 My name is Brydon Landow. I'm an artist and designer. I live in Venice Beach, California. Today I definitely have a message behind my art. A lot of it is subtle or sometimes not so subtle, social commentary, a certain satirical idea or a certain social issue or pop culture issue that I kind of have in mind and then I sort of take that and run with it and apply a lot of different symbolism around it to sort of tell a story. For the Purefix project this was a great new outlet for me. I've never done anything on a bike before. I've done you know some skateboards and some surfboards and stuff like that but a bike was a completely new kind of canvas. I was inspired to work on the bikes just because I love biking around Venice. It's so conducive to this lifestyle and I'm a huge fan of Purefix products and I just thought creating my own unique signature on one of them would be a great project and yeah really happy with the final result.