 Who's here? What's up? Grant Cardone. What's up, my man? Good to see you, man. Good to see you, buddy. Good to see you. He's in town for that Dodgers Astros game. That you mean that Dodgers whoop ass. Don't start trouble in Los Angeles. So I got a question for you. Yeah. How long you been an Astros fan? Ever since I started investing in Houston real estate. Number one, honest answer. Grant is smart. He knows that most business deals are not done in the conference room. They're done, you know, in the dugout. They're done in the dugout. They're done in the stadium. So did you get any business out of being there? What were you, right? Were you right? Row one? The dude that sold me the tickets, right? I bought him a few stuff up. Yeah. And so I sit down, we get there early, we were all excited. It's been my dream to be at a World Series game, much less game seven, you know? So the guy comes in, he's like, you bought those tickets for me. His name's Barry, awesome dude. And he's an entertainment transaction guy. And he says, you bought these tickets for me. He said, you paid a fair price. He says, I want you to come back next year as my guest, any game. So really, Show him this by the way. Really awesome. You're gonna 10X whatever you paid on the ticket in new Houston real estate. Ando, get out, get, get, get, get. I've never let my dogs inside because then they always want to come in. So we're gonna talk, we're about to do a, I've been to your house a million times, bro. You been here? Yeah, I've been here. Everybody's been to your house. You've been through, virtually through my podcast. We're getting ready to go record live and doing a podcast. We're gonna talk about how to invest your money. We're talking on how to invest your money. This is an investment master in lots of areas, real estate. Is that what people, you think, when they think of you as an investor, is it real estate or sales? I think people probably think about me as a sales guy first, you know, the real estate. But they don't know how big you are in real estate. It's been kind of quiet. You know, I've been helping companies grow their sales for 25 years and taking the money from that and investing into this hard asset real estate game. Right. What do you like better? Sales or real estate? Well, I love helping people. You know, when you buy real estate, you're not, you don't get the satisfaction of helping somebody right away. Right. And with the sales, you know, those two young dudes could come up to me in Beverly Hills and say, man, I was cold calling. You helped me or, you know, we work with a company like Ashley Furniture's got 60,000 employees, a lot of them on the floor selling stuff, handling phone calls. Not everything's done on the internet as you know, you know. So, you know, the sales thing, when you're helping somebody increase their income. Right. You're changing that guy's life. What's the best story you've seen? Rags the riches from using your sales stuff. Oh, Ty, there's so many. One that stands out. I mean, there's, every day I get a hundred. Like literally every day I get a hundred people saying, hey, you made it possible, introvert, you made it possible for me to pick up a phone. Cause introverted people, sales can be tough. Well, tough going in, right? What do you teach them though? Like, what's the core thing? Even the extrovert, the extrovert that talks too much. Right. You know, like you talk and pass a sale, talk and pass a close. You don't, you ask a lot of questions, you never get any answers. Yeah. So basically what I did was I got into sales when I was 17, 18 years old. When I was 25, I was forced into a sales job after an accounting degree. The seven years between 17 and 25, I hated sales. Every sales job I had, I was terrible at. Got out of college with an accounting degree and couldn't get a job. One out of four people unemployed where I lived. And the only job in late Charles, Louisiana, a refinery town. Well, that's right. You in Louisiana. I'm a Southern boy. Zach, how come every Nicholas Cage movie's in Louisiana? I've noticed that. That's why, that's why I liked last night that picture that hit the three batters. Yeah. That's what we're doing down there in the south. Was he from Louisiana? We scare the people. We hit them. That's my place. Yeah. That's my place. And get off that plane. Bill and Zach. We got Zach here. So what I was going to tell you on that was, was I got into sales job in the car industry. Right. You don't go to get an accounting degree to sell cars. Right. So I hated the job. Oh, why'd you go to cars then? Because the only job I could get, I was in an unemployment line. Yeah. I came and grabbed me and said, no, you're not going to pick that check up. And you're never going to take a check from there, dude. You're going to go sell cars. I said, I didn't go to college to sell cars. He says, you didn't go to college to stay in the middle line either. Yeah. So sure enough, he got me a job at a car dealership. Uncles are good. My uncle is the one who helped me get started. He gave me advice. You know what his advice was? Yeah. I was sleeping on a couch in a mobile home. He said, Ty, go into sales. And because he said, I didn't have a college degree. And he said, I said, what kind of sales? He said, the two that I know you can do is car sales, because that's what he had done, or financial services. And I said, oh, I don't want to do car sales like you, so I want financial services. Yeah, yeah. I hated car sales. Car sales is rough. They weren't those dudes. I borrowed three grand from my mom. I said, look, I don't know what I'm doing. I hate this job. And I was like, I can't quit another job. I lost five jobs. And I just came out of a treatment center for drug addiction. And I'm like, I can't lose another job. I got to turn my life around. This is a shot. And a guy gave me a tape. And I listened to it. I'm like, oh, wow, there's a way to do this. So I don't have to sound cheesy. I don't have to manipulate. It was a sales kind of technique. He's a sales guy. What was it? You remember the name? His name was Jackie Cooper. He was just an automotive guy. And so I listened to that tape. I ordered his stuff. I borrowed three grand from my mom. OK. And that's that knowledge thing. The knowledge, man, to know something. Knowledge. Knowledge. Knowledge. And then I became a good salesman. So did the tapes help you a lot? So much. What was he teaching? They were 12 beta. He was teaching old tactics. Like old school posing. Manipulation, closing, hammering, control, manipulation. But I needed to learn something. Right. Something better than nothing. And then when I got good at what he was doing, which wasn't really, it wasn't like bad manipulation. It was just like how to control a cycle, right? Yeah. Well, then I started really, it gave me a chance to get committed to becoming a professional salesperson. And then I started figuring out how to get rid of all the manipulation stuff and all the stuff that salespeople hate. You know, I got good at his stuff, but you can only get so good at manipulation before you realize that you're manipulating. Right. And what happened was my productivity dropped. You think you didn't believe what you were doing? Exactly. That's the first rule for me for sales, if you really believe. Because people buy off energy. They buy off confidence. It's not just logical sale. So if you don't believe, I was selling health insurance when I first started financial services. And I became like number three in the whole US for that company. But then I read through what I was selling. And I'm like, this is crap. And I stopped being a good salesman. Yeah, exactly. And I switched over to a better product. And then I went back. So believe in what you sell. Yeah. So you lost the motivation because it was crappy. So what happened was my productivity dropped. Yeah. And I started really looking at it. I became a student, really an observer. Yeah. And that I was 28 years old and started looking at, hey, I'm going to rewrite the sales thing. I was studying Tracy and Tom Hopkins and all these guys, all the old guys, right? And I'm like, I'm going to change the way. Brian Tracy? Yeah. Yeah. I said, I'm going to change the way selling happens. OK. And so I started looking at, how could I shorten the cycle? Because you created your own system, basically. Yeah, this is back in the day where you spend with the customer the better off you are. Right. And I'm like, I don't have time, dude. Yes. My dad died when I was 10. Older brother died when I was 20. I'm in a rush. I'm like, I don't have time. I was spending four hours with the customer to make 300 bucks. I'm like, this is stupid. Yeah. And I was the only guy saying that. I'm like, why would I want to spend? Is that a backgammon board? Dude, this is my favorite game right now. We have to play. I love the game. I've been playing since my grandma's. You know Bradley, right? Yeah. He owes me 6'10' right now. I'm assuming that's $600,000. $600,000, yeah. Here, come back. We've got a whole bunch of people waiting in here. Yo. Everybody went in here so they wouldn't be in our shot, but we thought we'd get you. These are Taz's children. This is the adopted family right here. One of your children? Got Ryan. Well, I got Captain Ryan. Yeah. Man, we've got a lot of people in here. He's the best looking in here. Captain Ryan, are you telling the third person about yourself? You guys brought me a little prize or what is this? A present? It's a gift that I win something. It's the Versace for everything you provided us with. All the opportunities, man, of value. So this is the least we can do. What do we got? Boom. Uh-oh. Oh, is that a robe? Oh, you're giving me the Hugh Hefner Versace robe. This thing right here, my man, you throw this on right after a shower. Samir, do you walk around with that? Please tell me you do. I have a blue one. Let me just tell you a rule I have. If another man wears my robe, I am never wearing it again. You can take it home with you. He's got the bulletproof. You need a bulletproof? No, he was saying he wants to wear it in my interview, and I'm like, then it's going to be interview of me. OK. I'm watching it with this, but I like the plan. I'll have to do a series. Zach should walk by with this. And Zach should go, guess what I have on under here. By the way, Samir, you're also in Grant's program. Yes, they told