 People ask GaryVee what books does he read or what podcasts he consumes, the answer is zero. Looking at all these really successful people, a lot of these guys didn't start reading until after they were successful. Though we had a conversation with Alex Ramosy, he's like, I did 4,000 sales before I even picked up my first sales book. I guess like if someone said that to me, I would say something like, do you feel dumb? Like, do you feel like if you had picked up that sales book first, maybe you'd have 8,000 sales? He said, you have to have an experience to attach your learning to, and then that experience has to be ongoing so that you can consistently make iterations as you're reading and applying these books.