 So storytelling, love it. And I guess just to begin with, I really encourage everyone to develop a storytelling mindset in everything that you do in your working life, especially in nonprofit. And if you really think about it, even just change your perception of your job description and maybe the first thing that you are is actually a storyteller. Whether you're in fundraising, you're a storyteller, whether you're doing marketing, whether you're giving a speech or a presentation, you're storytelling, when you're writing an annual report, it's not just numbers, but it's a story in your staff meeting. Can you share a story? If you're sending just even a little email to a client, how can you make storytelling part of everything that you're doing? And I think that's a really good mindset to have and actually try to foster that in your organizations. How can you create that storytelling culture that everyone can take part in that? Can be on the lookout for stories, can be collecting and sharing stories. And also give them the tools to do it. Hi, Elo, we've got someone from Vancouver, Canada. Always great to have you here, Elo. And two, when you're developing that storytelling mindset, who are your heroes? Who are you trying to hero in whatever you're doing? Who's the villain, whether it's a condition or climate change or something like that? And how can I add a little bit of drama or creativity to what I'm doing? So I've got some quotes for you here. So storytelling is the essential human activity. The harder the situation, the more essential it is. No one ever made a decision because of a number. They need a story. Maybe on that quote, could we chuck in the chat? Do you agree or disagree with that little quote there? No one ever made a decision because of a number. They need a story. Got a greed from Mel, thanks Mel. Agree, well, Eli's just chucked in a comment about another storytelling workshop, which is awesome. Yeah, I think we agree on that comment. Maybe when it comes to buying a house, I'll probably think about the numbers a little bit more, but it's still very true. Okay, elements of storytelling, and this might be where I really fly over the content because I wanna get to the real juicy stuff. But I guess some of this might go into a little bit of writing appeals to try and attract support and donations. So it might sort of go a little bit all over the place. But I think when it comes to writing a story, especially that I guess you're wanting people to take action, probably the first thing that you really wanna do is tap into those self-motivations of your audience. And Dr. Summer Allen says, people are more willing to give when they see generosity as a part of who they are. And when it comes to different donor motivations, Allen Prince and Karen Mahu, Mahu File came up with these different giving typologies. So there's the community communitarian, there's the devout, the investor, the socialite, the altruist, the repayer and the dionist. So most sort of supporters and donors will fit into these sorts of typologies. So you're wanting to try and tap into those motivations of the person reading the story, whether it's someone that's an investor looking for a return on investment or someone that just wants to do good in return. Maybe they're an alumni of a university and they wanna give back or it's part of our family tradition. So you can read a little bit more there about the faces of philanthropy. It's hard to talk this time of morning, isn't it? Also just think of, how can you tap into those Maslow's hierarchy of needs? We've got needs of self-esteem, belongingness. So what words can you use to bring that out? Fulfilling your potential, can we tap into that when we're telling a story? And here's just a little example of how some brands actually can do that and meet the different levels of Maslow's hierarchy there. And then we come to Aristotle who talks about ethos, pathos and logos. So these are the three different modes of persuasion that Aristotle came up with to tap into and to try and cover off when you're presenting or writing a story. And then again, Dr. Summer Allen. So when you're maybe writing an appeal, can you make giving feel good or can you actually make it feel sacrificial? And then also provoke givers to feel a sense of awe or elevation and you can read a little bit there. I do apologize that I'm speeding through here but this is sort of the theory stuff that we could get really bogged down in. But I've got some really hot tips and things to share with you. So we'll get to them shortly. And then to think of the, yeah, no, Dr. Ruth, we love theory, that's great. So the seven main emotional drivers, maybe when you're writing that appeal, it can be guilt or fear or anger, salvation or exclusivity, like I'm only sharing this with a certain group of you or flattery, we all love to be flattered or greed. The next goal I think is really important is really tapping into those emotions. And something I like to do is maybe when, if I get a written reply from someone that I'm wanting to highlight in a story is just getting out your highlighter and just highlighting those emotive words and where those emotions appear. And even as you're reading