me. They're learning, learning from everybody. More people you learn. Everybody's got a different angle on life. Grant has his techniques. I've got a couple of techniques. Make war with a multitude of counselors, not just one. Some people are looking for the one. But don't get so many. You don't know what to do. Well, good news is there aren't that many people you can learn from. So even if you try, most people don't know what they're talking about. So there's a few. Rather have one bad general than two brilliant ones. Yeah, but I rather have two bad-ass armies. Because look at Congress, general. How do you explain Congress? Zach trumped us both. All right, let's go do this interview. Let's do it. Let's do it, man. Let's do it. We were doing a little talking, and let's talk into here. So, Grant, you were telling me your story. What was the day that changed it all? You remember one day? I needed a path to walk down, right? I got to know where I'm going. You can't have confidence without having a path. I got to know where I'm going. Do you remember a day in your life that changed your life? You told me you were drug addiction. You were unemployed. Kind of when the counselor told me I was coming back, man, that I'd never make it. He's like, dude, you'll never make it. Really? Give up the book idea. I'm leaving the treatment center. He says, give up the book idea. So the rehabilitation. Dude, these rehab centers? They kill people. They kill people. They destroy people. So how'd you get the confidence when they weren't giving you the confidence? Because I walked out of there and said, hey, dude, I'll never see you again. You will see me one day, bro. You will see me everywhere. So you laugh last. I love the skeptic. They help me. They're fueled. They have tremendous energy. Yeah. Let's go. OK, welcome, everybody. Tai Lopez show. Guess who showed up at the house? We got Grant Cardone. We're talking about how he makes over $287,000 a day. I didn't even know I made that. I know. I had to make him do it on the calculator. And over $700 million in real estate. Listen, that's a good number. It's almost a B. He's almost the three comma club. So what we're going to be talking about. Who gets the B first? Me or you? That and that dad. It sounds like you. That would be a great title. That would be a great title. We'll see. We'll see. Dude, what if we documented it? But that would be a comp. I don't like to build off pure comp. You're my friend. I don't want to only be competing. No, we would be inspiring one another. It's drafting. Drafting's a science. We've got to get to a T. Whoever's at a T first, Apple. Steve Jobs, Apple, he's going to be potentially the first trillion dollar business. The wager is whoever gets to a T first. No, that's not even real for me. I can't even think of that. Grant, don't be constrained. I am constrained at this very moment. I just want to tell you, I have a mad amount of admiration for what you've built. Well, me too, likewise. You've really pioneered. Let me just give you the compliment before you. All right, and cut me off. That's how confident he is. Let's see if I can get him to blush up. So just mad respect for what you've done online, how you built your name out, how you've really pioneered a lot of stuff that's going on online. Like a really lot of admiration for that. Well, I appreciate that. Now, all this other bullshit you do, I don't know about, but I do have. All right, let's talk, we're going to talk about practical tips. I want to give people. Let's talk about goals. Let's talk about goals. Let's talk about goals. Because the trillion. How do you set goals? Well, it's just so far out there, like I have to have something I can get to that I can eat, right? Yes. And I know you agree with that. Like the trillion, when you say a trillion, I'm like, dude, I'm not in the music business. I'm not in the TV business. I just like to pull his leg because he got it. This is a great book, the 10X rule. So I'm like, what if we change this? I'm going to just add two zeros, the thousand X rule, because he wants a billion, a thousand billion is a trillion. Yeah, yeah, I'm with you, dude. But I also think that like, you know. Yeah, you want to have realistic goals. Well, not, look, my goals are not even realistic. They're stretch goals, but they're still realistic. But for you to add a T to that. That was a joke. Okay. But here's what I believe on that. You have vision. You got good air. You have a vision for life. That's what I do now. I don't know about the trillion. That's a good hair. Zach's envious. No, you got to have vision. Your vision can be huge. Your vision could be to be a billionaire, a trillionaire. But like Grant says, you got to break it down in many goals today. I always say, I just tweeted today, you got to optimize today. Because today you pretty much can count on you're going to make it to the end of the day. Good chance. If you start projecting, I mean, people are like, what's my 30 year, you know, my 30 year goals. I'm like, that's too far off. So what do you have? Do you write down goals in the morning? I do, I do. No pad. I write them down in a pad with a pen. Daily? Every morning and at night. Okay. And any time I lose. But what about when you win? Do you do a gratitude? I write my successes every day too. Okay. So I write in the morning when I wake up. First thing I do when I wake up in the morning. Yep. And that's crazy. We're all control freaks, dude. No, we're going to get you. He's got his viewers here. We're going to get them listening too. Yeah. So I write them down in the morning and they change, by the way. Okay. Like I went on an aerial interdiction combat mission. An aerial? So you were like... Interdiction means to lay down so much fire you suppress the enemy. So I took all my guys, put them on helicopters. Okay. They have rails outside the choppers. Yeah. We all had AR-15s. And is this on a video game or you actually did? No, this is real. This is in a video game, in fact. And give me the helicopter. So we're on the helicopter. We're running about 60 miles an hour. We're shooting, we're laying down fire on targets. What state were you in? I'm in Florida, man. You were doing that in Florida? Yeah, yeah. So we just did this two weeks ago. And the point of it is to lay down so much fire on that target, right? That it can't move. And it just reminded me of the importance of having a goal. And it reminded me, years ago, I used to write in the morning, I own a helicopter. I wrote this when I was in La Jolla probably 25 years ago. I had this thing. You know, some of the things you just want, you don't know where they're coming from? Yes. I dropped it out years ago. Okay. When I got on that helicopter, I'm like, I want to fly a helicopter. Like I have no interest in flying my plane. I want to sit in the back, but I would like to pilot a helicopter. So you've got a Gulf Stream, but now the new stretch goal is not only have a helicopter, but pilot a helicopter. I want to pilot that helicopter. I got talked out of it because some guys said, man, it's the hardest thing you can learn. It is hard. Sometimes when I'm in a helicopter, that's why I only take helicopters with two pilots because you get one. I'm like, if this guy has a heart attack, I can't land this thing. They've got these little paddles. By the way, is this in or no? No, that's in the frame. Yeah, pull it back, pull it back. No, I'll show you. We got it. We're going to go right here. Is that, is it out of it now? Yeah, I mean, it's right behind the other one. Yeah, but this, let me look at the frame real fast. Oh my God. Keep talking. Oh my God. I'm a perfectionist for you. This guy, I thought I was bad. You're making me feel good. I thought I had character defects. Shit. Now you know I know. Put it back on this corner where I had it, okay? That's my goddamn camera. Grant, I'm giving you a better angle. Dude, all my angles are good. I don't have a good side. Grant, what about this? You know, that's my famous line when I do a selfie. Grant, he's a character. When I do a selfie with somebody, I'm like, I know I look good. Yeah. Do it a little more. Yeah, maybe get the line out. You got that thing in the way. Yeah. That ain't my thing. That's your thing. Dude, we both characters, man. Dude, they ought to do a movie about us, man. What would the movie be called? We're like the new Cowboys. We're like, what was that movie? I called the Internet Mafia. Yesterday I was with two guys. They both do about a billion in online sales. And I took a picture and I was like, welcome to the Internet Mafia. There is no, you believe in Illuminati? I'm dealing with this planet, bro. I'm dealing with what I can see, the what's in front of me. I mean, I don't have time for a bunch of conspiracy stuff. Even though I don't think the shooter Nandalay was the shooter. You don't. I was there. Okay. I was there that night. He lived below me for four days. We checked in the same day. So you didn't know him. He just happened to be below you. He was below me on the same side of the hotel. But you don't bring, I'm from Louisiana. You don't bring 26 weapons to go hunting. Right. Unless you got 26 people. Okay. You bring 26 weapons because you got, you're selling stuff. I'm a salesman. Okay. I'm a car dealer. Lots of cars. I don't bring one or two. You're going on a trip. You bring one car, maybe two. You're going on a shooting fest. You bring one or two, maybe four guns. Yeah. You don't bring 26. You bring 26 because you want to sell stuff. Okay. On that non-conspiracy. What is the topic anyway? No, let's go. I don't go down conspiracies very well. We're not going down conspiracies, but here's one of the biggest conspiracy theories ever. All right. So going back. I had his attention. It's in the back. Damn. I'm listening to him now. Yeah. My staff is back here. By the way, in every Patsy situation, there's always a witness. Right. Okay. The witness in this case comes down the hall. 200 rounds get fired down those hallways. Okay. Let me tell you. You fired 200 rounds of AR. What is that? A 223? Yeah. Okay. You don't scrape a guy, dude. Right. Okay. That hallway, that hallway. So it's so convenient to have one guy that gets a little scraped to tell, oh yeah, he was the one that did it. You need a witness for the Patsy. You know that? I was there at that. We were at the same conference and we jetted out. We drove by the