hope this will help to grow our business further thank you this is one of my favorite questions I would want to again start with Mr. Ranga first in this long brand journey that you have of almost 60-70 years if you can talk of that one pivot movement one turning point or one movement when the brand suffered a setback or something or that movement where things changed for you if you would want to talk about that one thing I mean over the years if you see there have been many pivotal points for the brand in terms of product extension new brand launch new creations entering new markets new geographies so there have been multiple such instances of innovation and new product development but for the company I think the biggest step was in 1980 when my father visited the market this is again legend and hearsay for me I used to go with my father to do Vansales as early as when I was in 8th standard here inspired him when he went to a shop one of the retailers said that consumers who come in keep asking for something new every time and when my dad probed a little bit more he realized that consumers were trying three different products and then shifting back to the original product they first were loyal to and that's when he came up with the concept of 3-in-1 cycle 3-in-1 which was three different fragrances in one pack and that brand today is the largest brand in the world and that was a legendary innovation that he got in his mind in the marketplace and I think the rest of it is history for us since then which year was this? This is 1980 subsequently I think in the last 15 years one of the other new innovations that we came about is there is a practice of dhuno at home if you go and see traditional households women use sambrani on charcoal at home to do that and we figured out that it was a very tedious exercise and so we came up with a sambrani encapsulated in a cup which was very convenient to use and that's again and the brand is called Nivedya and that's again changed the path of the industry so whenever you innovate rightly as Mr. Kumar mentioned you changed the path of the industry and as a brand unless you constantly do that you cease to exist thanks if you can the big change was moving from being a B2B player to becoming a B2C player so when you move from steel pipes to lighting and now pretty much consumers know the company because of the lighting business because that's really what is prominent that is what is advertised etc and then of course getting into consumer durable appliances and fans as well so those were I think the turning points when you move from a B2B company to a B2C any so when we started the journey we decided to purchase a land at Coimbatore from bank through auction we purchased and we paid the money also and we placed order for machine and machine from Italy has reached Chennai airport and unfortunately there was an issue from central excise and we couldn't buy that property and we were in a mess because for us season is very important in April, May, June we want to start because everything happened in this just before April March and all so that time we searched for a new plant new location we got from Coimbatore we were operating from Coimbatore we got a land in Andhra, Nellur near Chennai so we purchased that land and the entire thing we started the production within 18 days because this is a very intensive work so we took people from Coimbatore trained from Coimbatore and we took machine from Chennai the entire thing we managed at Nellur Nellur unit and we could start production within 18 days and 21st day we started the sales and it helped us because that agility and when the machine comes also because when the machine comes we ask the Italian technician how much time will you take for installation of machine so he told normally in India because that was a very painful word he told it will take more than one week then I asked him how fast you implemented in other countries he told we could do in 3 days in Turkey so our team was very new with one year experience one person was one year experience all others were fresh people and I asked them how fast we will be able to do so if somebody has done in 3 days we will also do in 3 days so after the technician left I asked the people how you are going to do I don't have idea you take the catalog mark the machine location etc within 3 days so when the second machine came we did in 2 days and the third machine we did in 10 and half hours including the unloading this calls for an applaud right we could do it in 3 days and then we could do it in 2 days we change the impression of India also so means we cannot achieve things that we have not conceived in our mind but if you want to do something in a particular time that is possible and this young India means we can do everything absolutely so now we are only left with 8 minutes so I think I should put my final question so sorry I am so sorry sir no problem thank you so this happened when I opened my 8th salon my first salon outside Chennai it happened to be in Coimbatore I used to go there every month and spend 5 days and talking with my partner and the customer one day my partner introduced me to a woman and a family who used to spend 5000 rupees every month I said thank you very much for your patronage and she said I am from Karur I am coming to Coimbatore monthly twice only for natural why not you open in Karur I said I will do a market survey and then open ma'am and I said like that and before I could do a market survey she called me again and she told that I have seen a place come and see that I went to Karur and saw the place I like the place she invited me to her house I walked in there was a BMW on the left hand side a Mercedes Benz on the right hand side and few more small cars I told myself why is this lady wanting to open a natural salon anyway I walked in and I met her husband and two sons two daughter-in-laws I told myself 30 lakh loss also will not affect this family chalo let us open and I opened it one year later she called me and she said thank you for what she said this month I have made 50,000 rupees profit I said good ma'am you can make up to 2 lakhs and unknowingly I added one line I said it will be useful for you she said sir I don't have any money problem at any given point of time my house will have 10 lakhs in cash jewelry and document extra but for any money I spend I need to give accounts to my husband and to my two sons this is my money I can spend the way in which I want I said you have made my day the best fashion the best fashion statement you can make is standing on your own legs and that's what naturals represents okay so now we are left with 6 minutes so almost roughly my maths is very bad you can divide whatever time is left so and I'll now start with you sir so before we close I would want to understand from you if there is any one Indian brand or it can be an international brand who's journey you've really admired and you know you think was remarkable or you know you really look up to I think Tata as a brand and as a company I think the way that's been built over decades and decades with the principles remaining exactly the same over the generations and the scale that they've built so it's an Indian multinational now so I think just the fact that the principles have remained the same and the fact that they've built scale over the years I think that's why I admire them sir he already answered which was in mind so I also would like to follow Tata okay Mr. Kumar my thing is yeah my thing is IPL I think before IPL the cricket was actually dying people were no longer wanting to see the five day match one day match because of lot of scandals this and that the cricket was losing its sheen and it was completely going here where here comes IPL suddenly from the competitors have become collaborators the white dress has become color dress and there was