something you receive from someone, like take note of where it really hits you in the guts and really elicits that response in you. So with storytelling, you really wanna put that reader in the shoes of your case study or the story that you're telling. Christopher Davenport says, a story is a vehicle in which to transfer emotion from you over to your donors. My next point is the goal of telling a story is to really humanize whoever you're highlighting. And I think sometimes when it might be when we're thinking of maybe a cancer patient or someone in another country, there can be a bit of a separation. You know, it feels like it's a different kind of person to you and you can, it might help me if you can agree with me or disagree in the chat. But sometimes you feel a little bit removed from someone that's experiencing something different to you. So when you're telling that story, how can you make that person feel relatable to your audience? What kind of questions can you ask to make that seem relatable? What interests do they have? What makes them feel like that relatable person and what photos or things can you share that can really help humanize that person? Rather, I guess, than demonize them that they've got something so far removed from what you might understand. Does that sound okay? Does anyone agree? You're welcome to disagree in this chat as well, please. If you've got any interesting points, please throw them in. The next point is to galvanize. I guess a really good story will be something that causes you to act and really actually shock and jolt you. So when powerful stories really become powerful is when it releases cortisol and cortisol makes you really focus in on something and then something else happens. It releases oxytocin. We start to care and have empathy. And yeah, so that galvanizing, you really wanna call people to action at the end of that story. Now coming over to, I guess, getting a little bit more practical, Dr. Ruth saying, I feel a cry. Oh, I feel I cry at everything these days. That's so good, Ruth. We like people like you that can empathize. So moving on to story structure now. I guess the stories that we're used to, I guess you can call it the Pixar pitch is once upon a time, blank every day, blank until one day. This is, I guess, reach the climax of the story. And because of this situation, this happens and because of that, this happens until finally. What's missing there, I think is that real tension. Like you've gotta cause that shocking, jolting tension. And here's a really great quote from Jennifer Aker. Most people confuse stories with situations. They tell about situation. X happened, then Y happened, then Z happened. Maybe Z for people in Canada. But a good news story, a good story takes Y, the middle part of the story and creates tension or conflict where the reader or the audience is drawn into the story. What's gonna happen next? I mean, even lingering there. There's something called the dramatic arc which you can look up there. I've got a link there for you. And I even think we're about to get into this next point. I even think bringing just a little bit of that climax or that tension, even at the beginning to create a little bit of curiosity or like what's happening? And then just start that story off. But too, I like to think when you're telling a story, you might think of when you're a baby, you had those books where you could touch and crinkle things and it might be sounds and alliteration and all those things. Even just think how you can bring those sorts of things into your storytelling. And that's where video is powerful when it comes to sending a direct mail piece that there's something that, if it's like a letter from someone or something that they can touch and hold. Okay, now we get into the nitty gritty, some tips and tricks. So when it comes to storytelling, I want you to try and think that, especially online, you've actually got to the count of seven to grab someone. And some research by statisticbrain.com says that the average person's attention span is about eight seconds when they're online. And they only read about a third of the words on a page. So that's where I'm giving you the, to the count of seven to grab their attention. What's gonna be about that page, about that video that's gonna draw them in within those seven seconds before they bounce. So my tip there is, can you put the compelling, the most compelling part of the story you're telling? Can you put that even just in the beginning of your story, of your video? What's that hook gonna be? And what's gonna make the viewer wanna be curious to continue? And that's where I think you can even just add that little bit of tension in the beginning. I might just see if I can share, just bear with me. It's a new system here, guys. Hopefully, I'll be able to play with this. So this is just a new video that Movenber have brought out. And straight away, it's going to suicide notes. Dear Mum and Dad, this is your fault. I've been doing it for a while. I'm sorry I can't be your father. You're all I'm gonna do. You'll find another best friend. There's no one's fault, no one calls it. Please move on. That's all I want. Oh, dear. I purposely stopped it