 What's up guys and welcome back to another video now this video is all about What may be the most important step one of at least as is with We say everything is the most important thing in publishing. Yeah. Well, this actually is just an actually all all the ones I are also actually yeah Now this is creating your book title and I'm looking around the books on Amazon audible and most people are doing this completely wrong Seriously, people. Oh, dude, I was on a lot of book sales Amazon audible is littered with shitty book titles So you just want to make sure you're not making those mistakes that we're about to talk about We'll get into and show you what these bad book titles look like. Yeah, right But first let's just get into what is the purpose of your book title? It has two purposes two purposes of your book title and that is one for SEO purposes That is for keyword ranking right people have to be able to find your book SEO stands for search engine optimization So it's basically just having search terms in your title So that like you said people can find your book if you have a book about how to train your dog And you want people to find it They're of course gonna be searching how to train your dog and it's only gonna pop up if that's in the title Yeah, right. So that's one part of it if it's just called like let's say you have a my dog Marry a man's best friend. That's the title. Yeah. Yeah, right a man's best friend Who knows it's like about dogs You kind of know because you know what they're talking about But it's not gonna rank anywhere because people aren't searching that now So that's point one and then the other purpose of your book title is to hook the customer and make them actually want to buy The book sell them on your book that all comes down to copywriting So you got to get your keywords in there and then you got to just sell the book in the book title Make it fucking appealing and enticing. Let's first define. What is Copywriting let us put a thing on the screen that says like the actual definition But put in layman's terms. It is written sales. Yes, you know people have sales skills talking on the phone Whatever, this is that in writing So it's your ability to sell people with your words and you need to apply that shit big time to your book title Now with these two purposes of your book title You have to have a balance between the two balances key if you have too many keywords in your book title It will rank everywhere and people will see people will see it But it'll look disgusting and spammy and unprofessional and no one will buy it Yes, and on the contrary if you don't have many keywords in it, but it's super, you know Salesy and appealing sales in a good way sales in a good way That's good that people will buy it, but no one will be able to find it So how are they gonna get the chance it doesn't have keywords in there, right? But if you have the perfect balance of both you have your really important keywords that people are searching and you have some great Copy that's really gonna spike curiosity for people Which is one of the strongest selling emotions that you can evoke in Customers if you have a balance between the two people will be able to find your book and when they find it They'll be super intrigued and interested and be like yeah, I need this. Yes, ma'am We need that book so balance is key when creating your book title Now there is much more to say on this But I actually want to have the computer in front of us so we can use that look at some advantage as a resource So let us get the computer or hop in there however the fuck we need to get there All right here We are at the computer First thing I want to look at is some examples of bad aka shitty book titles that I know a lot of people Watching this video are guilty of doing themselves and it's called keyword stuffing and the reason why people are keyword stuffing I think a lot of people have misinterpreted what we've said and what a lot of other people have said which is basically Get keywords in your title. That's what we said like yeah You want to have keywords so that people can find your books But people just take that shit way too far and you're about to see what we're talking about like you're about to See some trash now. I think the publisher of this book is probably watching this video So your pen name is will Ramos. You're like, oh my god. That's me. Yeah, holy. We're about to not expose you But just tell you how you can improve your book titles now. This is a serious serious serious case of keyword stuffing Yes, okay, so let's just hop read the book title. Let's start with let's show the screen Here's what it is keto diet for beginners how to go on the ketogenic diet Ketogenic diet guide for beginners to maximize the keto diet for weight loss easy and delicious keto recipes and an eight week Keto meal plan That's a real title. Sorry It's just ruining it for the rest of us and what I mean by that is like it gives Ever it gives like what we've been talking about and a lot of other people who like post the way we do a bad name because like oh There's publishing shit books like this, but they did make these series They put more keywords in there They taught at the as health and nutrition diet for self-development. You gotta get self-development in there Because I mean that does actually help your book rank But that's just insane. Yeah, right? There's no value there, but this is an example of keyword stuffing Don't do this. Let's look at a few other examples. The next one is is it even worse? It's literally just a list of key. It's just a list of separated by commas. So here's what it is Here's the title of a book so Soicism leadership discipline mindset wisdom and spiritual exercises of the virtuous Stoic ethics overcome anxiety depression and destructive emotions So it gets the kid is guide book one. Yeah, that is the book title Why would anyone want to buy this book now? It is a hearing like these keywords. You look like a joke Oh, absolutely. You are appearing for the keywords. That is true. Yeah now. Let's look into a but when someone sees this there's just like It's just like Fuck me. Yeah, right. Yeah Okay, third example is to be the last one Introducing psychology