 My friend Pat Dengler said I gotta stop by the Insta360 booth because they've got a cool new camera so I'm here with Michael Chabon who's gonna tell us about the what is it called the Insta360 ONE R, how you doing today? I'm doing fantastic, thank you for coming over. You're pretty excited today aren't you? It's day two of CES, I still have all my energy but I'm excited because of this new camera that we just released and it's been cooking in our oven for quite a while and we're really excited to finally be able to show it off to consumers. So this isn't just a 360 camera is it? No it's actually the world's first modular action camera and it has three different lens and sensor options that are fully removable and you can interchange each of the lenses and sensors to meet the demand of whatever you want to shoot. So that's almost like an SLR being able to change lenses. We took a lot of notes from what the DSLR market has proven over the years and what we've realized is for a photographer or videographer there's never gonna be one camera and lens combination that can suit all of your shooting needs. So what we're doing is we're giving our users options without having to buy additional camera bodies or lug around a ton of gear that they otherwise wouldn't be able to do. Oh okay, okay so why don't you describe what you have in your hands here? Sure, so what I have here is the base model of the Insta360 ONE R and it comes with three modules. It has a bottom mounted battery that clicks on and off and it's red so it looks cool. It is red, yeah it's our first red trimmed camera and then the other two modules basically separate you just pull them apart and we have the control module that has a built-in touchscreen so you can select all of your settings directly on the camera without having to use the app if you don't want to. And then the other piece is the lens and sensor module. So for the 360 version it shoots up to 5.7K resolution similar to our ONE X camera but with this it's been fully upgraded in terms of the algorithm that goes into the computations of the image quality. So sewing the stitching the two halves together? Well essentially the stitching is, I mean that's our bread and butter, we're fantastic at our stitching and that's what elevates our brand above the other 360 cameras but with this you're able to record H.265 and you're going to be able to output ProRes from this camera as well. So it blurs the lines between consumer ease of use and prosumer and professional power that folks need to actually monetize off of it. And so what he's holding in his hand are two 1-inch cubes they look like. The one is the lens and sensor combined right into one cube and then the other side is where the touch screen is. Yes so what happens is once you combine all three pieces together the battery charges the control module which then shares power to the camera module. Okay, okay so by the way he's pulling these apart and sticking them together very easily it's not like some big cumbersome latching things together he just shoves them together right? Exactly and so let me show you this next one. So what we realized is you know we obviously started in the 360 world. Right after I said it was easy. There you go you had it backwards. So well it doesn't matter right so here's one cool thing. You can create a traditional action camera with the screen facing behind you or you can take this lens and you can flip it the other way and you can have a vlogging camera. Oh wow that is really cool so now the lens you just attached that's no longer now we are talking 360 right you've added a different module. This is a fixed angle 4k60 lens that is an equivalent of about a 16 and a half millimeter so it's a it's a wide lens that you can interchange on and off and what we realized was 360 shooting is great but there's not always going to be a need to shoot everything in 360 so for those moments where where you you don't want 360 you can pop on this lens and shoot standard 4k60 content or you can go 4k30 24 frames you can you can yeah you explain like if you're if you're skiing you don't need to see the back of your shirt while you're recording the skiing so why have 360? Exactly exactly and then the uh the kind of hero piece and all of this the thing that we're the most excited about is the third module and let me hold some lenses there oh I got it it's got I've been doing this all day so with the third module uh this is a uh the first collaboration we've had with Leica. Leica co-engineered this lens and and the really unique thing about this is it's the world's first one inch sensor for an action camera. One inch sensor that's a lot of light. So and this is tiny I mean you can you can I'll put this the pieces together and you can feel it it weighs about 150 grams total and uh and that's and that will shoot up to 5.3 k resolution fixed angle from that lens. Wow so what what is the angle on that? So this uh this one is about a 14 and a half millimeter equivalent so it's also really wide. Oh wow wow that is and it's cool looking too. These three modules together you're right this doesn't weigh hardly anything and that's a small package that makes my uh micro for a third's camera look massive. And and what's what's really cool about this camera is the ecosystem that we're building around it so if you can see here on the camera there's a screw on and off lens protector so the first thing that always gets damaged with action cameras in 360 are the lenses. Oh yeah yep yep we had to get a new one because it had a scratch on it. Exactly and having these ridges on here allows us in the future to create filter options and attachable lenses and more pieces that will customize your your camera set. And and the other thing about the engineering of this camera is that uh we realized um if we create a modular setup folks at home will actually be more cost effective because they don't need to upgrade their camera body every year when a new one comes out and we can put out additional modules much faster than producing a completely new camera. Oh yeah yeah and then you get you'd have to think up a new camera model number and it'd be hard and confusing. Yeah right we're just you know we're saving our marketing team time essentially so but this is just these are just the hardware features and what's really amazing about this camera is the power that's packed into our app. So our app has always been kind of our hero statement the ease of use of a 360 camera being able to edit everything in reframe and share it all through the app having all these auto editing functions and we've taken that and we've applied it to this camera so one really cool feature that we have is uh is called auto frame and and again a world we like to be worlds first at doing these types of things but with auto frame uh this is our way of allowing users to automatically reframe 360 footage into flat 2d content. Okay so that's so when you're posting it somewhere you've got a you've got a flat frame you could show that is just the the direction that makes sense. Exactly yeah you take the best angles and moments from your 360 video and you just post that and and you know at at its core the advantage of having 360 footage for for regular flat content is you have a limitless amount of ways that you can edit your content and share it so one clip can be used so many so many different times. Now does it tell the user don't stand on the opposite side of the pretty thing they're trying to show so they're uh they do it right? It doesn't it doesn't show that but there are some really great tips available in the app that will that will help folks who don't have. Hey stupid get on the other side you've got it backwards right? Talk to your AI team about that one. Well noted we'll uh we'll put in the feature request today thank you. Absolutely uh so uh is this available today? This is available for pre-order today and it will start shipping in about a week or two and there's three different versions of it now the really great part is uh there's a twin edition available so for folks at home who are deciding between purchasing a 360 camera or a traditional action camera but don't want to buy both uh you can now get two for the price of one essentially so the twin edition will include the the standard 4k wide angle module and the 360 module along with the core and the battery all for about four hundred and seventy nine dollars which is actually less than the price of a of a gopro max their 360 camera. That's actually not bad at all now how about this fancy pants uh Leica the Leica lens that's where you start to sell on a kidney i'm guessing well it's not bad actually so we're we love to give value back to our customers at the end of the day right so the Leica module will be available separately for purchase for two hundred ninety nine dollars. Okay not a whole kidney. Not a whole kidney. That's not bad at all really when you think about what you're getting with that. This is a great set of stuff i know you've got a million more things to tell me but i'm gonna cut you off Michael this is uh this has been really cool so the website is insta360.com. Yes www.insta360.com or you can go to any of our social pages at insta360 to check out some of our cool content and learn more about the features. Very good thank you Michael this is fantastic. Thank you very much.