there. Does anyone wanna watch the end of that video? Throw your feelings in the chat if you like. We've got a yes and we've got a not sure. So straight away in just that little example of a video, it's like, what is this video gonna be about? Are these people gonna survive? And it actually goes on and tells you, I wrote that letter seven years ago. I'm still around because of XYZ. So it's really powerful. It got you in straight away. I think too, just with writing a story online and really presenting anything online, I've got a friend, Andrew Pitchford, who calls when you see a website and all it is, it's just got miles and miles of texts. He calls that Wimbledon text where you just gotta read and read and read. As soon as I see that, I just wanna leave. So when it comes to making sure you attract someone, attract their attention with them in that seven seconds, don't put large chunks of texts. You wanna reduce the amount of texts. People read headings. They read quotes that you might pull out. They might go to dot points. Can you convert some of the copy into just some short dot points? Can you add images? Can you add a little video? And these days even, people are putting in too long, didn't read sections or executive summaries or a 30 second summaries at the top of a page. So do I wanna read this? Oh yeah, that sounds interesting and I'll keep going. And here's just some examples here. Probably not an appeal page. You don't really wanna say too long, don't read. But it might be useful in long bits of information, et cetera. All right, we're gonna move into photography now. Are you all going okay? Is this helpful, useful? Feel free to throw any comments or if you've got any tips in the chat too, please. Thanks, Ruth. So photography, something that I love to do. And it can look a bit cheesy, like the photography is not gonna win any awards. But a story, if you're wanting to tell a story with just a photo, it can really add a whole lot more meaning when you have someone hold a sign that can tell that story straight away. So here we've got some kids that have finished their cancer treatment and they're going home. So you see their great smile and those words. It's like, oh, they're going home? What does that mean? Okay, I'll read on. So it just draws you in. And here's some other examples. This one on the left here, this lovely lady, Carmel. She actually, her husband was struggling with back issues and couldn't care for her wife anymore. And I went and interviewed her. And her husband was doing all these exercises to strengthen his back. So that Carmel could go and live with her husband again. And it just reignited their relationship again. So I brought her a bunch of flowers. I'm like, oh, I've got to put that little quote on a piece of paper and get her to hold it. I might have teared up at that moment, but it's pretty cool. Just some tips for taking photos. Taking, being a photographer is quite a challenge because often people clam up, I think, as soon as you pull out a camera and often you're not gonna get the best photos straight up. Those first few photos aren't gonna be the best. But what you might wanna do is actually take a few photos and just say something, maybe not inappropriate, but just say something to make them laugh. And that's when you can start taking some real smiles, not the fake ones that they're drawing a muster up. And maybe you're trying to get an emotive shot. If you tell someone to look sad or they might end up looking angry, but even just asking them to just put a blank look on their face, they might get that more emotive look. Does anyone have any tips for taking photos of people? Throw them in the chat if you do. Just another tip to, especially if you're putting together like a social media ad or something that you really wanna, again, grab that person's attention in those split seconds. If you've got a photo where people are looking direct at the camera, they tend to actually work a whole lot better if they're just even slightly looking away. So it's about grabbing that person's attention. Lighting, yes, Mel, lighting, well lit. Shade is always good as well. Yeah, even just editing your photos, you can get free editing software, et cetera. Sometimes even just spending that extra 10 seconds editing a photo and bringing it, bringing that person out of darkness will just completely change that, the emotion or, yeah, you'll be able to just see what's happening. Mel says, take in portrait and landscape too for to use in different channels. That's a definitely good point. Something I like to do and I'm trying to do more is actually how can you brand your photography? And it might not always be relevant or useful, but how can you show your brand in each photo that you take? And Charity Water do this exceptionally well with this sort of water can situation that's part of their logo. And they do that in their photos, in their videos. And what really happens there is that actually links someone in America, a young kid that's fundraising to a person that they're helping around the other side of the world. And it just starts to really tie everything in together. And even just elements of maybe your logo, can you just start to bring that