Manila Bay in that country. It was like a country music festival. And we got on the plane. And when we landed, basically, a little after we landed, it was going on. And I'm like. We were playing poker at 9.58. We left the foundation room. We had a hundred people up there for a real estate investment dinner. I told the land at 9.58, because I looked at them all. It's two minutes before 10. I'm leaving for anybody else. Okay, let's grab Kevin Harrington, Shark Tank Harrington, and a handful of other people that want to go play poker. Let's get a table and let's play some poker. Everybody had a $500 buy-in. And I was going to wipe everybody out. I told everybody going in. Fucking gonna be ugly. One lesson you're going to learn from Grant is you need confidence. Grant is extremely confident. I'm going to whack everybody. You got to go in believing you're going to. So we're literally going at 9.58. This thing goes off at 10 o'clock. At 10 o'clock, he starts doing his deal, whoever. And we're going down. We literally passed by his floor. We got down. Kevin Harrington won the first hand. And literally two minutes later, the energy in the whole place just changed. And it got intense for the next one. And there was a shooting yesterday in Colorado. That's terrible. People running people over in New York. So one of the things, you know, if you look at Maslow's hierarchy of needs, you have five things that you need to feel fulfilled and happy. The bottom is physiological, physical needs. The second thing is safety. The third thing is love. The fourth is respect. And the fifth is self-actualization. But people don't realize, and why we're talking about money, is that the bottom two, the fact, money doesn't make you happy, but the lack of money removes the possibility you'll be able to do the top three. The number one cause of divorce, financial issues. And safety is a big one. And we see that in the world, and you can't completely control the world. People are shooting. And if they take away guns in London, they stab people. Money didn't matter that night. So we got trapped from 10 o'clock till 8.30 in the morning. It didn't matter how much money you had. Safety is more important. But we were separated. Captain Ryan was on the 48th. He was stuck there at 38th or whatever you were. And I'm stuck with 250 people. Nobody was armed except me. Oh yeah, okay. Nobody was protected. I'm like, we're in a room for 10 hours trapped. How do I know that they're not down there with me? So we live in a world right now that's dangerous. You people in California, y'all don't want to carry anything. Then I want to. It's just a pain in the butt to get a concealed carry. So it's terrible here. So all these soft targets. I go to the Dodger game last night. Inside the stadium is not a problem. Me and my wife, every time we go into any environment, we're like, what's our plan here? We always make a decision. Here's our plan. Whether we're at the theater, the store, we need a plan. Everybody needs a plan. You guys, I can't believe that happened. It's happening all the time. Wake up. Same thing about your finances. That's why what me and you do is really waking people up until they watch so much of it. They're just going, you know. What's the number one thing? You reach a lot of people. What do you see people? Number one, financial illiteracy. What's the angle there? All these wrong ones. Number one, buying $2,000 tennis shoes. Fucking dumbest thing you can do. Ha! Damn. Dumbest thing you can do. Let me just say. Are you going to clip that out? No, I'm going to keep it all in. He's making fun of me for spending two grand on shoes. No, no, I'm not, I'm not, I'm not, you know, you can, he can do it guys. But I do it as part of a social media outreach. No, no, you can do it. Because how much did you spend on the Astro tickets? Yeah, I spent a lot of money. The most money ever spent. You can call me out when we can have reciprocal call-out. And then we still call each other. Wait, let's say the number. It's going to be a fucking mess. These were 2,000. What was the 1,17? Okay, 1,17. 1,28 with everything. Now the only thing about it was the most expensive World Series tickets ever. Yeah, last year I spent $55,000 and I was the top one. I bought the top two. I bust your asses. But here's the thing. And we won. Did y'all win? But now the game, you didn't win. You're from Louisiana and Florida. What do you mean I didn't win, dude? I didn't win your team. But let me tell you why he's smart. Grant is smart because he bought those tickets. It was actually an investment because his Astro, he's doing deals in Houston and it's hard to get good real estate deals. And now they see him on the front row of the Astro. Obscurity is why you will fail. Yeah, you need to be known. Look how successful this dude is. People know him. Everybody knows Ty. Like him, hating, don't know who he is, what he is. More people ask me, dude, what's the deal with him? But they're asking, I said, you know what the deal is? You're asking who the dude is, man. And so obscurity, and you guys want your money more than you want to be known. And our parents didn't teach us this. Social skills, it's social skills. Networking techniques. Think about what our parents say. Hey, don't get in the limelight. Don't get known too much. Don't get too much attention. It's completely wrong. Save your money. No, no, use money to get attention. And so that's what I did. My decision last night, not only do I love baseball and I wanted to play baseball, and it's been a dream to be at the World Series. But I wanted to be on the front row, man. You know, the only guy that had a better look at the game than I did was the ump, the catcher, and the batter. Yeah, it's the same with shoes. I get these shoes. One of my most popular things I post on Instagram. On average, it'll get 500,000 views. Now, I like shoes because I'm a basketball. I've been playing basketball. I grew up in a family that was so poor. I got one pair of shoes per year. And I played basketball eight hours a day. Look at these, though, dog. Look at these. You can't compare those to these. What do you mean I can't? I'm going to compare them right now. For all of the shoes, these are the fives. I made about, shit, probably $150 million in those shoes right there. But it's not related to the shoes. You could have been barefoot, Grant. I'm pretty sure causation, correlation, the shoes. You call me Tarzan. I don't want to see you as Tarzan. Your wife, maybe, calls you Tarzan, but I'm saying. Because she watches me swing from the trees. All right, changing subject, extra conspiracy theories. No, but let me just say this. Grant, trees, OK? Like real estate. Here's a little tip on real estate. Do you know what I'm going to say? Big trees. Big trees? OK. Big money. Yep. When you look for real estate, you look for big trees. Right. Big, mature trees. Absolutely. So let's talk about real estate for a second. You built a $700 million empire. You sold over a quarter of a billion. What do people need to know? Because you have a cool angle on real estate, which is basically you're trying to buy larger apartment complex. You're not going for single family or duplexes or things like that. What's your opinion? Well, I advise people not to do single family. OK. Why is that? Because it's one door. Yeah. You got Facebook, Instagram, what it was. You got YouTube, Twitter. OK. You got four different flows going right now. Yeah. Never depend on one flow. Yes. So one front door is a death trap. So that's what it says. These are lies. You brought it up earlier. What's some things we've been talking? You talk about knowledge. Yes. You know, you were taught to buy a house. It's a dumb thing. Those houses were built not for you to have a dream. They were built for banks to lend you money. Yep. It's the only reason. Nobody, Warren Buffett owns one home. He's owned one home his whole life. It has nothing to do with his net worth. Homes are freaking 1%. If you take the last 32 years, 1% growth. Yeah. Homes only do well when people get leverage. Yeah. After you take out inflation, meaning money becomes less valuable over time in general. Sometimes there's inflation. It's been less than 1% or 2%. It's nothing. OK. And the biggest problem with the home purchase is that you lose your mobility. You want to be able to move. People need to move, particularly today. This isn't 35 years ago where you had a job. That's why rentals are up, which is good for you because you're the one controlling the real estate that they're renting. Yeah. When your mom and your dad said, hey, the landlord makes all the money, what you thought it meant don't rent own, but what it really meant was be the landlord. Exactly. When I got into a nightclub business, I went to a nightclub and I paid $20 for a drink or two. And I said, wait a sec. I'm on the wrong side of this. I went to Vegas the other day with my buddy. My buddy's made about $1 billion online. And we were playing Blackjack. And he goes, wait a sec. I'm on the wrong end of the table. I should be. I want my people dealing. Exactly. Not receiving the cards. Yeah, exactly. There's no money. In Vegas, you don't make, you make nothing in Vegas. I don't care if people tell you, oh, I made $100,000. In the end, Vegas wins. And in the end, what you're basically saying is society has pushed people to be people who play Vegas and never build Vegas. The banks built those houses. The banks, these guys are brilliant. They're brilliant. Wall Street's brilliant. How do we keep their money? How do we capture their money? I'm going to eat $100,000 while we go. Let's sell them a house. Let's get them houses. Let's get everybody houses with no. I want $100,000 in Vegas. There you go. And that was for the banks. The 401k was for the banks in Wall Street. Those are the compound interest concept. That didn't exist today. You're earning 0.04% at the banks. Let's go back to this, Grant. Now you're making over $280,000 a day selling various products online. And I've never thought about what I make a day by. Oh, we had them calculate it. I like to calculate all my goals daily because I feel like I can control the day. So take us back. You're unemployed. You're an unemployment lie. 25. You're out of drug rehab. Was that around the same time? 25, yeah, 25. From 16 to 20, I had more money when I was 8 years old than when I was 25. A lot of people