so much fun around that match and the sponsors were happy the players were happy everybody involved in the game the game itself got a facelift so in my mind that is in a way of reinventing the entire cricket as a game and that's exactly what we have to do Alvin Toffler puts it so beautifully he says the illiterates of the 21st century are not the ones who cannot read and write the illiterates of the 21st century are the ones who cannot learn unlearn and relearn I think IPL has completely unlearned and relearned and that's what has made it very special brand Mr. Ranga please have the final word it's a very big question what brand do you admire or appreciate or envy a brand is something that you are addicted to can I live without my apple phone I don't know I can probably shift to something else what can I live without or what is there that I will sacrifice everything that I have I keep thinking there are so many brands in India that are legendary you look at a brand like Amul you look at so many brands that are just amazing but one brand that's been created over the last 15 years for me lets me hold my head in pride when I travel or whenever I go anywhere yesterday I was actually in Uttarkan doing a trek in Panwali Kanta and the guide in front of me you know I never talked to him and I was just talking to him and he said one thing I was talking to him about Uttarkan the elections and he said sir we will give life to Mr. Modi that's what he said and I think what brand Modi has been able to create for India over the last so many years for me it's inspirational you either love it or you don't but that's what a brand actually is you are willing to do anything for the brand and for that person behind the brand and the values that it personifies and the purpose by which it is led and so I think what India has been able to do and what you know Modi Ji has been able to create is something that's inspirational and a lesson for all marketeers to learn with or without an MBA what he's been able to achieve if somebody is willing to give their lives for him then nothing more you can ask for as a brand thank you that's interesting we had very you know different kind of answers from Tata to IPL to politician we still have two minutes of this anything that I missed asking that you would want to add please feel free to add anything you would want to add I think for me a brand is represented by the people that are in the company first so when anybody tells me what is quality I said quality starts from within and from the people that are in our organization each and every one of those 7000 employees that we have also the partners and stakeholders that are aligned with the company so if somebody says cycle is good it is maintained its quality it is because of the people that we have and right from supply chain to production to operations to marketing and sales each and everybody in the company are the ones who brought us to the level that we are and they are the two representation of what the brand and the company stands for and as a company we believed in women empowerment we have close to 30,000 women who are intertwined with the business day-to-day tribal women in Gaciroli all the way up to people in Orissa in Balasur so as a company we believe in being forward thinking and sustainable and as a brand I think all of us need to realize that unless you care for the environment in the long term none of us cease to exist and we are the only carbon neutral manufacturer in the world and proud of that we only use recyclable material and we use high quality ingredients in everything that we produce and all of this has to actually be led through a purpose and our brand purpose remains to do the right thing every single time with every single prayer and that's what we stand for So now that we have time I will ask one more question you know if you all have made us very proud you know created brands for India if there is just one challenge in the current scenario that you would want to talk about that you know we as Indians still need to fight or you know as in the corporate sector so if there's one thing that you would want to talk about any one of you can start and keep it brief because Bhavana has already come on the stage just one challenge that you believe you face as as I know there could be a lot of challenges but I'm sure there could be one major challenge we'd start with you just one challenge please that's still there I think in India to do business during a normal time all entrepreneurs should be given Padmasri for doing business during the corona time we should all be given Bharat Ratna I think that's what I can say I think to entrepreneurs are the new age freedom fighters who will pull India from the shackles of poverty that's exactly what I feel all entrepreneurs should come and do together what is the challenge that you face I think the biggest challenge that I personally face is the ability to dream big and dream beyond boundaries and geographies and sex and all the other you know hindrances that we have growing up there's a huge legacy you know here and empowerment is something that I believe is the solution to all the challenges that we face and the fact that we should dare to dream and dream big and push the boundaries we've seen 50 unicorns that have been created in the last five years, they've all done that so legacy companies transforming themselves adding value to consumers will continue to remain the challenge and not stuck in old ways and move forward aggressively and I completely second Mr. Kumar's view entrepreneurs need to be celebrated not stand up on absolutely that's what we are doing today we are proud of you and we are very happy, we are very proud of each one of you, we have some 170 brands today you know people from across the brands joining us in the evening I hope you all stay back Sir anything that you would want to add the challenge is building scale across industries I think becoming another China is something that we should aim for and we can definitely do but in a lot of industry and price points that we need to to become large global players I think that's really the challenge now anything you would want to add and lastly you sir, please go ahead lot of opportunities in India because we are capable and it is the right time and in footwear industry also because we are using less than three pairs, less than global average in India so big opportunities in coming years will be big growth we can see thank you each one of you, thank you so much Mr. Ranga, Mr. Kumar, Mr. Sai and Naushad sir for joining us thank you Bhavna ladies and gentlemen a huge round of applause and as we have our dignitaries on stage may I request Akshad Sahu director marketing to kindly join us to give away the mementos to our panelists so we do have, yes Mr. Sahu ladies and gentlemen a huge round of applause please come towards the front as we give away the mementos to our panelists come on ladies and gentlemen you can be much more louder and lenient with your applause these are the brands who have made India so proud who have become the top sellers over the years so I'm sure they deserve a bigger round of applause ladies and gentlemen and also as we have a selfie being taken on the stage we're going to be having special mementos given by Mr. Arjun Ranga MD Cycle Pure Agarbathis to our panelists so I just request the special mementos also to be given out of course after the group photographs so please stick around Mr. Ranga if you could please give mementos from your side to the panelists first up Mr. CK Kumaruvel thank you so much that's from sir's end we've got Mr. Nirupam and Mr. V. Naushad three mementos special ones for our panelists thank you thank you for gracing us on this could we have one photo with all of them and the special mementos as well let's do that alright thank you so much thank you god bless