across? And the Kids Cancer Project do that really well by bringing in elements of their logo into everything that they do. So what I've done here for you is I've put a little photographer brief. I'm gonna send this document around so you can pick it up and edit it, use it in your own situation. But just a little photography brief. Maybe you're doing a media launch or an event and you wanna equip your photographer. Maybe you've got someone doing social media. So I've just got a little bit of just some prompts around different types of photos that you might like to get. And like what Melanie said, it's useful to take different formats of photos whether it's portrait or landscape. With your landscape photos, sometimes it's useful just to get a bit of blank space off to the left or the right. Because that's where often you can put quotes or words, et cetera. And just make that photo a little bit more useful. So that's just a little bit of a brief for you there. Hopefully that's helpful. Videography, I'm not gonna go too deep into this because we have got a session coming up in a month or two on videography which will be really helpful. But Simply Measured says that videos are shared 12 times more often than links and text posts combined. And photos are shared twice as often as text updates. So if you can create a video, it might be a real complex video that you spend thousands of dollars getting a videographer to do or it can just be a video that you pull off yourself. It's more likely to be shared than a link or a text post or a photo post. And just a hot tip for today, you don't need to be great at videography even just with a handful of photos, you can create a video, you can put a backing track to it. You can add a few, you know, add some words and that story to it and create a video slideshow. And I've got a few programs coming up that'll help you to do that. And here I've just put together just a quick little video cheat sheet as well. Especially in COVID times, you might be separated from the people that you're trying to interview. You can't race out and get a video of them yourself. So you might be asking them to do it on their phone. So I've just got a few tips here to help them take the video themselves. And I think, you know, it's useful to tell someone when they're filming yourself or you're filming a person, you know, don't feel like they've got to rattle it all off in one go, that's quite daunting. But just tell them you might just want to do a sentence or two at a time and that's where you can put things together and put photos in between or quotes in between. And then I've just got some tips here of how people can send a video. I think sending it by Wee transfers probably the most easiest for people to upload a big file and send it to you. So hopefully that's handy for you. All right, here comes some hacking parts of today. What I've done is just put together, it's really just the start of a bit of a copywriting cheat sheet for yourself. When it comes to copywriting or putting together your next email, we're all doing work on the fly. It's useful to have something where you can just go to and, you know, I want to make this seem urgent. Here's a few urgency statements that you might collect or thank you statements, call to action, you know, sign up, help, protect, will you help us fight, et cetera. And then interview questions. I think to do powerful storytelling, it's all about how great your questions are. I love to know, I'm going to rattle a few of these off, but I'd love to know in the chat, what are some of your go-to questions? What's your most favorite question to ask? What's your most powerful question that you ask people a lot? Please throw it in the chat and we'll read them out. But, you know, what was life like before your big experience or your big change? What were you experiencing at the lowest point in your situation? What were your thoughts and feelings? Oh, I love this. Coming in thick and fast from Melanie. What's your greatest fear? What's been your greatest struggle? That's great. You know, can you tell us a specific moment where you felt uplifted by something that happened by being involved in your organization? One that I like to ask to is, what surprised you most about the organization? Oh, Ruth, Dr. Ruth is dropping bombs. What helped you learn? See, right now, what I'm gonna do, I think I can copy and paste these because I'm all about hacking. I'm just gonna copy and paste these in here. Oh, look, the list is growing, guys. Awesome. So you can have a read of those. I won't go through all of them now. And what I've done here is actually attached a few media release forms as well, too, which might help you put yours together. This is a great list. I've got a list of some nonprofit taglines that you can go to as well. And then some power words, which are also used in sales a little bit, but you can have a look at those. So I encourage you to just build a little bit of a cheat sheet for yourself. What have we got next? Okay. Has anyone heard of a swipe file before? Might be a bit of an old school term, but I think it's used by advertising and sales people. Next hacking part of today is building a swipe file. And this is where