 Welcome everyone. Welcome to WordCamp. I'm Vivia. I will be introducing your speakers this afternoon. First, I would like to give an acknowledge that we are on the unceded and ancestral territories of the Musqueam, the Squamish, and the Slewathon Nation. Our first speaker this afternoon is Aaron Day, and he will be talking to us about harnessing the power of chat GPT-4 for WordPress publishing. So please give a hand to Aaron Day. Greetings in the name of John Rastafari. Welcome to WordCamp and blessings to our Indigenous brothers and sisters for letting us use this land for this purpose today. Thank you. I am an AI whisperer. That means I'm a prompt engineer, and it's my great honor and privilege to introduce and explain more about the most preeminent artificial-intelligent language model known today, and that is chat GPT. So, I'm going to show you how we're going to harness the power of this new technology. But first, I want to set the stage a little bit and provide some background, some way background. In the beginning was the word. We all know that, right? Our world is made up by words and ideas, and everyone here today is because of shared ideas and words, and that's why we're here. So, WordPress publishing software is an open source evolution of a printing press. Anyone can have their own press nowadays, and pretty much every minute somebody starts a new blog. Good, bad, or ugly. But everyone has a big market, and they can get started. Johannes Gutenberg, he was the inventor of the press, as we know, he would be in awe of what we have done with his idea. Five hundred and seventy years later, we're celebrating twenty years of WordPress. So, to honor the invention of movable type and Gutenberg, we even named some of the components inside WordPress Gutenberg blocks. And it's sort of like movable type where we're able to move the blocks around instead of the type. Amazingly, Gutenberg, he needed a way to make money from his invention. And he got the idea, in case you didn't know this, by creating playing cards. So, just imagine a 52 card deck. They created templates and stamped each one to make, and he thought, why don't we do that with a language? So, he created the movable type with the letters. But still, it cost a lot of money for this invention, they didn't have them, you couldn't order it. There wasn't paper, no one knew that they needed anything printed. So, what did he do? He found a language model, and that's called the Gutenberg Bible. It's 142 lines of Latin. So, again, there wasn't paper widely available. And it was very difficult to get this invention going. So, he started printing this Bible. And then the other thing that he did, and I find this quite ironic, was he printed indulgences. Which, if you know the history of Protestant movement, et cetera, it was Martin Luther that created the uproar and the protest against all these indulgences. So, it might be said that Gutenberg created the first spam with all these indulgences, the first fraud, because they must have been everywhere. And by the time Martin Luther was born a hundred years later, after Gutenberg, and they had to get rid of this indulgence model. Anyway, and then King James got his printing presses and improved the language model by adding the numbers, the verses, the chapters. And he put in the middle a study area that connected these ideas to help the reader connect the ideas. So, that's the first language model. We've got the perfect marriage of a printing press and a language model. So, once again, we've got this really good marriage. So, I'm going to try to move through the slides quite quickly so we can do an actual demonstration. But what WordPress is, I wanted to just give it a little bit more background because I love it. I've been using it for years. There's nothing like it in my opinion. There's all kinds of comparative tools, but it's because it's open source. And open sources, it's just so fundamental to our moving forward in this world if we keep things that everyone can add to it. So, it has right now, without themes or without any plug-ins, it's about 170,000 lines of code. So, I asked Bing AI how many words in a line of code. And it told me that it would be about 1.25 million words make up the WordPress software. And anyone can open it up and read it and look at it, change it, break it, which I did lots in the early days. I learned actually not to get in under the hood, trust the programmers and leave it alone as it is. But so, it's just anyone can use it. It's got 40% of the world's websites are created with it. And there's thousands of ways to customize it. But this is a really big breakthrough to add this chat GPT to it. Next slide you can see. So, here's what we're going to go through very quickly in these following slides just to understand it, how to integrate it, what the features are, how to generate content, and some of the other uses that we have. So, in our introduction of it, it's really just an advanced language model. And that's what I wanted people to be more confident with is that it's not some kind of a robot or people have from the Terminator movie that it's created some kind of evil robot. Oh, sorry, sure. Thanks for saying it. Everyone else hear me okay? So, it can be used in all sorts of ways in WordPress. But we're going to look at the three primary ways that we're using it now. It's first a language model. And I think that's the most important thing. And that's why I used the Bible as a comparison because really it's just a massive database of ideas that are connected together. When 3.5, which was the initial free model