 Live from the Sands Convention Center, Las Vegas, Nevada. Extracting the signal from the noise. It's theCUBE. Cover HP Discover 2015. Brought to you by HP. And now your hosts, John Furrier and Dave Vellante. HP Discover 2015. This is SiliconANGLE's flagship program, the CUBE, where we go out to the events and extract the signal from the noise. I'm John Furrier, founder of SiliconANGLE. Joining my co-host Dave Vellante, founder of Wikibon.org, and we're here with Dominic Orr, who's the president of Aruba Networks. Now part of HP. Welcome to theCUBE. I'm a big fan of your company. You guys grew out of really the birth of Wi-Fi, pre-Wi-Fi in the late, in the late 90s, early 2000s, the RF. First of all, the telecom bust happened. And out of that came wireless ISPs, you know, broadband connectivity, and Wi-Fi. And, you know, cafes were developing. Now it's everywhere. Kids, they want the Wi-Fi. It's now everywhere. So it had its bumps, but you guys brought it to the table. Congratulations on the acquisition from by HP. And welcome to theCUBE. Thank you, thank you. Thanks for having me. So what brings HP and Aruba together? Obviously, enterprise grade, Wi-Fi, in stadiums, in companies. It's not that easy if everyone knows Wi-Fi, but why HP? So if you look at the history, how Aruba was founded, we were found 90 days after Intel introduced the Centrino platform. Let's recall, right? We figured that with the Wi-Fi chipset on the motherboard of every laptop that the workplace is going to be transformed because people is going to start taking the work away from the desk. And the moment you cut the Ethernet cord, the big incumbents advantage of 15 years of R&D goes away, right? And so now fast forward, at that day, when Centrino happened, Wi-Fi was intended to be supplementing Ethernet. But now with 11AC, with gigabit Wi-Fi, Wi-Fi is actually faster than Ethernet and it goes further distance than Ethernet. And we think that there's a transformation going to happen in a campus and all access network that wireless is not going to be supplementing wireless going to be wireless first. And Ethernet will supplement Wi-Fi and the combination of XP and RUBA really is a very strong validation of the next generation access network is going to be structured. You're making my friend Bob Metcalf very sad right now. I remember I asked Bob in the mid-90s, I said, wireless or wired is that wired will always be better than wireless. Now that's because it was the mid-90s, so you got to give my break on the horizon, but what changed to flip that dynamic? Okay, so first of all, I'm a strong admirer of Bob. I don't think- Who is it? Yeah, but he shouldn't be sad because basically, if you look at the history of Ethernet, we did it over coaxial cable then to spare, shoot it, twist it, and shoot it, twist it over fiber, single mode, mode, mode. You know even I look at Wi-Fi, it's just Ethernet over air. So it's still Ethernet, it's just a different media but in fact, we went through all the way from share media to switch media and go back to share media. So we actually, right back to the MAVCAP days. In fact, a lot of the value proposition that Aruba has is actually how to apply layer four to seven technology to make sure that you have all the real-life traffic over Wi-Fi, get priority over the bulk traffic like your iPhone backup right over iCloud. So I think Bob should absolutely not- So he also made a lot of money on three colors, whole of the story, but Ethernet over the air is the right analogy, but getting there's hard. So the air interface is transceivers, if you will, powered by radio frequency, which is power. You got to drive the signal. That became a problem in the mid 2000s because of interference, channel overlapping, these are the things, you guys solved a lot of that. For instance, you guys are powering the new Niners Levi Stadium, which has massive Wi-Fi. They're running replays to phones, six seconds off the camera. I mean, it's incredibly profound. What did you guys do? What was the breakthrough? And again, this is the new normal, right? So massive traffic, overlapping subnets, if you will. How has that all come together? And what's your vision? All coming together when we start saying that the network has for 30 years now been run with its famous OSI seven layer models, right? If you're in a transition layer, you transmit, if you're in a network layer, you row, and if application layer, you stay up. But the network is getting to a point when the Ethernet packet is flying over the air. You have to break that. You have to say that application has to inference the transmission. You have to break that loop. And that is really a form of software defined network, if you will. And in a 49er stadium, one of the breakthrough is we've basically saying that you have to let the network traffic pattern, the application, drive the transmission priority and also to solve the high density hectorogeneous multimedia problem. And that is really a symbolic of the next generation wireless services. It's media, so it touches the consumer. But I want to get down into the details on how hard it's explained and comparing contrast today versus yesterday. How hard is on little things like access method? Because we talk about an employee at office. I mean, you got SSL, we've got sniffers in the air. I can run a packet sniffer through the air and go approach passwords at the cafe. That was years ago. What has happened with security? Because that, again, was a big concern. I go do my work at the local cafe on Palo Alto and all of a sudden it's open access and my password's flying, my bank. So what's happening on that front? So I think what's happening that front, if you look at network security, what's traditionally be on the so-called concept of VLAN, the virtual LAN, right? And the concept of VLAN is to support primary client server networking with the client on the desktop and the server somewhere in the building. And you put a big firewall around the building and so when you're location on the other side, you use VPN to go back in. But nowadays the server is flying out of the building to the cloud, the client is hardly at the desk. Even when you are in the building, your traffic is not going through the port in the desk. So the traditional security based on port, based on perimeter, has to be changed into a persona-centric, mobility-contact-centric, location-centric kind of overlay. And I think fundamentally the whole so-called BYOD management has to do with basically identify secure boundary that is based on a mobility context rather than a physical port. This is a paradigm shift. What you just said is a paradigm shift. Old way perimeter, guide the door, don't let anyone in, credentials, password, that's gone. That's going to be moving, not gone, but in the new paradigm it has to go away. It's not enough anymore. Yeah, because you build them out and the castle and somebody now is all helicopter and parachute. We know how to leave the castle. They're dropping into the API notification from the air interface called wireless. No, okay, that's good. So this is all