you become a bit of a story hoarder. Or like me, you might collect direct mail or collect emails. And really everything that you're doing as a marketer, as a storyteller is a remix. So I encourage you, we're not supposed to steal, we're not supposed to breach copyright laws and things like that, but just start building a collection of things. And I really like, this is from a book called Steal Like an Artist. And a good way of stealing is when you steal from many. Bad form of stealing is where you just steal from one and copy and paste and, you know, you're done. So building a swipe file. I've got some great tips here on building that collection of, you know, things that you come across, you know, sign up. So there's some tips here from, I've got some tips here, some little links so you can go off to for building a swipe file. But you can use Gmail to build this swipe file. So what you can do is create a separate Gmail account and then sign up to a whole lot of charities and even political campaigns and you'll start to fill up your inbox with all different stories, all different types of emails. And then what you can do in Gmail is label each charity and then create tags. So it might be, you might create a tag for, you know, an urgency tag or it's a Christmas appeal or it's a tax time appeal or this is a sign up email for an event or something like that. So what you can start to build is a go to Gmail swipe file that follows you everywhere you go and you can just go in, look at tags for, okay, I wanna write this type of email and then you've got a selection. You've got all your subject lines there, something that I've been working on which is a bit of an alternative is a Google spreadsheet. You know, you can get a Google drive for free, create a spreadsheet and what I've done for you today is I have, let's see if I can share this. I've built one for you, a little bit of a template. Bear with me, there it is. So in Google Sheets, you can create a spreadsheet, you can put in a bit of a description, you can put the subject line, what's the purpose or idea that you really liked and then you can upload a PDF of that email to your Google drive and then what you can do is separate it out by different charities and at the top you can make a little menu and you can actually link it to different parts of your spreadsheet. So that's for free today. I'll give you a link to that as well. Hopefully that will help. Share my other screen, there we go. So that's how you can build a little bit of a a SWAT file I guess in a Google spreadsheet and another little useful thing you can add to Google Chrome is called Go Full Page. I've got it here on my Google Chrome. So what that actually does, it just does a full screenshot of your whole website which it can then download. So that's a few tips on creating a SWAT file there. Does anyone do this without knowing they didn't know what it was called? Does anyone sort of put together a little collection or hoard stuff already? Throw it in the chat. Mel says, yep, didn't know it was called that. Neither did I until recently. Yeah, people are saying that it's not as organized. Yeah, I hear you, I've only started doing this recently. But it's, I think it's time spent in preparing something like this, I think will save you time down the track for sure. All right, this is probably my next exciting hack for today. I've only started to discover it recently. But this thing calls artificial intelligence and to begin with it might make you feel like, oh, we're gonna be done away with the job. But there's some really useful AI tools for your copywriting. I found this one just recently, it's called WordTune. And I'll just share this with you guys now as an example. Share screen. So this is called WordTune. I've just copied and pasted something in from Red Cross. And what you do is just select a sentence and go rewrite. And what it'll do, it'll give you different versions of that sentence you've just written. And often when we're copywriting, we're just throwing things in as it comes from our brain. And it just might not be worded the right way. So that's a really useful tool. I think you get about 15 rewrites a day on their free account, which is really pretty useful, I think, for the average person's day. So that one's called WordTune. And in the expanded versions, you've got a few different added extras there. So that's called WordTune. So here's, sorry, I've got to stop sharing. Stop sharing that and I'll share this one. Yeah, so here's just a little example of a little blurb that I wrote and different ways to do it. So you still actually have to use your brain to figure out what the best version is. Here's some other paid versions of a similar kind of tool. This one's called Pepetype. And you can get it for $49 US. The deal is actually ending this Friday. I've got a link for you there. So you can buy it for $49 for life and you can use it. And what it can do is it can help you create headlines, add copy, social media posts. You might write something and then just need a conclusion. It'll put that together for you. And these tools actually have, maybe you've just written a little sentence and you want to flesh it out and add a bit more to it. You