and it's still the free model, it had read two billion web pages. So, it basically taken those two billion web pages and more or less connected them through databases. And the natural language processing NLP mentioned, that's the really exciting part of this because as you're using it, it's learning with you and actually learning from you with the prompts. And the prompts is the most important part of using the language model. Everyone's heard this expression in the computer or programming field. Garbage in, garbage out. Nowhere does it apply better to these chat models. If you put in lousy prompts, you're going to get out really dry, boring material. So, the natural language processing is incredible. And the GPT architecture is explaining basically how it works. It's a little bit deeper, but again it's code, very similar to WordPress. So, the installation process to integrate and chat GPT, I'm going to show you a little more at the end because we have them now in plug-ins. So, the plug-ins can very, very quickly be added to anybody's WordPress blog and we'll show you some plug-in options when we get towards the end here. So, what the engines are, the three main engines that I talked about, advanced context understanding really relates to the improving of your ideas. And by the way, what I often do is I'll open another tab beside my chat GPT and I'll use Google because Google has an AI built-in. If you were searching for this, other people were asking this. And by the way, all of us have been using AI for a really long time. On your phone, when you're filling in a name and it puts it there, that's AI. So, AI has been around quite a long time and we all use it, but not such powerful language model as we're looking at here. Multilingual support is incredible because we used to use Google Translate and it just made so many mistakes that you had to have someone from the language to proofread it and they would find all kinds of contextual mistakes and grammatical errors. Chat GPT, I don't know why or how, but it's really superior to any translation software I've seen. I work with people from Vancouver of Chinese origin and I can switch things to either Mandarin or Cantonese quite easily. Or any other language. The developer API is quite technical. And there are a lot of APIs I'm going to show you in a minute in the plug-ins, but it's a different level of understanding is needed to develop APIs and we're just not going to go there today, we don't have the time. But that's the third aspect of what can be done with Chat GPT to enrich your WordPress site. So the most fun part is creating content and I'm going to get to that in a minute. Website copy and generating ideas, it's incredible because as you prompt it for one topic, it'll generally provide you some clues for further topics. And again, if you open another tab, you can search, sometimes you have to even find out what it had just told you, search and then go deeper. So again, it's about the prompts and about finding a way to communicate with the language model to make it give you deeper meaning to what it is you're trying to explore. And to me, this is the most fun part, is creating the content. I'll get to that in a minute. So the other ways that it's being used an awful lot is human review. But on this slide, the big fault that people are finding with it is what is called hallucinations. And where I have found it to make hallucinations is with numbers. When you try and do like a corporate statement, it'll pull a number from somewhere else and you have to proofread everything. But the only time where I have seen these as they call hallucinations is when it comes to giving us corporate details of numbers, dollar earnings, things like that. You have to be very careful whenever you ask it to do anything to do with numbers. And I've got a prompt that has some numbers in it so we'll see if it's going to hallucinate for us in a minute. So this is the other place where it's finding a lot of use is in the streamlining of systems online. A lot of websites are adding it in to help with product sales or with customer service. There's so many different uses for it in the streamlining of the business systems. And of course it does a lot of review for mistakes and it just helps to make everything tighter. I find that it writes very succinctly without flowery words unless you ask it to write in a flowery way. For example, in a prompt, sometimes I say, write me a Hemingway-style story about whatever the topic might be. And it's quite surprising how, well, I'll use the word flowery, how interesting it'll write instead of just dry and boring, it can write some very creative, very imaginative articles for you. So the other thing is people are starting to actually chat, like develop a relationship with it and I had talked to someone last night that told me they heard of a person putting 10 years of their journal entries into chat GPT and asking, what happened to my relationship? I told her, thank you for that. And I thought that was so interesting and it could potentially predict the future based on what you've been doing the last 10 years. But people are finding these really creative, interesting ways to communicate with this language model and I really think we're only beginning to understand what we can do with it and hopefully mostly good and that's why I'm here. I'm here as towards using it for good and I'll get to that. And this is huge. Data privacy and security, probably one of the biggest issues we all face and part of it is because of AI, part of it is because of the malicious sort of intent of some