 Just make Alexa look like somebody, actually be a human, have Siri be a human. We've all been told you can use avatars and you can replace the human. So I think a lot of companies and a lot of enterprises really bought into that. There are places for avatars like let's say I want to know where to find a three-quarter inch bolt in Home Depot. I can have a conversation with an avatar. It's Harry the Home Depot wizard. Yeah, that can be an avatar. But if you want people to connect with it, then you need to use a human.