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Snapchat Tailors Ad Sales Pitch to Vertical Viewers

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Published on May 28, 2015

May 28 -- Snapchat is attempting to capture viewers with digital advertising targeted to the app’s vertical video style. Bloomberg’s Sarah Frier recaps her interview with Snapchat Chief Executive Officer Evan Spiegel for her cover story in this week’s Bloomberg Businessweek. She speaks on “Bloomberg Markets.”

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