can relate. I can relate to that. So what got you off the unemployment line to $287? I was on the unemployment line. I was 23 years old. I had a drug problem. I hadn't made it out of the treatment center yet. Or I hadn't gone into the treatment center. And I was 23 years old. Just got out of college with an accounting degree. And the unemployment line, my uncle rolls up, says, what are you doing here? He went in there to cash a check. Or some government check he got from somebody, some section 8 housing he was doing. And I said, man, I'm going to get unemployment. I can't get a job. One out of four people unemployed. Yeah, this is Louisiana. And this is 30 years ago. So this is back in the day where the unemployment numbers were reported correctly. Yes. Not like they are now. Yeah. Now everybody's trying to manipulate the numbers to look good. And I lived in a refinery town where it was that you either did hard labor or what your parents do. My dad was a sales guy. He died when I was 10. And then my mom never had a job. How did your mom sustain you when your dad died? He died. There was life insurance. She then protected life insurance. So I'm getting a lesson. She was clipping coupons to protect the money. She didn't know how to make money. She didn't know how to bring money in. So when I was 16, I'm like, I'm not going to do this middle class thing. Because she'd keep telling me, hey, you should be happy. She was really poor. She grew up food line poor. Because Louisiana, some of the deep South, I live there. The South has poverty. I lived in North Carolina. In Raleigh, you go into some of these projects. Halifax, Corp. California has poverty here. Everywhere, everywhere. It's in a Honda. It's with an iPhone. It's just you're deluded. You're going to the movie theater. You're buying nice tennis shoes. But there's really poverty. The entire middle class, I mean, if you really want to call us there. Is your advice to people, forget the middle class? The middle class, the last, no, you don't want to forget it. You want to run from it. Why do you want to run from it? Because that goes against everything that... Like it's ISIS. Like it's ISIS, dude. It is terrorism. So why is it terrorism though? Because you go to sleep in it. I'm better off than the people in Afghanistan. I'm better off. The comparison. The middle class is built on a comparison. I'm not in poverty. I have food. This is what my mom told me the other time. You have a bicycle. We have a car. We have a roof over our head. We have heat. We have running water. Be grateful. You have clothes on your back. And that's where the trap gets set. I'm better off than others. This gratitude thing. But is there a tendency or a possibility that you become ungrateful? Because on the rise, like no rise is overnight. No get rich quick is a scam. So I say getting rich quicker is a possibility. But is there, if you take that mentality full board, do you ever feel like people might go, well I'm only making, I've got one of Grant's programs I learned to sell. I'm only making 150,000. Last year I was making zero. Shouldn't there be an element of gratitude and how do you balance that? Yeah, but I didn't say there shouldn't be a gratitude. You should be grateful, but you shouldn't be satisfied. So the differences, I like that. I posted it on one of my most popular Instagrams was, it's okay to be grateful, but never be satisfied. You should always be grateful, even when you're losing, dude. Like I'm at Mandalay Bay and I'm captured in this place. Okay, I'm not dead. I have a Glock 26. I have four clips. I'm the only person in here can protect myself. My wife knows what to do. So I'm alive right now, but you need to be ready and you need to stay ready. So every situation has something to be grateful for, but you don't wanna use the gratitude thing as a way to accept that you're operating below your potential. And that's what I did. You wrote a book. Let's talk about your book. I've recommended people read it. You've written a couple of books, but one of your most well-known, I would say, is this 10X. So is your basic philosophy in this book? Take whatever you grew up thinking you would make. Basic philosophy. Thinking with life, multiple, excuse me. Multiply by 10. Whatever the target is. If you think, okay, man, I wanna make 80 grand a year, all the books suggest is like, you need to think 10 times bigger than that, because basically what you did was you adopted somebody else's idea. Your ideas are small. Or construct a big tree. Well, they're constructed by our, the influence around us. So when people say, oh, I'm gonna write my goals down, that's good. Or I'm gonna go do the thinking, grow rich thing, or I'm gonna do the secret. Some people conceptualization, they can't even dream correctly. But exactly, that's the problem. Like I just want a good job. I want a good family. I want a house. The thinking, your goal setting has been influenced by your environment. So if you just think a little bigger, look, all you gotta do is go back to 2007 and understand somebody set the wrong goals. Okay, half of America got wiped out. We forgot about that now. But half of America. So it's gonna come again sooner than later. There'll be a recession every 10 years or so. The next one will be so deep, so brutal, and so long, okay? You think it's gonna be bigger than 2007? Is that your prediction? No doubt about it. What makes you think that? What are the indicators? We have almost 40% more debt. Yeah. There's no way. More debt and income hasn't gone up that much. Productivity's not up. Look, the Dodger Stadium had more tickets for sale. Yes. Then 16,000 out of the 56,000 tickets were for sale. Why is that? Yeah, people can't get that money. People are broke. That's the one thing I've learned from social media is you can't fathom, and especially you and I, we grew up, neither of us grew up with handed business or handed a billion dollars or anything like that. It's easy to forget. Most people are struggling to finance. And I try to never forget that. So one out of every five days this year, the stock market hit a record. Yeah. Almost 20%. And what goes up must come down. One out of every five days has hit, this is crazy, dude. Yeah. Maybe one out of six days, a record. So what's the practical? That money's all going to a handful of people. So what's the practical tip? Somebody listening, they're struggling financially, they hear your story, they see my stuff. What's something somebody can do within the next 24 hours that allows them to think bigger, go sell something, sell anything, go sell your tennis shoes, sell something. I totally agree with that. Immediately. Commissioned sales. 100% commission to you. Go sell something at your house you're not using. Anything. Now why do I tell you that? Because you want to go raise money right now. Like who's got my money? This is my mantra when I wake up in the morning, right? You know, who's got my money? Who's got my money? And you're saying that a lot on social media. Who's got my money? So you need to go out and collect it. I need a target. Who's got it? Like quit saying that you don't have it. You can't get it. Who's got what should be yours? Yeah. Rather than saying money won't make you happy. I don't care if it makes me happy or not. Dude, when you're broke, you need money. Yeah. Money's oxygen. When you don't, when you have it, you forget that you have it. The second someone put your head under water, you remember how important oxygen is. As soon as I get it, I get rid of it. Yeah. So you get rid of it. Your big believer is not hoard it and reinvest it. I get it. I don't spend it. I'm very frugal. Yeah. So I get it, I stash it. As soon as there's a little mountain, I push it. And what do you push it? You like push it. Real estate. Business. I push everything into real estate. Everything into my main business, first into myself. Yes. But you can only spend so much on yourself. Yeah. In self-development, right? Yep. Sooner or later, that should start working. If whatever you're doing is not working, you're doing the wrong thing. Yes. Second thing you're gonna push to is I'm gonna push to my business, whatever that business is, that's giving me that first flow. Yes. No matter how small that first flow is, you need to keep feeding that thing. Yes. Right, so that it blossoms. Absolutely. And then when there's enough left over and you got a big freaking blossom, then you push that off to the side. And what I wanna go into at that point is something that's indestructible. Real estate. No, and that your business is destructible. There's not a business out there right now that's not destructible. These phones, the Facebooks, the Googles, the YouTubes, they will not exist for sure in your lifetime. Somewhere in the next 20 or 30 years, there won't be a Facebook, there won't be an iPhone. Maybe faster. Maybe faster. Exactly. Companies come and go. Myspace comes and goes. I mean, you'd be surprised. You go for it. Yeah, look at the GoPro. There's gotta be worth. How many billion they turned it down and then they harness over two. The Blackberry's done. The taxi cab drivers, like the Cowboys, the Horses. It's like the Bible says. The Dodgers. The Dodgers. Yeah, they may be bad. They may be, don't piss off this town. I want you and your pilot to get off the ground. We don't wanna riot to meet you at the private airport. But remember, all flesh is grass. That's one of the oldest proverbs. And what that means is everything comes in a cycle. The grass grows, it looks great, and then it's gone. But you diversify with real estate. No, I don't do it. You push all in on real estate. I'm all in. I mean, I like what Mark Cuban says. Diversifications for idiots. But another thing that we were taught in the middle class. Diversify your assets. Be in 100 investments, right? Why? That's mutual funds. That was for Wall Street. That pitch was for Wall Street, saying you're too stupid. I wanna go all in on one thing. So I'm gonna miss a whole bunch of stuff that you might invest in. Because I want hard assets that produce cash every month. I don't build anything. All I do is buy trophy income producing location A properties. Yep, and if you go back to Maslow's Hierarchy of Needs, what's at the bottom? Physical. So the good thing about real estate, what Grant's saying is no matter what, people will be, 2,000 years ago they were building shelters, and