 So I want to talk to you about the future of content and media. First of all, let's think about this for a second, right? What makes content and media really powerful? The future of content and media, in my view, is not technology, it's humanity. What kind of content touches us as people has little to do with how we generate it, has all to do with who we are and what the context is. Technology, of course, is changing everything to do with media. But let's not make the mistake and say, well, just because it is mobile, of course, you know that in five years everything is mobile, including our brain. When your brain is already mobile, just look around you. The mobile phone is essentially a brain extension. What we do on the mobile is backing up our brain, outsourcing our memory, picking our partners, doing all the things that we used to do with our own heads.