of the people using the internet anonymously. So as we move forward, we're going to see AI used more and more for determining if a person is who they say they are and if the data is theirs and if it's real. So this is a really promising area for the future and something I'm quite excited about. So basically the best practice is for optimizing content, collaborating and continuous improvement. You can basically improve anything you're working on by having it either write an overview of it or add to it, addendums. There are just a really incredible number of ways we can use chat GPT. So this is the part where we go to my own, if I can give examples. So I have, well first I'll show you the plugins. There we are. So this is a list of some of the AI plugins available for WordPress. And again I can click on any of these and add it directly into my website. And this website we're looking at is, I developed this website starting in 1994 so it's coming on 30 years old. And it provided the perfect sandbox or testing ground to learn chat GPT. And the reason is I have these categories right here. Asset protection collectibles. And each one of those I can get into a deeper story. And I just couldn't believe how powerful it was and how it just kept giving me more and more ideas. So that is one case scenario that I've had enormous success with invest offshore. And writes about cryptocurrency really well. And anything else. So what I've done is I've created a prompt. Write an article with population estimates and trends about expats living in Vancouver. And this is for anyone who's never watched it live before this might be your first demonstration. So here we go and hope it works. Interesting. There it goes. I can't type that fast. I wish. And then it wants us to review it. And what you'll notice is that I've saved all of my past posts. And that's part of the reason for going to 4.0. The paid version. Is because by saving all of your past, you can go back and when you want to dig deeper into a particular story. I've done a lot of study on Mexico. I'm very interested in the cross-border. By the way, investing offshore, if you didn't realize, if anyone has a home in Arizona, you're offshore if you're a Canadian. And anyone who has a place in Vancouver, who's from the U.S., you're offshore. That's how we define an expat. So I continue going deeper into these particular topics and it gets richer and richer as I go. So now, so I'm going to add an image. I got earlier today, so we wouldn't have to go through this. Boom, just published an article. So the entire world can see, there it is, a brand new story. And with RSS, real simple syndication, it blasts out across all of the social networks and all around the world. So people are reading this already and we just created it in that length of time. I had the picture ready already, naturally, but there's the story. That is a good question. And so far I haven't been. And normally I edit a little bit to give it my own, especially the titles, and make a few little changes. The site itself, I'm making it clear to the reader that it's AI generated. But in Europe, they're already talking about putting in laws in the GDPR for separating AI generated content, human content. Eventually, human content is going to be on the rise because people are already aware of what... It suits my particular website and topic because people want the facts and they don't come here to read stories. They're coming here to get factual content. But as I'm close to running out of time, I want to leave you with the conclusion and the key takeaways. The ability to generate high quality content, that's the key takeaway. And to enhance your experience, so I have used up my time, but open for Q&A. If anyone else has any questions. Hi, my name is Imran. My question is that I've heard sometimes if the content is not available or the information is not available, chat GPT kind of fakes it. The first question is, is that true? And if it is, how reliable is chat GPT when requesting for content? Well, yeah, this hallucination thing was a bigger problem in 3.5 than it has been in 4.0. You have to proofread and you have to proofread diligently because some topics it will stretch and especially I'd noticed it with numbers, you know, with corporate earnings and things like that. It'll pull a number and if you go and look on the actual company's documents, it's way off. So that's one concern. Thanks for the presentation. Is there any way you can tell whether it's the chat GPT is the article is AI generated versus human input? Well, that is a good question. Last night there was a group of us at a private event for the speakers and we were discussing just that that it seems to be getting dumber that a lot of people are saying and a lot of us can tell right away when it's AI generated. So that's why it's important to have really good prompts but also if you get in there yourself and change it and improve it and add a quote, add some other people's observations and you can enrich it but this is something that... And also it goes to the search engines themselves eventually are going to mark this as content is AI generated so that's what the future looks like. Thank you for talking. Thank you. I too have been using this chat GPT or AI engines for a couple years and we're looking for efficiencies. Have you noticed if any of the plugins that you talked about are better than others? Oh, the plugins. The first thing that I didn't like about plugins is that you have to have an API account and you have to have a key and if you don't have tokens in your account it