they'll be doing it 2,000 years from now. People must have it. Now the prices will fluctuate. There are bad real estate deals. You can, one of my business partners was a billionaire in real estate. He told me back in the 80s, he built an apartment complex, condo complex, and the thing went, he literally bulldozed it. So you still have to be smart in real estate. But what something people need to know. You have to have cash flow. That's why the single door doesn't work. But cash flow is great to have a business. He's generating 287,000 a day with an online and in person sales belly to belly business. And you can push that over also into a hard asset. So I tell people, it's not that diverse of a case. I mean, I know Mark. Mark Cuban, what he's saying is, he's not saying you should never diversify. But wealth isn't created by diversity. Safety is created, but wealth is created by focus. Yeah, yeah. You want big bets though. Look, the reason Las Vegas exists is not because the odds are against the player. It's because the players never play big enough. To bust the bank. If a bunch of whales went over there. They won't let you. They'll kick you out. They won't even let you. Why do they have the limits on the game? Cause they don't want to get broken. Because people don't bet big enough. Like that's what my family didn't teach me, man. My family taught me to play a little game and they loved me and they were awesome. My mom's job was to protect me, right? But so nobody said, dude, go in. So the problem with most people can't go all in because you guys don't do your homework on one thing. You study 50 things. Rather than becoming an expert on one thing. So your core expertise, you would say, has been sales and persuasion. I know sales. And real estate. And I know real estate. I know real estate better than I know sales. I have a tuning fork in me. And people don't realize that. That's one of the things I want to bring out that this guy knows a ton about real estate. It's kind of like me. People in the modern world, people compartmentalize people. So people will sometimes meet me like, oh, you're the Lamborghini guy. As if I only know about Lamborghinis. And then they meet me. I had some people, some billionaire on a podcast, not too long ago. And at the end they were like, wow, you actually know about business. But remember, that's going to happen to each of you. You'll be pigeonholed. And it's actually okay. They sleep on you and they don't realize you're building a $700 million real estate portfolio. My first job was a car salesman. That my first real job that I finally made. It was my sixth job, but my first commitment. And I'm like, I'm going to get great at this job. I hated it, by the way. Yep, hated it. And I said, I'm going to get great at a job I hate. Yep. And then I'm going to quit. Yep. Okay, once I, but I fell in love with it, dude. I was like, man, I'm good at this, man. I don't need to lie to anybody. I don't need to cheat anybody. I don't need to manipulate. And basically what I discovered was another way to sell things. The way that people wanted. Give them a price. Tell them how much it's going to be. Tell them if you can't win their business, no problem, right? What is the core grant? Cause you have your own philosophy. It's not manipulative. So yours is be direct, be to the point and keep it a short sell cycle. Don't try to read tones and personalities or match. Don't try to do any of that hookey shit because. You're talking about mirroring. He's talking about a principle called mirroring. Yeah. And I don't believe in it because look, the only reason you'd want to mirror is cause you don't want to have a full pipeline. The way to win in business is to have a full pipeline. Amazon wins. Top of the funnel. Top of the funnel wide. I agree with you on not mirroring. I do like reading personalities. So it's okay. We have a slightly different philosophy, but for sure the cheesy mirroring, if you lean forward, I lean forward. You start looking like a whack job. You guys that think that I have folded on, I guarantee you there's some comments in here. Oh yeah. I started this with my arms folded. They're like, oh, he's closed off to, that's all bullshit, dude. That's some psychologists, okay? Yeah, that's not true. You guys getting your information from psychologists. That's more style. Some people sit like this. It's dumb. Hey, by the way, snap a little bit. Either Sam or Zach. What do you want, Ryan? I'm doing a video. Okay. We're good. We got 4,000 live current on Facebook. So let's, back to the, back to what I do, right? So I basically took the automobile industry. I saw a problem. I'm like, nobody wants to spend four hours in a car dealership. Yep. So I was 29 years old. And I'm like, I'm gonna turn this sales thing upside down in the car industry. Only thing I knew was cars. Yep. Well, I turned the car industry over. Like every car dealer in the country knows me. If you're looking for a good deal on a car, right at the end of the negotiations, say I know Grant car don't, and I guarantee you'll get a better deal. Okay? Really? I'm gonna try, Grant. I hope you're throwing out real theories. No, no. Because I'm going to do that. No, no. Number two, number two. Can I wear a mask of yours and just pretend I'm you walking into the dealership? Just at least, just at least. Number two, what I realized was every industry had no problem. Right. People suck at sales. It's too long. Even restaurants suck. The whole thing, think about how primitive the concept was. Yes. Okay, this sales was created years ago when you went door to door. And but you had to travel across farmland. And like you, so you sat down. So you're saying it needs to be updated. You've updated the system. You got 3.0 sales. Transparent. Yeah. Okay, fast. Tell them how long it's going to be. Tell them what you're gonna do. How do you, do you believe in overcoming objections? This is a comment. Absolutely. So common thing. What's your favorite way to overcome an objection? First of all, treat the objection like it's a complaint, not an objection. Okay. So as it, let's say you- The price is too high. I agree with you completely. By the way, I knew that before you did. Yeah. Okay. So you say that to them? Yeah, I knew that. Like I'm selling this watch. I watch this 70 grand. Man, I, you know he's gonna say too much. Yeah. So let's say Sam says that's too much. Of course it's too much, man. Of course it's too much, dude. There's 25 of them in the world. Right. Okay, these are Mastercard America Express. Nobody buys this watch because it's not too much. They buy it because it is too much. Right. You know? So you flip it around. Yeah. Somebody said reverse psychology. No, no, no, it's not. You guys getting all- He's calling you out. It's not reverse psychology. No, no, it's using the energy. Yes. It's more Kung Fu-ish. Yes. Right? Or Jiu Jitsu. Jiu Jitsu. Yeah, there you go. Kung Fu still strikes Jiu Jitsu. Yeah. So. So basically it is, look, it's integrity selling. It agree with them. Do you not, do you, have you not thought? That was a lot of money for a watch. It's reframing, we can say. Exactly, it's like, just agree with them. It's just like, be honest. How about be honest? Yeah. Okay? Those shoes, man, they're too grand, dude. That's a lot of money, right? You're right. He knew that. Might be why he wants them. What about the objection? Very common. I'm very interested. Let me think about it. For those of you doing sales, it's gonna be one of the most common objections. We should do a course for these people like basic stuff. Of course you wanna think about it. We're working on a course for you guys. Of course you wanna think about it. Of course you wanna think about it. How long have you been thinking about it? Because if you're the kind of person that thinks about it, you thought about coming here. You thought about calling me. Right. You've been here probably visited my website three or four or five times. Yes. By the way, these skills that we teach people are definitely website and internet transferable. And this is stuff they should've taught us in school. By the way, the fact that sales is in a required part of, everything you do in life will have some component of sales. Whether it be getting married, whether it be getting a business part. You have to persuade people. People have their own worldview and you have to be able to interject with your worldview. Yeah. Or else you're always taking advantage of it. You guys that wanna hide behind a computer, you need to learn a sales game. So sales, what is... There is no difference between selling on Facebook or selling on the phone. No, it's all the same. Or door to door or over the phone. But there's a few advanced strategies when it comes to online, but the same psychology exists. Psychology. Talk, talk, talk. Same concept. Same track you're running down. You basically have the procrastinators. Totally. You have the people who are hot, ready to buy. Why do people procrastinate? See, that's the thing to ask yourself. Because of uncertainty. Fear, uncertainty. Yeah, fear and uncertainty. So the thing you wanna do with the customers, you wanna raise their certainty, not reduce it. You definitely don't wanna challenge it. You wanna raise it because when I raise somebody's certainty, then I make a decision. Yep. So uncertain people... Do you think that's just giving them more information? Cause that's where people go... Yeah, in room. Room to breathe, right? Room to breathe and room to move around, right? And maybe it means you need a follow-up. Like we have a program that's just follow-up. You're not gonna close everybody no matter what you do. What percentage of deals do you think can be closed realistically first time around if they're $500 plus? In your mind, if you were at your call center... Tiny. Very tiny. And on average, how many... I wouldn't even... Three? I wouldn't even measure it. I wouldn't even measure it. Calls? How many would you want for one person to close a $500 deal? What do you think? Three? Five? More like 12. 