can highlight it and expand it. And what these AI tools do too is that you might just put in the topic and just put in a few little dot points. And what it'll actually do is I think it goes to the internet and it collects information on that topic and it throws it together. You still need to use your brain and actually see if that information is correct or sometimes the way it'll write it, it might be a bit clunky or a bit salesy, et cetera. There's another very similar tool called Writer. And again, it's got a lifetime deal of $39. It's very similar and you can do a trial, run a free trial of these two tools as well. And just choose the one that you like the most. But you can also look at the tone, et cetera, of how you're trying to write. So they're super useful. Encourage you to have a play with those. Next up, I've just created a little bit of a menu. I think when it comes to storytelling, it's really useful to, as I said, you don't want just big chunks of text. You want to try and mix things up in your story to make it more engaging. And so I guess this is just a little bit of a menu of things that you might want to do when you're telling a story. So a little bit of a checklist. So can you put some stories in there? Like I said, can you get a story with people holding a sign? And maybe you've actually got a video as well. I think something that we might forget to do is there might actually be some really good still shots in your videos as well that you can, that's a little hack for you today is, there might be some really great little still shots in videos that you already have that you might be able to repurpose. Can you go live with your story? Can you do some behind the scenes photography? I think it might be becoming a bit more common, especially during COVID, that we might not be able to get photos of case studies, but charities are starting to use illustration. And I think probably your child protection charities use that a little bit as well. So can you use illustrations or some clip art? Can you make an infographic out of a story that you're telling? So video, again, can you do a video of your case study? Can you put together a slideshow of five photos? Can you get a video from different perspectives, from the CEO, from the employer, from a volunteer? And then for people to, you want people to engage in your story as well. And you might be able to do that with an Instagram poll or if it comes to direct mail, can you have a little lift where people can write a message of support? Quizzes are really popular now. Can you get people engaging with the story of your organization through a quiz, test your knowledge, et cetera? Or even you want that cross-pollination, you want people that receive and active in your emails, do you want them interacting with your social media content? So can you put that link in your email? Please post or write a comment of support to Jill on this photo. Can you repurpose that story and put it as a blog post? Can you make it a press release? And as I said, this is a menu, you don't feel like you have to do all of this, but you might just wanna mix things up a little bit. Social sharing, can you share a tile, create some tiles that people can share? Dollar handles or stats and interesting facts. And then just a few little ways that you might wanna amplify that story a little bit further. Can you make your appeal into a Facebook event? Because if it's an awareness day, people just love to hit, yeah, I'm going to that. And that's just how you can start to reach out. Can you get your ambassadors or your influencers to share or your corporate partners? You might have your own tips there. Feel free to add some in the chat if you've got any. This is the fun part. I think we're almost at the end. We can throw it to you guys, but I've got just a list of tools that I've curated for. I've done a bit of research. So copywriting tools. So there's WordTune that I mentioned, Java, so I think is the most popular AI copywriting tool at the moment. As you can see, it's $29 a month though. So some different options are there with PepperType and Writer. So I jump on today, try and score those deals. And then Grammarly is really useful as well. I think before I send most things, I chuck it in Grammarly just to check my grammar. I've got a few things here, a few tools for forms. I think in COVID world, it's hard to get paperwork to people if you're trying to put together a story or a case study and you just need to sign a form. It can be so annoying for them to try and get it back to you and how do I scan it to you or do I take a photo of it, et cetera? You can actually get some tools to upload your form, make it really easy that they can even just sign it with their finger. And I think the best one I've found is JotForm. That's my top pick. And you can get a hundred submissions per month on a form for a free account. So that's probably the go to there. There's a few other options there as well. And I've just put in here an engagement quiz tool called OutGrow and that costs $14 a month to use. In terms of graphic design, maybe you don't have Adobe or have the skills to use that. Canva, Canva is amazing. And I encourage you to keep checking