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Published on Mar 26, 2018
Law firms with stronger brands stand out ― they charge higher rates and make more money. Your brand and website can be powerful tools to tell your unique story. Too many lawyers fail to take sufficient advantage of this; their law firms' websites claim that they “represent everyone from individuals to Fortune 500 companies in every practice area from ADR to Zoning, and are the best in all of them.” It’s neither credible nor persuasive. Rather than developing a unique brand strategy, they illustrate their websites with bland and forgettable “Law” clichés ― e.g. gavels, columns, scales of justice, skylines, striped books, smiling lawyers, etc. It’s a squandered opportunity; it's marketing malpractice.
This fun and fast-paced video blasts through 250 awful and awesome law firm advertisements, brands, and WordPress websites in two minutes. It clearly shows the difference a great brand can make. Looking like every other firm is a wasted opportunity. Check out 100+ popular and powerful branding examples from Fishman Marketing, developed on behalf of some of the legal profession’s finest and best-marketed law firms. For detailed law firm marketing examples and case studies, visit fishmanmarketing.com.