12 calls. So do you do little calls? Just, hey, what's up? I thought I'd catch up with you. Hey, what's up, man? Text, email, gift. So it doesn't have to be all phone calls. It can be text. It can be email. Elena, you met Elena. I called her 26 times over 13 months. Yep. I didn't expect her to close the first time. That's how you got married. Yeah. She didn't put you on block. She didn't block you? I have a guy that I've been calling for 17 years. Dude, I still haven't closed it. 17 years? Still haven't closed it. What kind of deal is it? I'm a wacky. It's not marriage, right? I'm a wacky. I'm not going to marry him. OK. I mean, you've written from a layman to 17. Hell no, Florida. Florida, we're not alone in California. So changing subject once more. For somebody watching. NED, hashtag NED. For somebody watching, what did they need to know if they don't know anything about sales? What would you tell them to start? Go start sell cars? No, I would sell something in your house. I wouldn't go get a job. Online? eBay? I'd find something in your house you hadn't touched in a long time. Maybe even more importantly, take something you love and sell it. So what's an example? Quit. The shoes. You'd send the shoes, something you got from some park, a jersey, something you spent too much money on that was stupid. You need to know that you can raise money. If you don't want to sell any of your shit, then go to the street corner. Go get on the street corner, and go stop cars and say, give me 20. Right. We just raised it to 100. You think cold cars? See, that's why Mormons are so successful. Because they take their kids, and they make a cold car. The two-year mission. The two-year missions. That's great. That's an example. The Mormon, you don't have to be Mormon to learn the principle, is that sticking people there and saying, Confront. Go get over your fear. Confront. People are afraid. Confront. I tell people, you should only be afraid of one thing, and that's living a crappy life. Yeah, I agree with that. Besides being turned down as part of the game. Yeah, yeah. And my real estate background, I'm not transitioning here, but I've never read a book on real estate. And I'm not bragging about that. He's written some books. But not on real estate. That's coming next. You're going to have a real. I know you, Grant, but I have walked so much real estate. Just don't have an NED book. I'm not promoting the NED book. I'm out. Rents go up when you solve the NED issue. I'll have a RFP. But you see, a lot of people read books. I think you'll disagree with me a little bit on this. It's good to disagree. People like that. Drama sells. But I think the people that do read, read too many books. Depends on how fast you read. But you can get too much information, but it's hard. If you follow my 50-50 rule, you'll be good. 50% of a wise general plans, but doesn't overplan. I guarantee. And a wise general attacks, but doesn't overattack. I guarantee there's at least eight to 10 people that you've read that were miserable motherfuckers. That I've read about? You've read their books that had failing marriages, could have committed suicide, freaking junkies. I'm like, dude, who do you want to learn from? You guys got to start picking who you're going to learn from. I read from. I try a business. I read from the best. Me and you have different styles, really different. But I think we agree on more points than we do. So people need to pick one or two people. I'd go deep on a guy before I'd go shallow on a bunch of people. Right. I go deep on Warren Buffett. I think he's the best businessman walking our planet by far. I read his, he puts out an annual newsletter. He said he was deep on Warren. Oh, hell yeah. My business partner is you got Warren Buffett's basically god to them. And by the way, why does Warren diversify? Not because he wanted to. He has so much cash. So much money. He's got 100 bills. By the way, when he goes, he goes all in. He does two deals on average a year. Since 1965, he's done about 75 deals a little bit more. Let's say 100 main deals. He has 75 holding company, making 200 bill a year. So there's good money. You sure look good tonight, man. Me? You look good, man. I thought you were talking to the camera. Now you, you look good. Give him a little. You know, I got to try to keep up with you one way or another. You look good, man. Just with a suit. So somebody say, yeah, it's $400 million. Yeah, what Buffett, here's Buffett's philosophy. Buffett basically says, we'll get this on snap. Flash it, always. One of the things that Buffett says is, if you want to get rich, put all your eggs in one basket, but watch the basket. And he doesn't mean you shouldn't diversify. What he's saying is what you're saying. You must focus. And I say, you could build multiple streams of income, but you got to build them one at a time. Yeah, yeah. I agree. It's like a building a house. You've got to build a first floor before the second. You can't do half first and half second. But don't get rid of the first floor. No. Don't, don't get the first floor, build the second floor and say, OK, now I'm going to bulldoze the first floor. That's what a lot of you guys do. You've got one stream coming. You add a second one. And you freaking neglect the first one. And you end up with half. Exactly. So rather than two. So what I did was I took my first job. I never left that first job. Still today, I'm still doing that first job. I never leave that first job. Then what I do is I add a symbiatic flow to it. I try to symbiotic the first one. So whatever I'm doing here, it moves this one. That's like Confucius said. The man who chases two rabbits catches none. But you can catch one rabbit and then move on to the next rabbit. What we say in Louisiana is you catch a fucking rabbit, you barbecue him. You eat him. Just, I think, just post it like that. You eat that rabbit. That is a little more southern version of Confucius's. While you chase a rabbit, he's not going to eat him. That's just dumb. You're a magician. What if you're selling the fur? Or what if you want a bunny rabbit for your daughter? I like that idea. For money, for Easter. For any date, hashtag any date. Hashtag, that is not a, do not do that on grants. That's good. So next question, I want to take a question that I saw come up here live, OK? So somebody said, how do you invest if you don't have any money? Go get money. OK, so how do you go get money? Who's got your money, dude? You went out, you said you told me you started money. You were able to borrow some money. Just so everybody knows, because some people compare me to Donald Trump, right? I borrowed three grand from my mom, and I paid her back 30 days later. So how did, what is the message though you had to say, what do you have to say to her to get her? I went to my mom and I said, mom, I need to learn car sales. I found this program I want to learn. She's like, you don't even like car sales. I know, I don't like it. I need to learn it. I need to learn how to do this, and then I'm going to quit it. I have to get to something. And you bought a tape. So you bought like, oh, VHS, oh, Beta. What was the name of the guy? Jackie Cooper. Jackie Cooper. Isn't that a baseball player? No, no, no, no. He was teaching sale. Oh, Jackie. Who's Jackie Cooper? A lot of baseball players have sold cars. Oh, hell yeah. And a lot of athletes lose all their money and then go back to selling cars after they play. And some people here are going to be like, oh, he's a car salesman. He sounds like a car salesman. You guys need to quit hating on shit you don't understand. I'm telling you, you need to quit hating. So many people out there, I don't want to do that job. I don't want to make somebody else rich. You guys got the wrong ideas. If you're going to get rich, it's because you're going to help somebody else get rich. Yeah. Joel Salads had told me a man or woman can do anything as long as it's not forever. So don't be too picky. When you're completely broke, you can do anything as long as you're not locking yourself into a 30-year bad run in some nasty business. But if you're going to do anything, even when you get to the top of the food chain, the guys that I know that are really successful and happy, they'll pick up a broom. Yeah, but you don't want to toilet. When you're at the top, you're not sweeping every day. You step into like Google, some of the CEOs of the largest company in the world. They'll go do customer support twice a two days a month. Yeah, you got to always keep connected. But you should delegate out as you build. So how do you build your business? You can't do everything. How do you delegate? Well, I mean, I just do as much as I can. Because you have a big team. Yeah. Do you have what? How many people in there in Florida? I came to your office. We have 70 people there, another 150 in the real estate. Do you use a traditional hierarchy? You've got a CEO, you've got bosses. Not really, I need more of that. I was with the founder of ABC Mouse today, 600 employees. Place is so organized, man. It's just like. So that's not your forte? No, I'm not a good organizer. But I need to learn that game. Yeah, so there's always something to learn, right? What are you reading these days? You don't read much, you say. Well, what do you read? What's a book that's changed your life beside your book? All I've been reading right now is real estate, is performers and deals. I mean, I've been reading so many deals right now. What's got you excited? You know, the real estate, I think it's a huge play. I think that we're in the next cycle for apartments is going to last 35 years. Are you worried about a depression? No, no, no. Because you'll be buying cheap. No, I'll be. A contraction would help me. That's what I'm saying. It would help. I mean, there's a contraction and recession, and you're on the right end of the deal. What happens with my real estate? Is my real estate can go down in value, but I'm not selling it. Right, that value is just. As long as the cash flow's there. The cash flow doesn't change. Like in 2008 and 2009, I kept getting rent, man. The rent never stopped. So that's, as long as you have cash flow, this is what people don't understand. As long as you have cash flow, you don't lose. Because if I have time, apartments double every 10 years. Every 10 years, I get them double. I'm going to get it no matter from the top, from the bottom, I'm going to get it double. Most of the stuff that I buy, we look for a 300% return over eight to 10 years. And that's counting accumulated cash flow. Cash flow, and we just wait for that part of the cycle to where I want to sell now. Yeah. So you want to sell? It's indestructible, because we're going to become Europe