learn the basics of psychology to improve your emotional intelligence couples communication cognitive behavioral therapy and to defend from dark Psychology techniques. So this one is not as bad as the other two ones So this you could categorize as a keyword heavy title because it makes sense I don't believe this is as guilty of the keyword stuffing But it is still too far on the keyword side of things because remember when you see this it just looks Unprofessional it looks very unprofessional. There's no like real high-respected author that'll make it sound like this And that's what you want to appear to people really in a three-hour audiobook You're gonna teach me about psychology emotional behavior couples communication Cognitive behavioral therapy dark psychology techniques. You're gonna teach me about all of this Like you probably just graze over all of them or shit I know some people are putting keywords in their title that aren't even covered in your book. Yeah, that's fucked that is fucked Now instead of doing this you're going only going to want to include three to four keywords in your book title Right, so you're gonna have your main keyword that your book is about and that's going to be in your title And that's the focus but then you also want to find a few related keywords to throw in there Maybe in the title definitely in the subtitle like one to three related keywords Like you got to remember if you know the 80-20 principle it applies to everything and book titles is no exception You can get rid of 80% of the keywords you had in your title because 80% of the traffic is coming from just 20% of the keywords So get rid of the nonsense extra keywords that you're using to like stuff it and just stick to the main shit that your books Actually about and then make the title pretty Which is like with the sales copy and like really just give the reader this feel like I need to buy this book Yeah, now your related keywords have to be like go in there naturally and smoothly It does not seem like they're forced at all because they're not right now. How do you find your related keywords? Here's one way first of all just think what is let me show you give an example of a main keyword Psychology how's that? Psychology you have to just think for yourself What is related to psychology that people could be searching to find your book, right? You should be keeping this in mind before you even write your book title Yeah, because you want to you know your outline your book outline Sorry because you want to include in your book what people want to learn about that's part of the customer research Yeah, now one way to find related keywords is to in the search bar, so you call it yeah type psychology and see what else people are Typing in so psychology of human behavior is one that's very popular people want to know the psychology of human behavior psychology of selling That's that's two keywords right there. Yeah, that was basically two main keywords. Yeah, I understand how to become a pro at selling Using psychology use a shit like that even just that you didn't get three keywords in there three high-demand keywords And there was no stuffing involved at all and that could totally come off as a book Written by an authority figure that is not like a self-published publisher just trying to spam keywords so the book is entirely about psychology about human behavior and Selling it's not about cognitive behavioral therapy couples communication dark psychology all these fucking other things You can't have a book about everything in these two otherwise It's not gonna be helpful Then it's just gonna be like almost blog post about a certain different things like a chapter about this a chapter about that It needs to be one book about that goes in depth about one topic That's how you have a good book that's actually gonna help someone last thing we should do Should we look at a few good book tiles because we're just talking about bad ones. Don't do this like yes We have the game. What's other examples? Sure. Let's find out. Let's do that. Oh here. We have I like this one down here Forbidden psychology 101 the cool stuff. They didn't teach you about in school. Oh, I'm curious Instantly curious. I'm like really good. Yeah, like shit. They didn't teach you in school. That's that's a powerful phrase Now you're only appearing for people searching psychology, right? Well, look at me like I'm looking for good books. Boom. That's the one that I went to yeah That's the one I would explore. That's the one. I'll probably end up purchasing it now That reminds me of another thing that I want to point out I think you've talked about this in a YouTube video before if you're in our course You know this how the audible search engine works as if your book title does not Exactly include the word in the search box that the customer is searching your book won't appear if they are searching keto diet And your book is called ketogenic diet your book will not appear because it didn't say keto diet So keep that in mind with audible. It's not like that on Amazon I would create my title based around audible search engine because it won't hurt you on Amazon It was it's not gonna take anything away there But the final example that I want to look at here in the psychology niche that looks like a really good title Is this one right here the psychology of selling increase your sales faster and easier than you ever thought possible This is an example of really good copywriting All right, so that basically covers everything that you need to know about creating your book title Let's just recap the two purposes of it one two keywords in there So people can actually find your book and two is apply copywriting Freaking sell the books of people actually want to buy it right and the big takeaway is to have balance between the two Which is why today's magic emoji of the day is that I don't know what it's called. It's that The judicial system the jury Something like that. No, no, no, no, I'll play the foot sound But just spam that Emoji in the comment section if you watch this video to the end like actually do it instead of just Magic emoji like we accept just just spam it. Let's see how many Oh Okay, let's end on