won't work at all. So you have to load up your API account with tokens if you want to add but the one that I showed one that is much better it's got 50,000 downloads this AI engine, the cat has 40,000 active subscribers and I found that one to be the best and that's why WordPress has put it right up in the top left corner so that'll integrate straight into your site but you need to have the tokens in your account for people to be able to use it and learning it though because it's very cool to watch it inside the site. One follow-up question. Have you tried Image Generation? That's usually one of the slowest parts of creating content for us you want the images to help tell the story. Yeah, I'm learning a lot about it and I'm trying to master it and I learned last night that Dali has integrated with ChatGPT so soon as you're preparing an article you'll be able to use Dali to provide you the image for it but what I don't like about Dali is the perspective I wished it was landscape perspective instead of a square it's fun again it works on credits and you only can have 30 cracks at it a month which you can use that up I don't know in an hour but there's a lot of other image generating AI that Firefly was one that I just heard about that's superior even to Dali so we're going to see more and more of that it seems to be more popular than the language the language has taken almost students and it's just a tool people grabbed it right away whereas the image one is more fun and it's really amazing what people are generating so we're seeing more and more of it My last question You touched a little bit on the nefarious use of this Chat AI depending on the people's intent do you see any regulations that are coming forward that will restrict some of that behavior? Absolutely and there was just recently Elon Musk has put forward with lawmakers to create a department of AI it'll be necessary but I realized when I learned about Gutenberg and the indulgences that that was completely unpredicted like no one could have predicted what would happen if you started printing out all these indulgences but imagine people would be scalping them, selling them and that's what caused the Protestant movement was all of these fake things so the reason I say that is we're going to learn about nefarious problems that we never even imagined but they're going to come so we need to be on guard Just curious if you used any plug-ins within the Chat GPT-4 interface like I played around with some photorealistic plug-ins within Jet GPT that creates an image prompt for mid-journey or like scraper tools or anything within Chat GPT-4 itself I've only tried the two that I showed you Well, the cat? Oh no, I noticed there's a lot of plug-ins though so you're ahead of me on that I need to... Okay, mid-journey is another one that I've heard of a lot Cool, well thanks for that Hello, I'm wondering how many people in the room here could see themselves doing what you've just done use Chat GPT, copy and paste things into an article if I could see a show of hands of how many people find themselves inclined to go that way I guess my concern here is... what would you call it? Writer's honesty or something? It's almost like you're creating a snowball effect of repetitive information that has been taken from original works to begin with that have been scoured off the net and then you've got an engine that has been developed that is repeating this information and then people are reusing that and putting it out there so it's original information and it just seems to me like we're going down a slippery slope here of not really using human creativity but just regurgitation That is the biggest risk, really but what I believe it's going to do is make real writers more popular again because we had reached a point of saturation of call it keyword rich, Google written dull boring content so hopefully if we get the right regulations in place to prohibit completely AI generated or maybe not prohibit but to identify what's human written and what's AI driven but again the thing I didn't mention about the Bible is that it is actually the cornerstone of literature in any language it's the cornerstone of our society and most everything after 1611 has been reused in one way or another so the original word has been used again and again differently at the end of the day it's all about the value that the end user gets and it's not as important who's creating fake content but we're definitely going to need to have a discernment like I say I think good writers are going to rise again because there will be an interest in human written but I appreciate what you're saying I want to leave you with one thing too that I've done and I forgot to mention this was I created a company called Lionsgate Digital and I really went outside the box using AI because I took the concept of a 33 degree secret society and I said emulate that but make it open and transparent which is the opposite of secret and I've created a 33 level Dow a Dow decentralized autonomous organization and it can be found right here the Dow model on Lionsgate.io and the manifesto is also written using chat GPT and the members oath and a defense policy and what Lionsgate is about is protecting people's identity self-sovereign ID and I don't want to get too deep into that and that's not why I'm here but it's an example of what can be done by harnessing the power of chat GPT in WordPress publishing so I wish you'd take a look when you get home LionsgateDigital.io or Lionsgate.io thanks I'll leave you with that the expats in Vancouver well thank you very much everyone