here, where it's unaffordable. It's unaffordable to buy. You think so? You think America's headed in the direction of Europe? We have the lowest home ownership in America that we've had since in four years. He thinks America's going to become like Europe. No doubt. Because we're there now. People used to only spend about 25% of their income on housing. Now it's going up, up. In Europe, people spend 50, 60%. We have the highest lease rates in the history of the automobile industry. Why is that? Because people can own. They don't have the down payment. They don't have the monthly payment. And it's becoming cool to use rather than own, right? So I lease my rolls. It's better to lease cars. And it depends on if you have a business or not. In America, if you don't have a business if you're an employee, you can't usually deduct a lease. So that's why I said it. I rent my home. But all you homeowners out there, all your tax deductions are about to change right now. So I think for the better, for the worse. For the worse. For home ownership. And it should. It's a dumb investment for you. So we'll get a lot of it. The home ownership thing is like, people are so like, no, that's my thing. It's a dumb thing. A lot of antiquated ideas. So I own a company that I can rent from. So I can own this structure, in a structure, and then rent for myself. I'm a good tenant. Exactly. So I get 100% of all the great. There's a lot of tricks for those of you, as you get bigger in the game of business. There's a tremendous amount of tools out there when you become sophisticated. Like you said, buying, leasing back to yourself. I think that question that guy asked about how do you buy apartments if you don't have any money? You don't. You don't buy anything without money. Yes. So that's why they need something, sales. Learn how to sell something. Start a business, sell online, sell something in your home. Because most of you don't have any goals. The reason you don't want to sell is because you don't have an end goal. It's what he said. You can do anything for a little while. So I did the sales game so that I didn't want to be a car salesman. I did it so I could get my money. You planted a seed that you have now grown into a large tree. Now I knew, oh, I can control. I could talk to people. I learned a skill set, right? So I'm really thankful to the auto industry for that. But then I took that, saw an opportunity, sold a solution to that industry, got money, took that money, and put it in the real estate. I only want to know how to sell because it's survival. How'd you learn real estate? What got you? Just trial and error? I walked apartments every weekend for three years. And how'd you learn? Didn't buy one deal, didn't buy one deal. Okay, so you laid the foundation. You laid the foundation. That means by the time I was 33 years old, I had looked at probably, I don't know, thousands of units. That's by the way what Arnold Schwarzenegger did. Arnold Schwarzenegger walked the streets of Santa Monica and he became a millionaire before he was 30, not from acting, not from bodybuilding, but from real estate. He also, the other cool thing about Arnold Schwarzenegger before the internet. All apartments, by the way, he wasn't buying homes. He was buying apartments. And he shipped weights in the mail before the internet, you couldn't sell. And so he had a cash flow business that required sales. And then he learned real estate was a reinvestment back into real estate. So did you learn then after three years you just jumped into a deal? What happened was I lived in Houston at the time and I walked real estate every weekend. I'd look at deals, I'd look at, didn't buy anything. I was scared. So I moved from Houston to La Jolla. Yep. And I said, if I ever get that feeling again, because if you look enough, you don't get that from books. When you walk properties or look at businesses, you start to get a feeling. Wrong, wrong, wrong, wrong, wrong. You develop your intuition. You develop your gut feeling. A tuning fork. Yeah, really. Your spidey sense, so to speak. Like, oh, God, oh, this feels good. So I went to San Diego and I said, if I ever feel that again, I'm gonna buy it. It was 1995. I was driving downtown San Diego. And I'm, I would have buddy of mine, Dale. And I'm like, dude, I got this feeling, dude. Something was happening. There was more, there was more trucks leaving, more, what's the truck that abused stuff? U-Hauls were leaving California and they're coming in. And I said, dude, I got the feeling. I'm about 500 units. Huh. In what year? 1996. In San Diego. Where'd you buy 500? Chula Vista, all the way up to Vista, California. So by then, had you saved money from car sales that allow you to put a down payment? I think I had, at that time, I had, my first deal was, my first deal, I'll put 350 grand in my first deal. I had a million dollars from the sales thing. I'm accumulating money for years. I just accumulated, accumulated, didn't buy on the sneakers. Didn't have a German car. I had millions of dollars in the bank. I did not, you would not have thought my life had changed one bit. I was printing on double-sided paper. Like if I printed, I'd print on both sides because I thought it'd save me money. So you took the, so you took a down payment. How'd you talk the banks to giving you your first deal? Well, I was qualified. I had good credit and I had 350 grand to put down it. The deal was 1.9 million. I put 25% down. I got 50 units for two million dollars. It was 38 units, 38 units. Oof, okay. Times have changed in San Diego. Yeah, well, you're like, oh, I should have bought all that. Yeah, everybody should have bought all that. The bank didn't want to give me a loan. Yeah, I was too young for that. First two banks told me no. Third bank said, let's do the deal. I bought 38 units. Second deal was bought 30 days later, 48 units. Third deal was bought about three months later, 90 units. And I'm like, dude, I'm going. And I was collecting money every month. Yeah. So I'm like, was the positive cash flow right on day one? Day one. Everything we buy is positive for day one. Even now. Even now. So your source, you're having to look at a lot of deals because a lot of deals you get out there or they're banking on appreciation. So they're not cash flow positive on day one. I used to look at 25 deals to buy one. Now we're looking at hundreds to buy one. So what's your process now? Do you have people help you or do you literally sit at your desk and just flip through them yourself? Dude, I walk every deal. Yeah. So you look at it. Okay, I'm the picker. Yeah. So I got a big team that helps me go over numbers. So they filter it down then you get on the plane and go, look. Yeah. Yeah. So how many deals do you find per year? That quality, that filter. Get through your filter. We have three deals in contract right now. So I looked at, to get those three deals, I looked at 10,000 units. Yeah. To get, that'll be about a thousand units. Yep. What's the goal? You said 4,000 units? No, we're at 4,000 now. We'll be at 5,000 by the end of the year. We'll be at 10,000 probably in the next three years. Yeah. Maybe faster. Yeah. And is that the goal? 10,000. 40,000. 40,000 I want to bring the whole package to Wall Street. You can do what's called a REIT rollup. Yeah. That's great. If you own enough real estate, there's huge tax advantages. This is one of the things that not everybody gets asked us to. Cause a REIT rollup, you gotta have a billion or two billion in real estate. But then you get basically, you basically walk out, you exchange your real estate for REIT. But they're about revenue, right? They're about, they're about. But you don't pay that much taxes. The name of the game too, and one of the good things about real estate and business, by the way, is that you gotta control taxes. And if you're only a W-2 employee, the tax code does not favor you like it does. Yeah, but. Somebody who has real estate. But, you know. And somebody who has a, I mean, one of the reasons, I lived here for 25 years here in California, I lived up the street. You ran from California with it. Soon as they did their Jack Jack. Yeah. And they did their, hey, woo-hoo. And he's in Florida, no state tax. So, by the way, that wasn't for me. Like, you don't know it until you do it, but all you do is you reinvest all the money. Yep. It's not like you keep the money when you save state taxes. Right. So you're a believer, lower taxes. Totally. Yeah. Because that's what people, one of the things I realized, America's so financially illiterate. People don't realize, the way money works, it's not like Bill Gates, richest man in the world, takes all his money and sits on it like the hobbit, dragon sitting on a big chest of gold. No, they redeploy it back into the world. So trickle down economics is somewhat controversial, but the basic concept is, look what happened to California. They raised taxes, you left. I left, man. And if they raised taxes too much in Florida, my buddies are all leaving going to Virgin Islands, they're going to Caymans, they're going, they leave America. Apples in Ireland. Where do you think I'm buying real estate? Yeah. I wouldn't buy anything in this state. Let me post this real quick and read it. I wouldn't buy anything here. This is a broken state, man. You don't just raise taxes here. Okay. That 3.5% they raised taxes in California did not solve their problem. Parking tickets went up the next day. Okay, right? Parking tickets, like everything went up, man. They, StubHub made, I can buy tickets on StubHub in Houston. Yep. And I can buy them in California. It's like double here. Yeah. Because of the taxes. On the fees, because of the taxes. So why? Because the state is broken, okay? You park a car over on Rodeo Drive and if you had 20 minutes on that thing and they chalk you. Yeah. Dude, at 21 minutes, you got a ticket. Yeah. The state's broken. Yeah. So what do you, how would you, if you were the governor, if you were the president. No, I would move. How do you fix California? I would tell everybody to move, dude. You would move. I am now the governor of California. Everybody leave. Move. This is my solution. No, you guys should move. What you should have done is, he should have taken taxes down to like 6%. Yeah. But I'm saying, would you just drop taxes? He needs to admit he's broken. Yeah. He's paying firemen and policemen $130,000 a year