 Social validity, right? So it's another one of those volitidies things. So we want to make sure that what we're doing has value For society as a whole and is appropriate for society as a whole It's probably not cool for me to walk around with whips and chains and beat the crap out of children to get them to stop Doing the problem behavior makes a great video. Yeah drastically great video probably highly effective But no social validity. It's highly unethical as well So do not think I'm telling you to do that But the point is is that you need to make sure that the behaviors that you're trying to target are appropriate The intervention procedures are acceptable And that the important and significant changes are going to occur in this child's world in their environment or in the adults world I always use child as example doesn't have to be so socially valid Is it okay to do this and should you do it and are the changes that you're getting? appropriate for the environment that in which this person operates