 I think if you're selling one, we're in the cosmaceutical space, we're not just an average cosmetic like because of the efficacy of our product, technically speaking, other brands have better other regular cosmetic brands have better margins. We focus on efficacy, which means we have to put more expensive things and it has to be clean and it's results driven. So it has to be top tier ingredients. I would say one that allows us to be great product wise, but it also makes us spend less money because we don't have the margin, right? So you always kind of have to weigh those pros and cons and say, okay, if I'm building a better product and it's going to cost me more, my lifetime value, my customer might be more, but I'm going to spend a lot more up front and my product margin isn't as great, right? So you have to weigh those and really decide what you want to do when you're building the brand.