because they made a commitment to pay them years ago and now they found out they can't. Sooner or later, you gotta renegotiate a deal. Yeah. There comes a deal, there comes a time in a relationship where you gotta go back to your partner and say, dude, this doesn't work anymore. Right, can't afford it. Me and you do a deal. Let's say we do a deal. Yep. We go down the road, everything's fine for two or three years. And then something changes. Ty, man, we gotta do another deal, dude. This deal doesn't work anymore. So you're saying that the government, bureaucracy has zero flexibility and that's one of the big problems. Nobody will confront the beast, man. You guys all need to confront. This goes back to what I said. Go sell your fucking sweatshirt. Yeah. Get your money. Confront the beast that you can solve the first problem which is, I got a money problem. Yeah. Yeah. Confront your friends. All those losers you're hanging out with. One of the things that I posted today is one of the most important things you can do. If once a year you're not pushing one person out of your social circle and bringing one better person in, you're doing something wrong. You're not gonna be, you're doing something wrong. You can't bring new people in without pushing somebody else. The room can only be so big. Yes. Can only be so many people. But even more important than put, the reason you're pushing people out, it's not like stalling. You're not doing a purge just for a purse. Stalling needs to purge people for no reason. Maybe you are. Well, I'm not. I don't want to be stalling to my friend. But the point is, Maybe you purge. There's no way that all people in your life have your best interests at heart. There's zero way. Even your own family. Even your own family. Best interests at heart. Well, that's it. Self-destruction is another problem. From the age of 16 to 25, I was my biggest enemy. I could have purged myself. My mom told my friends, don't spend time with my son. He's trouble. Really? Your own son? My mother. My mother told other people, Ty, Ty, stay away from Grant. He's trouble. So, let's do that for one second. As you make more money, what are some of the common things you found that people are going to have to learn to deal with? One is your own family turning against you. Yeah, they think, you know. I've seen that too. Trust me. One purge, it might not be your mom. It'll be a cousin of it. What, how do you deal with criticism and hate? I just fly. You just fly. I say just dance. I say fly, man. Fly. You know, so you fly. I believe that the haters not really hating me. They're talking to themselves. They're not talking, oh, Ty Lopez, this or that. You talking about his Lambo or his whatever. You're not talking about Ty. You're talking about yourself. Most people that hate don't have enough, like there's not enough, you can't create and hate at the same time. Well, and also remember, there's a lot of people who are Machiavellian, psychotic, sociopaths. Though it's been proven, almost everybody who hates, if you post something on your Facebook wall with an accomplishment, you did a new job. You get 10 nice comments. One person in your social circle writes, oh, well good for you. Guarantee you they have massive psychological problems. Send them to the dark triad test. I mean, look, I just think that people, I think that people, you know, I've been in a place where I was envious before. Where I'm like, I can't like what you're doing because I'm envious of it. So my first response is, you know, I don't like his cars or I don't like his jacket or I don't like his hair. Who would not like your hair? So my hair is a recurring thing. Somebody is losing theirs, right? So why does he wear that jacket? Well, dude, what jacket do you have on? So haters gonna hate, they're just gonna do their deal. You know what I tell people? What amazes me is there's actually people who will go log into their YouTube account, go into someone and type a man. Even if I hate somebody, I love my own time enough that there's zero. So I'm like, that's the stupidity level of planet earth. Haters can't create. No, if they create, they can't manage time. And if you hate somebody, you move on. Like that hater doesn't have an avatar. Most of you gotta have, some of you guys have, this is crazy. Like blocked Instagram, private Instagram accounts. People like to dish, but they don't like to take. They'll dish it, but you go on. There was a guy who came and said something mean about my 99 year old grandma and I posted on Snapchat. I wish we live in a world where I could beat this guy's ass without going to jail. And I shouldn't have posted that. This is Eric, maybe I should have. But this dude basically DM me. He goes, I'm gonna have to delete my camera. 30,000 model in LA dude. He goes, I'm getting death threats. So at the end of the day, you know, he realized that it's better to just have a one track mind, put your blinders on like horse and move forward. There's always people doing stuff you don't agree with. Take the best, like Abraham Lincoln said. All you guys that spend time hating on Donald Trump, man, you just wasted time in here. Abraham Lincoln said, he learns something from everybody. Even if sometimes it was what not to do. There's a lesson in that. So you look at the Kardashians, you know, you see Kylie Jenner. She just passed 450 million in sales on her lipstick kits in under 18 months. So people hate on the Kardashians. Look, they're gonna do what they do. Take your blinders, focus on what the Kardashians do that's created a billion dollar empire from freaking Instagram and Snapchat. That's the lesson for everybody here. There's not enough time to go, oh well, Kylie's a name, who cares? Dude, if people ain't killing somebody, leave it alone. If you don't like what she did, figure out how to do what you can. Like the guy I was with today, Doug Doring that runs ABC Mouse, man, impeccable businessman. What is ABC Mouse? ABC Mouse, ABC Mouse, it's a learning, online learning platform for kids. I thought it was related to ABC. ABC Mouse, you came out here to Hollywood, you say ABC. How many countries are you in now? 18, he's a multi-billion dollar company. But the guy's such a classy dude. Nice, humble, five beautiful kids, great marriage, like the whole package. Doesn't drink, doesn't drug, gives to his church, just like, that's what I want. I just want to take care of my family, my community, I want to be a good example. The thing that I'm gonna leave is not the money I made. It's gonna be, did I help somebody along the way? Yeah. You know, maybe there'll be a young tie come up, you know, 30 years from now, this is, you know, I studied. Maybe he's your grandson. Maybe he's your grandson. Little tie, tie, tie. T-T, tie. T-3. T-3, there we go. We got CP-3 down in Houston, now we got T-3. And we're gonna have GC-3. Yeah. You got daughters, your daughter's gonna run the world. Yeah, yeah. You got the next president, the next. So I want to wrap up with one final thing. Please. I want you to pick this laptop winner. Okay, I'll pick a laptop. Now, Grant, I want, we got, what do we got here we're giving away? MacBook Air, 13 inch, 13.3, 1.8 gigahertz. It's so small. Okay, so here's the deal. What did I say about, there's a principle I shared about multiple flows of income. There's one most important thing. But I'm not even sure, I know what it is. Oh, okay. Okay, see if anybody can get this. What's a principle that he gave? About, about, I didn't say Diverse Fight. Oh, there it is, never. Wait, what'd they say? He said exactly what it was. We can go down. Tell me this, right? Never, never, man. Sean, so hee hee. Don't let go of- Not that one. No, not here. Nizzle 89, dude. Wizzle. Wizzle, Drizzle. Nizzle 89 on YouTube. And N-E-D dog, N-E-D. No, N-E-D. You can win. N-E-D, Wizzle Drizzle. You can go to Grant's channel. Where can people find you, Grant? Best place. Best places, you know, just probably Google search me. If you don't know who I am, you should go do a search. You got GrantCardone.com, dude. GrantCardone.com. And you can write on his Insta N-E-D, if you want to. You know, I'm giving a million dollars away here in the next, over the next six days. Is it in 100 grand bars? 10 of these? It's cash. No, it's real cash. We've given out 135,000 in cash already. Go follow him if you want a chance at some of a million bucks. All you got to do is post an image of me and tie it together, okay? Or me, by myself. Who's got the best hair? How old are you, dude? I'll say how old I am. Grant, let me tell you something about Grant that I've learned. Your beard looks like my hair, okay? Let me tell you about Grant. Say, look. Grant, he zoos confidence. So the one of the lessons, you got to learn to read between the line. Grant is a confident man and there's power in confidence. Yeah, yeah, yeah, yeah. So let's end with that. And by the way, confidence can be learned, okay? It can be learned. One of my mentors says your confidence is your confidence. You got to be confident at something. Get good at something. You need to be confident. You need to be confident to be confident. I want to bring your audience a sales program that's affordable that they can use and that we can really change a bunch of lives with. We're working on a joint project. So be watching for this. Hey, will you say that on Snapchat? I didn't even know he was going to give me a compliment. Can I, can you do it twice? I don't think I can do it twice. That's right. I don't think I can do that twice. The second one, Grant has a lot of confidence. He can compliment you once per lifetime. I don't think I can do another one. Can I do another one? Dude, I just want to tell you, I got mad. You know what? Wait for the light. I just, what do you mean take one? It's gonna be the only take, okay? The second time I ain't doing shit three times, okay? Look, I got mad admiration for what you've done online and the business you've created and the people know you. I appreciate it. So I hope to be just like you one day. You already passed me, man. Well, good. Well, thank you guys so much. We had a ton of people on here and for Grant's audience, for my audience, go check out his stuff, follow him on Insta. And when you follow him, be like, yo, Ty sent me. Yeah, yeah, do that. So little Ty sent me and we'll go from there. Little Ty, little Ty. That sounded good. All right, everybody. Peace.