back in Canva because I keep adding more tools. I think you can now do slideshow presentations. You can edit videos, you can make animated GIFs and it's free for nonprofits to apply to get their pro account. So jump on that. Videos and slideshows, I've found a whole lot of tools here. There's probably a whole lot more. Yes, Ruth, it's free. No free state norms though. I've got a few video tools here. There's even a film school that you could do for $600 another free video course. Animoto is quite good for creating video slideshows. You can make them free, but they add a little watermark on them. Capwing I found recently is quite good and that might be my top pick for the day. Stock photos and illustrations, I won't go through all of them because there's tons of them here. Some require attribution, some don't. And there's even just free illustrations and things that you can find. So it's useful to have those to go to. Yeah, there's even one that does little animations of the elements which is quite cool. When you're creating videos, you need to put in like a backing track or some music. You just can't add in your favorite song because that'll get pulled by YouTube for copyright. So you've got to find some free licensed audio. So YouTube has a library which you can use and then Audio Jungle has some cheap audio tracks from $1. Just some free phone apps, I guess for video editing, InShot, CapCut and ClipChamp. Probably my top pick if you do wanna spend, I think you can get some freebies, some freebie features in InShot that are pretty good. So that's my top pick of the day. I'm not gonna go into detail for equipment to doing storytelling too much, but you've got a lot already in the power of your hands with the smartphone. They're quite amazing. I think if you're wanting to do some video though with this smartphone, it's really worth investing in something called Osmo DJI Osmo Gimbal. So what that does is it helps you become shake free. So when you're filming something, it will just smooth things out. And they're only maybe about $180, but they're quite amazing just to make some really smooth videos. GoPro's are fun for taking some action shots or getting out and about DSLR camera. Don't laugh at me here, but a selfie stick can be really useful for taking some shots of groups, et cetera. And then a ring light. I think that's the end. And this is where I've chucked in all the other stuff that I couldn't cram into today for some useful resources and articles, research. But does anyone have any hot tips that they'd like to share with us? Not sure if I can actually get you to talk in the system, but feel free to pop anything in the chat. Any questions that you've got? What are your struggles when it comes to storytelling that we can solve in 11 minutes? Oh, what's Pixar in a box, Ruth? I'm gonna Google that. Pixar in a box. This looks fun, check that out. Okay, Mel's got a question. Getting corporate clients to understand the value of storytelling overblend corporate jargon. Can anyone here help Melanie with her conundrum? How do you get corporate clients to understand the value of storytelling overblend corporate jargon? I think probably where I'd go, Mel is taking maybe that corporate client through some workshops on discovering who their clients are, what their pains are, developing those personas, and do they really want to re-jargon? Really tough. Maybe that's a topic for our next session. Melanie actually runs some great webinars as well, so check hers out. Justine Simmons, do you have a personal favorite piece of storytelling you could share? Oh, that's a tough one. Throw this one to the group as well. I think recently McMillan in the UK have done a video of patients and hospital workers, and it just has little snippets of, it takes you on an emotional rollercoaster of tragedy and of triumph. I wonder if I can quickly find it. It might not be able to. But if you check out McMillan in the UK, they take you on a bit of an emotional rollercoaster. Dr. Roof Knight, my interest at the moment is how to tell stories with and about data. Yeah, let us know when you've solved that one, Roof. Yeah, and I think, like I said, that quote says people don't make decisions because of numbers. I don't think it means eradicate numbers at all. But yeah, it's telling that story. I love a good data story, Roof. Awesome. Well, I think if anyone else has any questions, let me know. I might send through, I'll copy that little link that Roof shared with us, and I'll try and find that McMillan YouTube clip as well and send that around. Yes, guys, I'm gonna send that. I'm gonna bundle up that document for you and send that as soon as I can. And hopefully it's really handy. Feel free to reply and send through any of your tips and tricks to, yeah, that I can share with the group. But yeah, I hope that was useful today. Stay tuned for our next event that's coming up and let's keep the conversation going. I think there's lots to do with storytelling and continually learning. Let's all become hoarders of stories, build those swipe files, share information with each other. Hope today was useful and hope to see you at the next event and have an awesome day and an awesome week. Thanks, guys.