changing. So what's the HP synergy? So obviously you talk to HP, you dance a little bit, they got the big dough, they throw the big check, but they're buying you for a reason. Where's the synergies? Where is the strategic value for HP? So first of all, we talk about a rubus as an asset. We have a good set of technology, we have a good brand, but most importantly, we have a very good set of customers. We sometimes furiously call the airheads. If you look at it, the industry has been populated with people who have learned in the last two decades how to transform from the so-called SNA architecture from the old days to TCP-IB based router switch based networking. Now that is the base. From there, we have trained up a whole set of user community that is focusing on the kind of the black magic of designing high density wireless network, mobile device management, and a new way of doing user-centric security. So this airhead community is becoming a very strong advocate of change or transformation in the industry. So the combination with Aruba and HP is as I mentioned early on, Aruba is having all this mobile overlay software and the wireless network and to transform into a wireless first network, you actually need very good software defined wire component in the back end. The back end is becoming thinner, faster, and smarter. And the combination of HP networking switches and Aruba wireless, it gives you that portfolio. But more and more, our customers saying that, gee, there's too much technology, I would rather have this delivered to me as a service. And HP service organization is just unbelievable. I mean, I could just fantasize right now, me and you and Meg are on a whiteboard, hey, I got NFV running across the telco with the gigabit airheads to the Tesla, powering the nav system. So again, that's the fantasy. I mean, Tesla's right now have all the telemetry data in the car going 70 miles an hour down route 101. How does that fit in? How does that scenario fit in with Aruba? Or does it? Is it going to back to a run through an NFV kind of thing? The way to summarize what we have talked about so far is you need stable air for gigabit, and you need secure air to make sure you now, you know, understand where the traffic's coming from. The next layer is smart air. We talk about the layers four to seven technology and what you need is to constantly visualize what is in the air. And that couple with location-based technology is really helping to bring the whole mobile air, the infrastructure to the next level. Dominic, share some insight to the folks watching around blanket coverage. I mean, that's a term used in the airhead world. You know, LTE and all the telcos have, you know, obviously it's a cellular technology. It's large geographic areas which has a certain frequency attributes. Wi-Fi has always been small cafe-based. Centrino, you mentioned early days chips, but now that's gotten bigger. So to drive your car down the street and moving between geographies, what's the blanket coverage? Or what's the coverage look like for the future of the air network? And is it topology-based? Is it technology? How does the packets work? I have a personal view that for a wide-area network and overwhelming speed faster than like 10, 15 miles per hour to get the coverage for a network like that with good roaming, you need to license-band technology because you need the economics and the scales to build out a coverage like that. But the moment you get down to a more localized situation or slower speed, I think the unlicensed technology is going to have advantage because for bit by bit, bite by bite, that the end-to-end transmission is not looking fast, much more cost-effective. And unlike everything else, when you are unlicensed and open market, innovation is going to happen a lot faster. I mean, that's a subnet basically. You're talking about a subnet, license top back, license to coax and he wipe-bites that. I think that it's fair to say, I think it used to be the world is divided into wide-area network WAN and low-area network LAN. Think about LAN will become unlicensed and WAN is licensed. That's kind of the- What about competition? You got a dominant player, 60, 70% market share player. Can HP change that dynamic? Yes, I think our biggest competitor obviously come from the position of strain of wire access infrastructure. And the necessary, their approach is to use wireless as an extension of that wire port for various reasons. We come in Ruba with a kind of open ground and we show we come in from basically instead of core out, we come in access in. And from our point of view, from day one, our network architecture is mobility-based, user-centric rather than core and port-based center. And that will remain to be the competitive dynamics. Well, Dominic, great to have you on theCUBE. Congratulations, I know you guys are big power Levi's stadiums venue next over there. As we really have done a really amazing job from the ground up, they built an amazing set of technology. You want to comment at all on the Levi's stadium where the 49ers are? Just share with the folks. It's a nice little lifestyle, real-life example of Wi-Fi and awesome tech stadium. I think that that is an area that I mentioned smart air early on that is taking smart air to the extreme in the sense that the Wi-Fi in that stadium is no longer passive, it's interactive. It knows when you arrive, it knows who you are, it knows where you sit it. If you want to go somewhere else, it can show you a map. You can order beer and hot dog in your seat. If you want to use the facility, you can use the air to check whether there's a queue and so on. And that is the ultimate of what you can do to a network when the network can talk back. And it's mission-critical. I mean, I can get a hat delivered in six minutes, I can get some food, I can get my parking, I can know where my friends are, I get replays in six minutes. That's a comprehensive solution that Venue Next put together. That has to have a network that's totally mission-critical. Is that what you guys have delivered? That's absolutely the go standard for, I think, all forward-looking, high-density, mobile-first environment venue. And we're very, very lucky and feel prestige to work with the owner of the stadium and the Venue Next. That's the consumer of the future experience across for everybody. I mean, it's not just, well, use case now, it's NFL, they got the big bucks, but owner said it. Absolutely. How to use your infrastructure interact with your customer to increase consumption experience, increase customer loyalty, and increase your venue owner's wallet share. And why not? I love that term, interactive wireless persona-based overlay is the future. I totally think it's a paradigm shift that's going to happen quick. Those out front will be big winners. Thanks for coming on theCUBE. Really appreciate it. Again, a success. You guys did a great job with Aruba. Thank you. From the founding to exit, and now here at HP Innovating Continuing. This is theCUBE. We'll be right back. 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