 It was a situation Corey and I had earlier last year, those things were going on with the artists and we were considering possibly like Sioner or something. And I actually hit you up just to see what you thought about the situations. You were one of the main people I thought of and ask you about your situations. You said, because I was thinking about a JV that was the main thing. And I was asking you about your JVs and you're like, yeah, I've done JVs, I've done these things. But it's like, honestly, I don't even need to label anymore, whatever. And I would like you to kind of talk about why, what that perspective is and yeah, let's just start that. Like seeing, going through those situations and getting to the point, I don't need to label them. Right. I mean, I've been, well, we're on year 18 now, man. So I'm like, I'm a full grown career person. It's my 18th year of my career. You know, I've done it all. I started off independent. I broke my first artist independently. And I'm very fortunate that that artist didn't get signed because I wouldn't know what it's like to do your own thing. You know what I mean? I was this young kid out of Mississippi and we were the number two largest artists on my space at the time. And none of the labels would sign us, but we weren't connected to any veteran. You know what I mean? Soldier work got signed because he was connected to Colley Park. You know what I mean? But we were just us. Like we didn't have any industry veterans. So like, what they called us up to me is this young country dude from Mississippi and his young country artists, they not been to give us a deal. But that was like the biggest blessing because it forced me to figure out, you know, how do I do this on my own? And I didn't even notice until Gazi told me, Gazi came to me and he was like, man, you're the first person to ever put a mixtape on iTunes. And I didn't know this at the time, but I found a company called TuneCourt because I was like, I saw a beer commercial actually, funny as a Budweiser commercial. And it was two brothers. And one of them did the marketing and one of them did the brewing. And so the commercial was like, you can brew it, but can you sell it? And I'm sitting there and I'm like, damn, we making this music, but we not selling it. And so I figured out how, just before Google. So I still don't know how I figured out, but I figured out, okay, there's this company TuneCourt and I can put my music on iTunes. At the time, the only way I knew to get music to for sale was be with a label. You know what I mean? And so I put it on music on iTunes. First month we made $30,000. You know what I mean? And I'm just like, his name is The Joker. Oh, he's The Joker. Yeah, same as The Joker. So I put our music on iTunes. First month, $30,000. Second month, $30,000. Every month, $30,000, $30,000. And like, you know, coming from somebody who was dead broke, you know what I mean? Like that was life changing us. And so that gave me the window that it's possible to do these things on your own. You know what I mean? And so my next artist that I blew up was K-Camp. And in that situation, I did a JV. We're in the scope. But at the time when I did the JV, we were the biggest independent artist in the country. We had two songs on radio, top 30. We had Cutter Off and Money Baby, both in the top 30 of radio, which is radio at that time was completely major driven. You don't be independent and be up on radio like that. Especially at time. You know what I mean? Back then, that was like 14, like 2013, 14. So like we had two. And so I had taken him, if I knew what I knew now, I wouldn't have did the deal then because we already bigger than the artist on your label. So what do I even need? But I didn't know that back then. So I did the JV and now, you know, we getting pennies off of that. Like we recouped and everything. We did six platinum records back to back. You know what I mean? So we recouped all of that. So we get paid off that, you know what I mean? Twice a year, which I still think is BS. You know what I mean? Because when you were the major, they pay you two times a year and they're always late. I've never got paid on time. So I... You know what I mean? I'm getting the coins, the pennies off of that deal when we could have been walking away with millions had we just stayed independent. You know what I mean? That's the trick of it is they're still in your wealth. You know what I mean? They're making you rich. They're getting wealthy. And so that's what I learned in that process. You know what I mean? You know, so do you think those situations, like you said, you knew what you knew now, right? You wouldn't have done it. But from a business executive side, do you think someone needs to go that route to learn? Or like young JR started? Yeah, not. How would you do it? I did learn from those experiences, but the main thing anybody that gets in the building will learn is that you already had it. That's the main thing you'll learn. You going out in the building. Yeah, that's exactly. That's how you got in the building. The main thing you learn from going to the major is, damn, I already had it. I already had it. You know what I mean? That's the main thing you learn. But I would say now it's so different and so much better because we're not dependent on stores anymore. You know what I mean? Back then in the K-cam days, it's like we were still selling CDs. Like Apple didn't start into 2015. So I'm talking 13 and 14 when we were hot. So we're still selling CDs. We have iTunes too, you know what I mean? But for the most part, people are buying their music out the stores. You know what I mean? But now we're on DSPs. And so DSPs literally have what I call real estate for independent artists. So like this is where we put independent art. We had to put this many independent artists. So there's space for you without being signed anybody. And if you know a lot of these people in the DSPs, they're champions of independent artists. You know what I mean? Like us three sitting right here, young black gentlemen, right? Our counterparts are the people that are inside of these buildings. You know what I mean? So if you go work at Spotify, what's going to be your mindset? I'm gonna help everybody. And that's exactly the mindset of the people that's working inside of Spotify. You know what I mean? So the label is really unnecessary when the store now is somebody like you that's willing to help me. You know what I mean? So I'm giving you my masters just to go and talk to somebody that looked like me. When I could have kept all that and been talking. Listen, Carl Cherry's on Twitter, Instagram, you know what I mean? Carl Cherry is the head of Spotify Urban. You got people like Walter Tucker at Apple. He's all over Clubhouse. He's all over Instagram. Like the people who are in position to help you are not hidden away. They're not gatekeepers. They're public. You know what I mean? And they're constantly on a daily basis, a laser at Spotify. They're on a daily basis, tweeting, sending me new music. You know what I mean? So like your access to them is wide open. And so in order to sell music, you have to be in the stores. The major labels biggest whole was they control the stores and they control the media. You have DSPs and social media. So now why would I assign to you? You don't control social media. You don't control the DSPs. So therefore you're just a middle man, you know. And again, there are great people inside labels. I'm not, I don't want to talk completely down but we're talking from a business structure and a wealth mindset. It's unnecessary. You know what I mean? It's just an unnecessary service at this point. Now you still need experts. But what I've been telling people is there are so many experts out here that have started their own individual situations. You know what I mean? Joey I.E. left Interscope now has his own thing. Once my guy that just left capital now has his own thing. I can't think of his name. But Ray Daniels left Warner now has like all of the top executives are sort of, you know, branching out and starting their own things and will give you a way better structure than it has you signed to the major. So like you have these different experts that are around that can help keep your wealth in your pocket but still provide you the expertise like myself. You know what I mean? I still can provide you the expertise while helping you keep your wealth. And so for me it's like if you get to that level where you need those experts on your team they're out there now without having to give away everything. Beautiful, beautiful man. Well with that just a reminder in the bio of if you're watching on YouTube we're gonna have a link to give you an idea of what we're getting into together. As I said at the beginning of this podcast we have a really dope partnership. So if you go to braminnetwork.com slash shared information because we're bringing our minds together to give you some of the most valuable content out here because there's a lot of people who are doing videos and talking about things with very few who are actually doing it. Y'all heard this entire podcast. J.R. is more than doing it. And y'all already know what we do. We pride ourselves on people being people who actually do it and we wanna bring y'all more people just like J.R. So go to braminnetwork.com slash shared information to be listed in my podcast. But of course on YouTube the link will be in the description. Now with that being said.